Principal/Lead Business Analyst

Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 6,000+ employees and 34,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

Cvent's CRM Systems team is hiring a Business Analyst to own the full requirements lifecycle for our Salesforce CRM platform, from intake and discovery through requirements documentation, solution validation, testing, and delivery. This role sits at the center of a fast moving, matrixed organization, partnering directly with Sales, Marketing, Customer Success, and Finance stakeholders to translate business needs into clear, testable requirements, and working side by side with our Development team to validate solutions before they are built.

The ideal candidate brings a structured, standards driven approach to how CRM requirements are gathered, documented, tested, and delivered, and is comfortable operating in a high growth SaaS environment undergoing significant platform investment. This includes exposure to large scale CRM transformation initiatives, AI enabled documentation and delivery tooling, and cross system data architecture spanning Salesforce, integration platforms, and data governance. This is an opportunity to help shape how a CRM Systems team operates as it scales.

In This Role, You Will:

Core Responsibilities

Shared across both levels:

• Own the intake, triage, and prioritization of incoming business requests, assessing scope and complexity to determine the appropriate delivery pathway
• Lead discovery sessions with business stakeholders to document current state processes and define future state requirements
• Author clear, testable requirements and user stories, including acceptance criteria, test scenarios, and dependencies
• Partner with technical leads and architects to validate proposed solutions prior to formal business sign off
• Develop and own User Acceptance Testing scripts and test data, supporting quality assurance efforts
• Uphold data governance and quality standards, ensuring new data elements are justified and aligned to enterprise standards
• Facilitate solution demonstrations throughout the development lifecycle to maintain stakeholder alignment
• Maintain accurate, real time status across project tracking tools, proactively identifying and escalating risks
• Demonstrate strong command of the full business analysis lifecycle, from requirements gathering through delivery
  
  

Principal Business Analyst — Elevated Scope

• Establish and evolve business analysis practices and standards across the team
• Mentor and develop Lead Business Analysts and broader team members
• Own the most complex, cross functional, and highest impact initiatives, including large scale transformation programs
• Serve as a key liaison to executive leadership, translating complex initiatives into clear, decision ready communication
• Lead cross functional governance discussions involving multiple systems, teams, and stakeholders

Experience by Level

• Lead Business Analyst: 5 to 7 years
• Principal Business Analyst: 8 to 10+ years

 

Here's What You Need:

Required Qualifications

• Proven experience as a Business Analyst supporting CRM/Salesforce implementations, at the level noted above
• Demonstrated experience across multiple full cycle Salesforce implementations or large scale enhancement initiatives
• Salesforce Administrator Certification
• Bachelor's degree or equivalent practical experience
• Hands on proficiency with Salesforce and standard project tracking/collaboration tools

Preferred Qualifications

• Additional Salesforce certifications (Advanced Administrator, Business Analyst), CBAP, or Scrum/Agile certification
• Experience on a large scale CRM transformation program
• Consulting background (Big 4 or similar), with direct client facing delivery experience

This job posting is intended to comply with all applicable laws. If we learn during the course of our recruitment process that, due to an applicant’s location, further information about the position is required, including certain salary information, this information in this posting will be supplemented accordingly.

The estimated base salary range for new hires into this role is $120,000 - $170,000 annually + bonus depending on factors such as job-related knowledge, relevant experience, and location. We also offer a competitive benefits package, details of which can be found here.

We are not able to offer sponsorship for this position