Product Content Engineer - Content Strategist

Product Content Engineering is a horizontal function supporting initiatives across Instagram and is seeking an experienced digital media content strategist. We partner closely with product and technical teams to solve problems through content-driven solutions, set standards of quality, and develop creative consumption experiences that entertain, inform, and delight users. As a Product Content Engineer - Content Strategist, you'll own content workstreams supporting one or more of Instagram's emerging formats: Series, Live, and Features. The ideal candidate is deeply familiar with digital video trends and best practices, and brings a creative, strategic, and data-informed approach to content development at scale. You'll partner across product, design, engineering, and insights to develop content strategy, deliver prioritized workstreams, and align on quality standards that serve our global community. The ideal candidate will have proven editorial judgment and a keen eye for crafting thorough, nuanced, and objective guidelines that establish and measure content quality at scale. They will be familiar with AI tools and platforms to accelerate product development and leverage strategic product thinking to put user needs at the forefront of our work. If you're innately curious and passionate about emerging content formats, navigate ambiguous product spaces by defining scope, identifying key questions, and driving clarity through structured approaches, and are energized by the opportunity to influence the next wave of digital storytelling as an individual contributor, we encourage you to apply.