Head of Organic Search - SEO & Answer Engine Optimization

About the team and role

More and more buyers start with a question to an AI assistant instead of a search box, and Klaviyo intends to be the brand that the answer recommends first. As Head of Organic Search, you own how Klaviyo shows up across traditional search, answer engines, and the app stores and marketplaces where buyers discover us. You’ll sit in Growth and work daily with Content & Product Marketing, Product & Engineering, Paid Media, Web, and Analytics.

Supervisory responsibilities

• Recruits, interviews, hires, and trains new staff.

• Oversees the daily workflow of the department.

• Provides constructive and timely performance evaluations.

• Handles discipline and termination of employees in accordance with company policy.

How you’ll make a difference

• Set Klaviyo’s vision and educate internal stakeholders on how AI-generated answers reshape organic discovery, and build the  playbook to win in AI assistants.

• Own Klaviyo’s global organic search strategy and the traffic, sign-ups, and ARR it drives, across traditional SEO and AEO, using performance data, competitor deep dives, and audience insights to prioritize opportunities and close coverage gaps.

• Lead technical SEO and AEO, working with Engineering and Web to experiment with new delivery techniques that keep Klaviyo fast and legible to both people and bots.

• Partner closely with Content to build roadmaps that balance long-term bets with fast response to search shifts, protecting quality while improving performance. 

• Partner with Product, Product Marketing, Engineering, Social, and Community to turn SEO and AEO opportunities into shipped work across blog, video, social, and community surfaces.

• Work hand in hand with the Paid Media team to see the full picture of search: shared keyword and query insight, paid and organic coverage, and one view of where demand is won or lost.

• Extend Klaviyo’s presence across every surface where buyers look, including app store and marketplace listings, reviews, communities, and third-party sources that AI systems learn from.

• Relentlessly test new plays for traditional and AI search visibility, from new page types to new content formats, scaling what works and stopping what doesn’t. Build repeatable systems, AI workflows, and guidelines that make the team faster and more consistent, and lead from the front on what AI makes possible.

• Build the measurement framework for SEO and AEO: attribution models, leading and lagging indicators, and the revenue impact of organic and AI search. Translate it into clear business stories for senior leadership: what is driving performance, what it means for sign-ups and ARR, and where to invest next.

• Recruit, develop, and lead a small, sharp team of SEO and AEO experts, and set the operating rhythm that keeps them moving.

Who you are

• 10+ years in SEO with global scope, with hands-on AEO experience, at least 3 years leading a team, and experience working with executives. You’ve done this at a company where search is a real growth channel.

• Technically deep. You understand how crawlers, rendering, and site architecture affect visibility, and how LLMs interpret and weight content differently from traditional search engines. You can debug with Engineering, not just brief them.

• Curious about AI, bordering on obsessed. You use it every day, build with it, test new tools as they launch, and have a point of view on where search is going.

• An analytical thinker who designs thoughtful experiments, reads the results honestly, and knows when to move fast and when to wait for the data.

• Experienced across multiple discovery surfaces, such as app store listings, marketplaces, video, and communities, not only the website.

• A builder with hands-on experience in AI agents and automation tools and an instinct for turning them into repeatable systems. You set your own priorities, know what to scale and what to cut, and ship.

• Someone who builds teams people want to be on.

Equal Employment Opportunity and Diversity Statement

We are committed to equal employment opportunity in both principle and as a matter of policy. We will recruit, hire, train, promote, compensate and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran’s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations and all other privileges, terms and conditions of employment. The firm complies fully with all federal, state and local equal employment opportunity laws.