Senior Manager - Insights, Strategy & Analytics, Multi-Genre Research

Insights, Strategy & Analytics – Sr. Manager (Multi-Genre)

About Sony Pictures Television

Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent television studio, SPTS produces beloved shows, including Jeopardy!, Wheel of Fortune, The Last of Us, Outlander, American Idol, Shark Tank, The Real Housewives of Beverly Hills, Vanderpump Rules, Platonic, and many more. SPTS is part of Sony Pictures Television, a division of Sony Pictures Entertainment and a subsidiary of Tokyo-based Sony Group Corporation.

Role Overview

The Insights, Strategy & Analytics Sr. Manager serves as the strategic business partner responsible for shaping the continued evolution and long-term success of one of television's most iconic and enduring franchises across multiple genres (Game Shows, Nonfiction, and Scripted series, specifically: superhero, science fiction, and fantasy genres). The Sr Manager will also support GSN Network brand and audience insights.

Working across Production, Development, Marketing, PR, Franchise Management, and executive leadership, this role combines audience insights, business intelligence, and strategic planning to drive franchise growth, inform executive decision-making, and identify opportunities to deepen audience engagement of our game shows across platforms.

This Sr. Manager leads and serves as the voice of the audience and marketplace, translating consumer insights, audience intelligence, business performance, and cultural trends into strategies that strengthen the Jeopardy! brand while supporting the development of new franchise extensions, spin-offs, and other original game show concepts. The role also oversees executive reporting and performance measurement across linear television, cable, streaming, digital, and social platforms. This role also supports ISA’s Nonfiction & Scripted genres.

Success in this role requires exceptional strategic thinking, analytical rigor, executive communication, stakeholder management, and the ability to influence decisions across a highly matrixed organization.

Responsibilities

1. Franchise Strategy & Leadership

• Serve as a trusted strategic advisor to franchise leadership, helping shape the long-term vision, priorities, and growth strategy for Jeopardy! and other Nonfiction & Scripted series.
• Develop a holistic view of franchise health by integrating audience performance, consumer insights, brand equity, competitive intelligence, marketplace trends, and business performance.
• Identify emerging audience, marketplace, technology, and cultural trends that create opportunities for franchise growth while preserving the unique identity of Jeopardy! and our Nonfiction & Scripted series.

2. Audience Insights, Research & Analytics

• Lead audience and consumer insights that inform production, marketing, brand strategy, development, and franchise growth.
• Own audience performance reporting across linear television, cable, streaming, digital, and social platforms, delivering executive-ready analyses that provide a comprehensive view of franchise performance.
• Partner with Business Intelligence, Data Engineering, Data Science, and Analytics teams to design and implement scalable dashboards, automated reporting, forecasting models, and advanced analytics capabilities.
• Analyze audience behavior, cross-platform viewership, consumer trends, and competitive dynamics to identify opportunities to strengthen engagement and expand reach.
• Design and execute qualitative and quantitative research programs, including focus groups, surveys, online communities, audience segmentation, and custom research studies.
• Lead episode testing, dial testing, concept testing, and audience feedback research to optimize gameplay, pacing, storytelling, talent, and overall viewer experience.
• Evaluate marketing and creative assets—including key art, taglines, trailers, and promotional campaigns—to maximize audience appeal and campaign effectiveness.
• Translate research and analytics into clear, actionable recommendations for executive leadership and cross-functional stakeholders.

3. Franchise Growth & Development

• Partner with Development and Production to evaluate new Jeopardy! spin-offs, franchise extensions, and other original game show concepts (including GSN series) through audience insights, consumer research, competitive analysis, and market opportunity assessment.
• Identify opportunities that thoughtfully extend the Jeopardy! brand across new platforms, experiences, and business ventures.
• Support the broader Game Shows, Nonfiction, & Scripted business by identifying opportunities for new formats, programming, and franchise innovation.

4) Team & Cross-Functional Collaboration

• Collaborate closely with the broader Insights, Strategy & Analytics team to deliver integrated, forward-looking insights that connect audience behavior, marketplace trends, and business performance into a cohesive strategic narrative.
• Serve as a connector across functions, aligning stakeholders around a shared understanding of performance, opportunities, and strategic priorities to drive informed, cross-functional decision-making.
• Operate as a highly consultative business partner—not simply a reporting resource—proactively identifying opportunities, framing strategic questions, and translating complex data into clear recommendations that influence programming, marketing, distribution, and commercial decisions.

Qualifications

• 10+ years of experience leading strategy, insights, analytics, research, business intelligence, consulting, or business planning within media, entertainment, consumer brands, or related industries.
• Demonstrated ability to synthesize audience, consumer, marketplace, and business performance data into strategic recommendations that drive measurable business outcomes.
• Deep understanding of television, streaming, digital media, social platforms, and the evolving entertainment ecosystem.
• Experience partnering with Business Intelligence, Data Engineering, Data Science, or Analytics teams to build dashboards, automated reporting, forecasting models, and advanced analytical capabilities.
• Experience supporting content development, programming strategy, franchise expansion, and new format evaluation through audience research and business analysis.
• Extensive experience leading qualitative and quantitative research, including focus groups, surveys, episode testing, dial testing, concept testing, creative testing, key art testing, tagline testing, advertising effectiveness, and audience segmentation.
• Hands-on experience with Nielsen audience measurement and cross-platform viewership reporting, including NPower, NNTV, Total Content Ratings, WRAP, NLTV, and related audience measurement tools.
• Experience with social listening and cultural intelligence platforms such as Talkwalker, ListenFirst, ViralMoment, or similar tools.
• Experience with consumer datasets such as MRI-Simmons, eMarketer, or ePoll is a plus.
• Advanced proficiency with Tableau, Microsoft Excel, PowerPoint, and executive presentation development.
• Exceptional strategic thinking, executive communication, storytelling, stakeholder management, and analytical problem-solving skills.
• Bachelor's degree required; MBA or other advanced degree preferred.
• Passion for entertainment, especially game shows & nonfiction, audience behavior, and building enduring, franchise-driven brands.

The anticipated base salary for this position is $144K to $173K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

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To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].