OSEA Malibu makes seaweed-infused skincare for women and men. It sells cleansers, serums, oils, and moisturizers through direct-to-consumer channels (its Shopify site with a subscription program) and retail partners like Ulta Beauty, Nordstrom, Bluemercury, and Credo. How it works: its products use seaweed-derived ingredients (notably Undaria Algae Body Oil) and other clean, vegan, cruelty-free ingredients. The brand started in a family garage and grew by moving to DTC under Melissa Palmer and expanding through partnerships; it also has a climate-conscious stance (Ocean Positive) and a climate-neutral certification. The model balances about half of revenue from DTC subscriptions and product sales, with the other half from wholesale to retailers. Its goal is to provide transparent, clean, ocean-based skincare that works for people aged 20–60, expanding to male consumers, while maintaining family-owned values and sustainable practices.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
1996
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