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ASDA

Retailer selling groceries, fashion, homeware

Parcel Refunds and Returns Customer Experience Manager

Customer ExperienceUpdated on Oct 31
Full-timeUnited Kingdom

About the Job

Requirements

  • Experience owning or improving customer journeys across digital and operational channels.
  • Strong understanding of eCommerce customer experience, customer behaviour and journey optimisation.
  • Experience developing customer propositions or services that balance customer needs with commercial outcomes.
  • Customer-focused with strong commercial awareness.
  • Proven people management and leadership capability.
  • Confident working with complex data sets, performance metrics and insight generation.
  • Demonstrated ability to deliver development projects aligned to strategic business goals.
  • Ability to provide clear, concise and commercially grounded recommendations.

Responsibilities

  • Own the end-to-end George.com returns and refunds proposition, defining how customers return products today and shaping future return solutions that improve customer satisfaction, operational efficiency and commercial performance.
  • Own the customer experience across all returns channels, including digital self-service journeys, carrier-based returns, store-based returns and future return solutions.
  • Own the end-to-end third-party returns experience, including partner propositions such as Amazon Returns and other external return services, driving customer satisfaction, operational excellence, contractual compliance and commercial performance.
  • Define and prioritise the returns development roadmap, aligned to customer needs, business strategy and commercial objectives.
  • Partner with Digital, UX and Technology teams to optimise the online returns experience through customer research, behavioural analytics, testing and continuous improvement.
  • Partner with Technology, Logistics, Retail and third-party providers to optimise return journeys, including in-store customer experience, improve customer outcomes and reduce cost to serve.
  • Lead decision-making on propositional changes, ensuring an appropriate balance between customer experience, commercial benefit and operational feasibility.
  • Own business cases, benefits tracking and KPI performance for returns initiatives.
  • Oversee multiple development and change initiatives, ensuring delivery to time, cost and quality.
  • Use customer feedback, behavioural data and trend analysis to identify opportunities, risks and areas for improvement, providing insight-led recommendations to senior stakeholders.
  • Conduct industry and competitor reviews to ensure George remains competitive and delivers a market-leading returns experience.
  • Build strong senior relationships across Operations, Technology, Customer Service, Finance and Commercial teams.
  • Influence and align cross-functional teams to deliver shared objectives in complex and ambiguous environments.
  • Lead, coach and develop a high-performing team focused on continuous improvement and customer-centric decision making.

About the Company

ASDA

Retailer selling groceries, fashion, homeware

ASDA is a British retailer selling groceries, fashion, homeware and baby products through a network of stores and an online platform. Products are stocked in stores and online, with standard checkout and options for delivery or collection, plus in-store services like pharmacies and cafes that support shopping. ASDA differentiates itself by offering a wide range of quality items at competitive prices along with convenient services and facilities that make shopping easier for families. The company aims to provide a seamless, affordable, and convenient shopping experience whether customers shop in-store or online.

Company size
10,001+
Company stage
Debt Financing
Total funding
$2.6B
Headquarters
Leeds, United Kingdom
Founded
1949

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