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Baidu USA

Culturally tailored search technology provider

Business Development & Partnerships Specialist

Full-Time
$35 - $65/hr
Mid
Bachelor's
Mountain View, CA, USA
In PersonOn-site five days per week.
Sales & Account ManagementBusiness Development & Partnerships

About the job

Requirements
  • 1–3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships.
  • A proven track record in identifying and onboarding publishers or SSP/media partners, managing relationships, and driving revenue growth.
  • A strong understanding of programmatic technologies such as ad servers, supply-side platforms, and header bidding, or the ability to learn quickly.
  • Ability to monitor performance metrics and recommend optimizations.
  • Ability to work on-site five days a week.
Responsibilities
  • Prospect, pitch, and onboard new supply-side platforms, premium publishers, original equipment manufacturers, app developers, and other media partners to expand supply inventory.
  • Negotiate and structure direct integrations, revenue-sharing deals, preferred agreements, and private marketplace setups.
  • Lead deal discussions on rate cards, floor prices, revenue splits, and long-term contract terms with supply-side platforms and publishers.
  • Collaborate with finance and legal teams to finalize agreements that maximize mutual value.
  • Advise publishers on yield optimization, monetization strategy, and inventory best practices to drive sustainable revenue growth.
  • Align with demand teams to match high-value buyers with premium supply sources.
  • Maintain a structured pipeline of publisher and partner prospects.
  • Forecast integrations, supply growth, and revenue contributions accurately.
  • Monitor industry trends, competitor activity, and emerging opportunities in connected TV, in-app advertising, and identity solutions.
  • Provide insights that shape supply strategy and market positioning.
  • Work closely with product, operations, finance, sales, and account management teams to design partnership terms and ensure publisher success.
  • Track and analyze partner performance metrics.
  • Prepare regular reports and share actionable insights with internal stakeholders.
Desired Qualifications
  • Exposure to demand-side platforms or supply-side platforms.
  • A Bachelor's degree in Business or Marketing.

About the company

Baidu's main product is an intelligent, culturally tailored search technology that powers various community-based and vertical search-based products, including web search, Baidu PostBar, Baidu Knows, Baidu Encyclopedia, Maps, Image Search, Video Search, and News Search. Their cutting-edge Box Computing Open Platform provides deep-linked content and applications directly through the search box, demonstrating their commitment to continually innovating to enhance user experience.

Company Size

10,001+

Company Stage

Seed

Total Funding

$8.6B

Headquarters

Hai Dian Qu, China

Founded

2000

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