Affiliate Partner Marketing Lead

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.
We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role:

Remitly's Ambassador Programme is one of the most exciting growth initiatives underway in our global business. As the breadth of execution ramps up, spanning platform procurement, cross-functional integration, and parallel testing across global markets, we need dedicated regional leads to drive the programme's growth within local and nuanced markets, without diluting programme quality.

You'll own the growth, health, and commercial performance of the ambassador community across Europe, acting as the operational owner of the programme in-market — responsible for recruiting and retaining a high-quality ambassador base, driving new customer acquisition through them, and ensuring those customers convert into active, long-term Remitly senders. This is a 12-Month Fixed Term Contract role based in our London office. You will report to one of our Directors of Marketing.

You Will:

• Recruit, onboard, and train new brand ambassadors, ensuring they understand brand messaging, product knowledge, and communication guidelines.
• Manage ongoing relationships with ambassadors, supporting them with training, tools, and local market knowledge to optimise performance and drive high-quality NCAs, and keep them active and motivated through relationship-building, retention content, and removing operational blockers. This is a hands-on role requiring ongoing attendance at community events, ambassador meet-ups, and activations to build relationships in person and provide on-the-ground support when needed.
• Identify new ways of growing ambassador networks, developing and executing expansion strategy. Recruit ambassadors directly while partnering with marketing on recruitment strategies to drive candidates to the platform. Launch the programme in new markets, taking a hands-onwhere needed, and manage in-country logistics (swag fulfilment, event support, local vendor relationships).
• Act as the local voice of the programme, feeding back to improve strategy and execution, and partner closely with global programme leads to report on and tell the story of programme performance.
• Partner with Legal/Compliance on contracts and payment requirements as the programme scales into new markets; align with in-market Business/Country Managers so the programme supports local growth priorities and stays within budget/CAC guardrails; coordinate with the regional Marketing team (brand, performance, community, agencies) to plug the ambassador programme into the broader local marketing plan; and partner with the global Programme Manager to adapt the global playbook to local needs, flagging market-specific risks or opportunities back into the global strategy.
• Be measured on: number of onboarded ambassadors, ambassador active rate, NCAs generated, customer active rate, and successful launches in new markets.

You Have:

• 5+ years of experience running community, affiliate, referral, or field marketing programmes with performance/commission-based objectives.
• Proven experience building and scaling new programmes from the ground up — comfortable operating with ambiguity and a limited playbook, since this is a net-new capability for the business rather than an established channel.
• Strong problem-solving skills, important for navigating the operational challenges that come with scaling an ambassador programme.
• Analytical fluency, comfortable owning NCA, active rate, and CAC metrics and explaining performance drivers.

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.

Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.