Business Development & Strategic Marketing Manager

Overview

We are seeking a high-performing Business Development & Strategic Marketing Manager to drive data-informed marketing initiatives and support revenue growth within the aerospace sector. This role combines advanced analytics, market intelligence, and hands-on campaign support with executive-level presentation and storytelling capabilities. The ideal candidate thrives in a fast-paced environment, translates complex data into actionable insights, and partners cross-functionally to deliver measurable business impact.

Responsibilities

Strategic Marketing & Revenue Support

• Apply strong marketing and sales acumen to support revenue growth strategies within the aerospace manufacturing sector
• Partner with leadership to identify market opportunities, refine positioning, and support go-to-market initiatives

Advanced Presentation & Storytelling

• Develop high-impact, executive-ready PowerPoint presentations with exceptional speed and quality
• Translate complex data, strategies, and insights into clear, compelling narratives with strong visual design

Market Intelligence & Analysis

• Conduct rapid, in-depth market research, competitive analysis, and industry trend assessments
• Evaluate market direction, channel effectiveness, cost benchmarks, and positioning opportunities
• Provide actionable insights to guide strategic decision-making

Data-Driven Insights & Reporting

• Analyze campaign performance across digital and traditional channels (email, social, events, web, etc.)
• Track and report key marketing KPIs including CAC, LTV, ROI, and conversion rates
• Build dashboards and reports that enable real-time performance tracking and optimization
• Deliver insights that directly inform growth initiatives, forecasting, and business strategy

Campaign Execution & Optimization

• Support the planning, execution, and continuous optimization of marketing campaigns
• Collaborate with leadership and operations teams to improve campaign effectiveness and maximize ROI
• Conduct A/B testing and performance analysis to refine targeting and messaging

Aerospace Industry Engagement & Events

• Leverage knowledge of aerospace marketplaces (e.g., Aviation Week, SpeedNews) and key tradeshows (Farnborough, Paris Air Show, NBAA, Verticon)
• Support end-to-end coordination of events, including logistics, booth strategy, messaging, and executive alignment
• Ensure strong brand presence and ROI from industry engagements

Cross-Functional Collaboration

• Work closely with Finance, Sales, Operations, and Marketing teams to ensure alignment and cohesive execution
• Support integrated planning across departments to drive efficiency and impact

Customer & Market Insights

• Develop deep insights into customer behavior, segmentation, and targeting strategies
• Identify growth opportunities through data-backed analysis of customer and market trends

Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• Proven experience in marketing analytics, strategic marketing support, or similar role
• Strong analytical, problem-solving, and critical-thinking skills
• Advanced proficiency in PowerPoint with demonstrated design and storytelling expertise
• Advanced Excel skills and experience with analytics/reporting tools
• Ability to work at pace, manage multiple priorities, and deliver high-quality outputs under tight timelines

Preferred Qualifications

• Experience in the aerospace or manufacturing industry
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Experience with digital marketing platforms and campaign tools
• Knowledge of data visualization tools (e.g., Power BI, Tableau)

Key Success Factors

• Quality and impact of insights delivered to leadership
• Improvement in marketing campaign performance and ROI
• Effectiveness of executive-level presentations and communications
• Ability to operate with speed, accuracy, and strategic clarity