Shift Digital

Technology-enabled marketing and sales management

Program Specialist - West Coast Account

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeLaguna Beach, CA, USA$55k - $65k

About the Job

Requirements

A bachelor's degree is required.
One to three years of professional work experience in Marketing, Sales, or related fields is required.
Project Management and/or Account Management skills are required.
Digital Marketing and/or Digital Analytics experience is required.
Client support and presentation experience is required.
Detailed and functional expertise in Microsoft Office Suite is required, including advanced Microsoft Excel skills such as creating complex spreadsheets and using Pivot Tables and Pivot Charts.
Candidates must complete an Excel skills test.
Strong written and verbal communication skills, including the ability to articulate data findings and analyses, are required.
Interpersonal skills to promote a collaborative team environment and add value to the client relationship are required.
The candidate must be detail-oriented, highly organized, and self-motivated.
Understanding of the digital marketing space, including Google/Meta Advertising and website experience, is required.
Leadership skills are required.
The candidate must be willing to innovate and manage their own projects.

Responsibilities

Provide support for an original equipment manufacturer (OEM) automotive digital marketing program through data analysis, report generation, client presentations, and vendor management.
Monitor project status and open issues, and identify opportunities to improve performance and efficiency across digital advertising, websites, and dealer tools.
Work with internal and external teams to maintain and improve program-specific technology.
Build vendor relationships, help ensure deliverables are met, and ensure vendor performance aligns with program expectations.
Use Excel extensively to create, analyze, and develop weekly, monthly, and quarterly program performance reports.
Assist the Program Manager in making recommendations based on data-analysis insights and present recommendations to the client as requested.
Analyze product performance and services using industry analysis tools.
Facilitate quality assurance processes for digital advertising, website, and tools programs, with the longer-term goal of leading quality assurance activities on program solutions delivered to the client.
Support the creation of communication materials, including marketing, training, and reporting materials, to build awareness and confidence in the program.
Collaborate with the team to identify new products or data opportunities that improve program value.
Work with the dealer support team on communication initiatives and help resolve issues.

Desired Qualifications

Automotive experience is a plus.

Description

Program Specialist – West Coast Account

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.

As part of the Account Management team, the Program Specialist will provide support to our client facing teams for a major Automotive brand. This person will work to support the client, client facing teams and top automotive digital marketing agencies, analyzing program analytics, reporting requests, data analysis, program compliance, program communication and identifying opportunities to innovate digital marketing in the automotive industry.

This is a full-time position based at our Laguna Beach, CA office. In addition to our phenomenal health benefits, we offer 10 paid holidays, generous paid time off (PTO) and other employee perks such as office lunches, and snacks.

The Program Specialist reports to the Program Manager over this account.

Job Responsibilities:

Provide support for an OEM Automotive Digital Marketing Program through data analysis, report generation, client presentations and vendor management.
Monitor project status and open issues and identify opportunities to improve performance and efficiency across Digital Advertising, Website, and Dealer Tools
Work with internal and external teams to maintain and improve program-specific technology
Build engaging vendor relationships and help to ensure deliverables are met and vendor performance is in line with program expectations.
Heavy use of Excel to churn, analyze and develop program performance reports weekly, monthly and quarterly reports.
Assist the Program Manager in making recommendations using insights from your data analysis, and present to the client as requested.
Provide analysis of product performance and services using a variety of industry leading analysis tools.
Facilitate QA process for the digital advertising, website and tools programs, with the longer-term goal of leading QA activities on program solutions to be delivered to the client.
Provide support in creating communication materials to help build awareness and confidence in your program include marketing, training, and reporting.
Work collaboratively with the team to identify new products or data opportunities to improve the value of the program
Work with the dealer support team on important communication initiatives and help with issue resolution

Required Experience and Skills:

Bachelor’s Degree required
1-3 years of professional work experience in Marketing, Sales or related fields
Project Management and/or Account Management skills
Digital Marketing and/or Digital Analytics experience
Client support / presentation experience
Detailed & functional expertise in Microsoft Office Suite, with an advanced skill set in Microsoft Excel (i.e. creating complex spreadsheets, including use of Pivot Tables and Pivot Charts)
Candidates will be required to complete an Excel skills test
Strong written and verbal communication, including articulating data findings and analyses
Interpersonal skills necessary to promote a collaborative team environment and add value to the client relationship
Detail oriented, highly organized and self-motivated
Automotive experience is a plus
Understanding of the digital marketing space – Google/Meta Advertising and Website Experience
Entrepreneurial spirit with strong leadership skills
Desire to innovate and manage your own projects

At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skillset, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $55,000 - $65,000. A summary of the benefits offer for the role is available athttps://www.shiftdigital.com/company/Careers.

About the Company

Shift Digital

Technology-enabled marketing and sales management

Shift Digital helps national brands and their local retailers maximize digital marketing and sales results by providing technology, program management, and support services. Its technology, originally built to handle the automotive industry’s complex needs, now powers campaigns across industries like powersports, home building, healthcare, and more. The platform integrates across multiple marketing and sales programs to measure performance, manage initiatives, and drive improvements, with a team that combines deep industry experience and nationwide support. Compared with competitors, Shift Digital emphasizes end-to-end program coordination and measurable outcomes through an established, cross-industry technology foundation and a focus on helping both brands and retailers achieve business-critical results. The goal is to help customers and their retailers grow revenue and optimize digital marketing and sales efforts, delivering observable improvements and scalable programs.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Birmingham, MI
Founded: 2000

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