Visual Merchandiser

Tanushree Bose joins adidas in Brand Communication role. Tanushree Bose has joined adidas as Manager, Brand Communication and Activation, overseeing training, football and motorsport from Gurugram. With seven years of experience across branding, partnerships and cultural marketing, plus entrepreneurial success with her slow-fashion venture Boseys, she brings a distinctive blend of creativity, commerce and cultural fluency to the sportswear giant. Hire Brand Experts Some career moves feel like plot twists. Tanushree Bose's latest reads more like a victory lap, complete with a new kit. The brand strategist has joined adidas as Manager, Brand Communication and Activation, taking charge of three of the sportswear giant's most dynamic arenas: training, football and motorsport. Her base is Gurugram, Haryana, but her remit is global. Her own verdict on the appointment is characteristically candid. "Teenage Tanushree would be losing her mind right now. Tbh, current Tanushree is too," she remarked when announcing the move. The excitement is understandable. Bose arrives with over seven years of experience in branding, audience development, media, celebrity management, public relations and partnerships. She has shaped distinct identities, executed integrated strategies and delivered collaborations across genres and platforms. For a company whose business thrives on culture, sport and storytelling, that is a formidable mix. Her entrepreneurial streak is evident in Boseys, the slow fashion and vintage store she co-founded in 2020. Advocating genderless, timeless fashion, she managed operations end-to-end, from sourcing and photography to social media and logistics. She built the website from scratch, introduced sustainable packaging and oversaw numerous shoots. The results were impressive: over 5,000 processed orders, an organic Instagram following of more than 10,000, and a celebrity clientele including Shruti Haasan, Raftaar and Yo Yo Honey Singh - achieved without paid promotion. Boost SEO Traffic Her agency years added scale. At Havas Play, where she served as Senior Manager from 2025 to 2026, Bose managed entertainment-led brand partnerships spanning celebrities, creators, music videos, branded content and experiential activations. She worked across the campaign cycle, from brief decoding and opportunity mapping to execution and post-campaign documentation. Her portfolio included Swiggy Instamart x SuperYou, De Beers on Business Evangelists of India, and Ather x Paresh Pahuja's "Aur Kya Chahiye". She also supported celebrity mandates such as Voltas with Ranbir and Neetu Kapoor, and Forevermark with Himanshi Khurana. Before that, as Strategy Manager at Bluprint, she directed artist growth and brand partnerships for talents including King, Aastha Gill and Srushti Tawade. Highlights included "Play Like Mumbai", the official anthem for IPL 2025, and a campaign with Lucknow Super Giants. Her foundation was laid at Bombay Shaving Company, where she helped develop the women's brand Bombae, managing communication, packaging, campaigns and ambassador activations with Alaya F. The common thread across her journey is clear: culture, creators and commerce, handled with equal fluency. At adidas, Bose now gets to apply that expertise to the pitch, the paddock and the gym floor. Expect her playbook to be loud, local and unmistakably cultural - a fitting match for a brand that insists true originals create trends rather than follow them.

adidas marks 25 years since David Beckham's Iconic free kick with the new David Beckham Predator. 06 Oct 2026 | Herzogenaurach * Special edition Predator marks the anniversary of David Beckham's October 6 free kick against Greece, securing England's place at the 2002 FIFA World Cup * Co-designed with Beckham, the David Beckham Predator features the Trefoil logo for only the second time ever on a Predator, following his first co-designed special edition boot with adidas in 2024 * Alongside the David Beckham Predator, a second boot, Predator Precision Remade, is also introduced * Premium leather (fusionskin) Predator 26 combines classic craftsmanship with modern performance innovation and is available via selected adidas retail stores, adidas.com/football Today, on the 25th anniversary, adidas unveils the David Beckham Predator, a special edition football boot inspired by one of the most defining moments in both David Beckham's career and Predator history. Marking the anniversary of Beckham's unforgettable free kick against Greece on October 6, 2001, the third-generation signature Predator boot, co-designed with Beckham, celebrates a strike that secured England's qualification for the 2002 FIFA World Cup and cemented his place amongst football's most iconic clutch performers. The moment remains one of the most memorable Predator goals ever scored and a defining chapter in the story of the franchise. The boot draws inspiration from the colourway worn on that day, with clean white and red execution that blends football heritage with elevated craftsmanship. A defining feature of the design is the inclusion of the Trefoil logo, appearing for only the second time in Predator history. Having first featured on Beckham's debut special edition Predator release in 2024, which sold out within 24 hours, the Trefoil has quickly become synonymous with David Beckham Predator models, creating a distinctive bridge between adidas Originals heritage and one of football's most iconic boot franchises. Inspired by adidas' latest Predator Elite FT L-Tech concept, pairing traditional leather craftsmanship with modern performance innovation, the boot features a premium leather forefoot that delivers the soft touch and comfort synonymous with the game's most beloved leather boots, while retaining the lightweight support and performance technologies of the modern Predator. The design also incorporates the signature fold-over tongue, finished in rich red leather for a premium look and feel. The Trefoil influence extends throughout the design, with both the lateral and medial Three Stripes filled with repeated Trefoil branding, creating a subtle premium detail that celebrates Beckham's enduring connection with adidas. Additional personalised touches include Beckham branding on the lateral heel and a Trefoil logo embroidered onto the fold-over tongue, reinforcing the fusion of football performance and adidas Originals style. Sam Handy, General Manager, adidas Football, said: Few moments in football history capture the spirit of Predator quite like David Beckham's free kick against Greece. It showcased the precision, confidence and control that have defined both Beckham's legacy and the Predator franchise for more than three decades. With this special edition release, adidas AG wanted to honour that moment through a design that combines authentic football heritage, premium craftsmanship and modern performance innovation." Alongside the new David Beckham Predator, adidas is also introducing a reimagined version of the Predator Precision worn by Beckham on that day. The Predator Precision Remade returns in the instantly recognisable white and red colourway synonymous with that unforgettable strike, allowing a new generation of players and collectors to own a piece of Predator history. The David Beckham Predator and Predator Precision Remade will be available from today via selected adidas retail stores and adidas.com/football. Notes to editor: About adidas adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs around 65,000 people across the globe and generated sales of € 24.8 billion in 2025. About adidas in Football adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup(TM), the FIFA Women's World Cup(TM), the FIFA Club World Cup(TM), the UEFA European Football Championship(TM), the UEFA Champions League(TM)& the UEFA Women's Champions League(TM). adidas also sponsors some of the world's top clubs including Real Madrid, Liverpool, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Aitana Bonmati, Trinity Rodman, Vivianne Miedema, Alessia Russo, Lena Oberdorf, Vicky Lopez, Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Lamine Yamal, Florian Wirtz, Paulo Dybala, Gabriel Jesus, Ousmane Dembélé, Serge Gnabry and Manuel Neuer.

Adidas opens Vietnam's first heritage store in Hoi An Ancient Town. By Sean Cao October 2, 2026 Sportswear giant Adidas has opened its first heritage store in Vietnam in the heart of Hoi An Ancient Town. Located within a 300-year-old building in the Unesco World Heritage Site, the store features yellow walls, a traditional tiled roof, and locally inspired design details. The space combines Hoi An's architectural heritage with contemporary style and self-expression, bringing together fashion, music, art, and local culture. The store also boasts exclusive Made For You customisation experiences and a rooftop designed for future community gatherings, creating new opportunities for customers to connect with the Adidas Originals spirit in their own way. The opening ceremony saw a floating parade along the Hoai River, traditional music reimagined with contemporary sounds, and a lantern-lit celebration that reflected the distinctive character of Hoi An. Adidas debuted in Vietnam in 1993 and officially established its fully owned subsidiary in 2009. The brand now operates roughly 80 to 90 official retail and outlet stores across the country.