Account Director - Integrated Marketing
$110k - $150k+ Employee referral bonus + New business referral bonus
Senior
Bachelor's
Washington, USA+26 moreMore locations: Kansas, USA | Pennsylvania, USA | Oregon, USA | Iowa, USA | California, USA | Washington, DC, USA | San Francisco, CA, USA | Connecticut, USA | Texas, USA | Florida, USA | New Hampshire, USA | South Carolina, USA | Georgia, USA | Tennessee, USA | Virginia, USA | Colorado, USA | Rhode Island, USA | Utah, USA | New York, NY, USA | Maryland, USA | Massachusetts, USA | North Carolina, USA | Ohio, USA | New Jersey, USA | Michigan, USA | Illinois, USA
RemoteHybrid in San Francisco: three in-office days weekly. Remote roles limited to listed states; candidates must reside in an eligible location at hire.
Growth & MarketingBrand & Creative Marketing
About the job
Requirements
- A bachelor's degree in integrated marketing, journalism, communications, public relations, or a related field is required.
- A minimum of 5–7 years of progressive experience in social strategy, influencer marketing, and/or integrated marketing within an agency environment is required, including the demonstrated ability to run standalone programs in at least one core discipline: social or influencer.
- Experience working with health and/or technology clients is required; cross-sector work is expected where possible, although deep specialization in one sector is acceptable when paired with willingness to grow into the other.
- Hands-on experience executing social strategy and influencer marketing programs, with working knowledge of how these connect to integrated campaigns spanning content, paid, and web, is required.
- Experience briefing and collaborating with creative (design) and production teams is required.
- Ability to manage client relationships and conversations directly, beyond a purely tactical or practitioner-level role, is required.
- A solid understanding of marketing analytics and the ability to interpret data to inform recommendations are required.
- Ability to manage multiple workstreams and priorities simultaneously is required.
Responsibilities
- Independently manage and execute standalone social and influencer strategy and programs, demonstrating expertise in each individual workstream across social, influencer, content, and paid.
- Contribute to and help lead integrated marketing campaigns combining social, content, paid, and web efforts, ensuring the workstreams are connected and mutually reinforcing.
- Serve as a key day-to-day client contact, building trust and rapport with marketing-level stakeholders and confidently managing client conversations.
- Partner with clients to understand business objectives, target audiences, and marketing challenges, and translate insights into actionable social, influencer, and integrated marketing recommendations.
- Brief and collaborate with internal content, creative, and production teams, providing clear feedback and ensuring timely, on-brand delivery of assets.
- Support senior leadership and junior team members, including new managers, by providing guidance on social and influencer best practices and account management fundamentals.
- Help manage day-to-day workstreams, ensuring projects stay on schedule, within budget, and aligned with client expectations, including projects with regulatory or approval complexities.
- Track and analyze campaign performance across social, influencer, and integrated efforts, and provide optimization recommendations.
- Support growth in the health and technology sectors by contributing subject-matter expertise to proposals and pitches as needed.
- Identify opportunities to streamline workflows and improve efficiency across social, influencer, and integrated workstreams.
Desired Qualifications
- Experience managing or mentoring junior team members is a plus.
About the company
Highwire is a business-to-business training provider that helps corporate teams perform better under pressure. It runs facilitator-led, high-intensity simulations and group coaching for cohorts of up to 25 professionals, focusing on real-world practice in decision-making under ambiguity, feedback, and clear communication. The program is built on Knopman Marks’ decades of exam-prep and professional development experience, with at least 70% of each session devoted to active, real-world practice and immediate, actionable coaching. This approach aims to close the readiness gap between managers’ performance expectations and teams’ self-perception by building deliberate practice habits in high-stakes environments. Highwire’s goal is to improve workplace readiness and practical skills so professionals can perform reliably in critical moments.
Company Size
1-10
Company Stage
Growth Equity (Venture Capital)
Total Funding
$1.2M
Headquarters
West Windsor Township, New Jersey
Founded
2008
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Simplify's Take
What believers are saying
- June 30, 2026 AcroIntelligence gives Highwire a differentiated AI product selling point.
- O'Dwyer’s 2026 rankings placed Highwire second, signaling strong market momentum and visibility.
- June 15, 2026 CFO hire Kelly Losko supports scaling after the Bliss acquisition.
What critics are saying
- AI-native competitors will commoditize media monitoring and pitch work by 2027, crushing retainers.
- The Bliss integration can distract leaders and trigger client defections during 2026 account reviews.
- Highwire depends on reputation-sensitive tech and healthcare clients; one crisis can rapidly destroy pipeline.
What makes Highwire unique
- Highwire blends technology PR, sector specialization, and in-house AI tooling across campaigns.
- The January 14, 2026 Bliss acquisition broadened Highwire into healthcare and financial services.
- Highwire’s March 31, 2026 Health and June 30, 2026 AcroIntelligence launches deepen productized communications.
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Benefits
- Health Insurance
- Dental Insurance
- Paid Parental Leave
- Hybrid Work Options
- 401(k) Company Match
- Home Office Stipend
- Wellness Program