Marketing Strategy Director
Airalo
Marketing Strategy Director
Airalo
Marketplace for eSIM data plans
Salary Range: 80800 to 119500 (Currency: GBP) (Pay period: per-year-salary)
At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world.
Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy.
We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone.
Curious what it's actually like to work at Airalo? We've put together a guide for each of the hubs we hire from most, covering our benefits, remote culture, employment setup, and what our team values most:
As Marketing Strategy Director at Airalo, you will collaborate closely with the Growth organization to define and optimize acquisition, conversion, and retention targets across regions and channels. You will operate as a central, region agnostic capital allocator within Growth — ensuring time, budget, and effort are deployed toward the highest incremental impact opportunities. Acting as a key partner to Growth leadership, you will turn complex data into clear trade off decisions, pressure test assumptions, and help determine where the next dollar and the next hour should be invested.
In this role, you will own Growth’s forecasting and planning processes, ensuring regional and central teams are aligned on targets, assumptions, and trade offs. You will run the operating cadence for Growth, steward the business inputs, scenario frameworks, and planning logic layered on top of Data’s forecasting model, and translate performance insights into cross regional and cross channel allocation decisions that improve incremental growth and capital efficiency — operating within the financial guardrails set by our Finance team.
Own Growth’s forecasting process end to end: gather assumptions, challenge inputs, coordinate with Data, and prepare forecast narratives for leadership
Maintain and continuously refine the business logic, pacing, scenario planning, and target setting frameworks built on top of Airalo’s forecasting model
Lead monthly and quarterly business reviews — prepare materials, synthesize insights, and ensure follow-ups drive real action
Run weekly operating cadence for Growth: performance reviews, KPI tracking, variance analysis, and strategic escalations
Build data-driven recommendations on spend allocation across regions and channels, using CAC, pLTV, incrementality and ROI insights to optimize for incremental profit/growth
Conduct granular regional deep dives (country/segment/channel) and identify levers to improve growth or efficiency.
Identify cross-regional capital reallocation opportunities and quantify trade-offs between markets (e.g., where incremental $1 delivers highest marginal return).
Partner with Growth, Product, Brand, and Finance to align on targets, trade-offs, and the drivers behind plan variances.
Serve as Growth’s primary business partner to the Data team: consolidate analytical needs, provide business context, and ensure high-quality inputs into Data’s roadmap.
Translate analytical outputs (forecasts, dashboards, experiment results) into decisions, actions, and processes that stick.
Ensure Growth teams adopt and operationalize dashboards and models — build documentation, training, and clear workflows.
Lead cross-functional projects such as regional/channel diagnostics, efficiency audits, or market deep-dives - including 30 day “drop-in” sprints to fix specific business problems
Build frameworks that guide decision-making: ROI models, sizing models, scenario tools, prioritization structures.
Identify and implement process improvements across the Growth org to increase speed, clarity, and execution quality.
9+ years in Marketing Strategy, BizOps, FP&A, Management Consulting, Strategy & Operations, or similar analytical roles.
Demonstrated experience owning planning cycles and influencing capital allocation decisions at a multi-market or global level.
Demonstrated ability to maintain forecasting models (Excel/Sheets) and run scenario planning, CAC/LTV experience, pacing, and ROI logic.
Strong analytical proficiency: Excel (advanced), and comfort working with SQL and modern BI tools (Looker, Lightdash, Tableau). Experience with MMM models a plus.
Clear experience turning data into recommendations — not just reporting results, but synthesizing insights into “what we do next.”
Ability to challenge assumptions, pressure-test inputs, and navigate ambiguous or incomplete data.
Experience working cross-functionally with channel leads, PMs, and Data teams; strong communication skills with senior stakeholders.
Comfort managing complex, deadline-driven projects, prioritizing across markets, and driving alignment among multiple teams.
A proactive, structured problem-solver who can pick up unclear problems, untangle them, and deliver clarity with minimal guidance.
Experience in consumer tech, marketplace, travel, or subscription businesses
Familiarity with marketing analytics: attribution, CAC/LTV modeling, incrementality testing, funnel analysis
Comfort coordinating experimentation roadmaps and interpreting lift tests or causal results
Prior experience as the business partner to a Data/Analytics org
We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product were customers first.
Our team is united by a shared belief that great work happens when people are trusted to own what they do. As Airalo continues to grow, so do the opportunities to learn, take on new challenges, and make a real impact.
For many of our teammates in Spain, it's the combination of stability, flexibility, and genuine work-life balance that makes Airalo feel like home.
We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product first discovered us as customers.
Our team spans 60+ countries, but what people often notice quickly is how work actually feels here. There's trust to own what you do, space to focus without constant layers of process, and a clear sense of what you're responsible for from day one.
As Airalo continues to grow, people tend to stay for a mix of things: the chance to work on a product used globally, the autonomy to shape how they work, and the opportunity to keep taking on new challenges without getting stuck in one lane.
We're a fully remote team across 60+ countries, built on a simple idea: trust people to own their work and deliver without unnecessary layers or heavy process getting in the way.
Many people joining us from the UAE are looking for clarity in scope and real ownership in their role. They want to know what they're responsible for, how success is measured, and have direct access to the people making decisions.
What often stands out is the combination of a global, product-led company with a flexible remote setup. For many, it's the opportunity to work on a product used by millions of travelers worldwide, alongside a team that moves quickly and values clear ownership and accountability.
Airalo provides an eSIM marketplace for travelers, offering digital SIMs that let users activate data plans from local carriers in over 190 countries without swapping physical SIM cards. Users access the service via the Airalo app or website to browse, purchase, and manage eSIMs, then install the selected plan on a compatible device. This model avoids roaming charges by using local data plans and is built around partnerships with local telecom providers worldwide. Compared to competitors, Airalo emphasizes broad country coverage, a streamlined self-serve purchasing flow, and easy management of multiple eSIMs in one place. The company aims to make global connectivity affordable and hassle-free for international travelers, digital nomads, and business professionals by expanding access to local-rate data plans through its platform.
Explore more opportunities at Airalo