Du bist neugierig, möchtest die Welt der Kommunikation und PR entdecken und hast Lust, in einem internationalen Umfeld bei einer der führenden Technologie PR-Agenturen zu arbeiten?

Dann suchen wir genau dich!

Deine Rolle bei uns:
Bei The Hoffman Agency unterstützt du spannende Projekte aus der High-Tech-Branche und lernst, wie wirkungsvolle Kommunikationsstrategien entwickelt und umgesetzt werden. Dabei bist du ein vollwertiges Mitglied unseres Teams und sammelst praktische Erfahrungen, die dich beruflich und persönlich weiterbringen.

Deine Aufgaben:

Unterstützung bei der Umsetzung von Kommunikationskampagnen und -projekten.
Verfassen von Artikeln und Social-Media-Inhalten (für Kund:innen und unsere Agentur).
Organisation und Durchführung von Events, Briefings und Kundenterminen.
Pflege und Aufbau von Journalist:innenkontakten sowie Unterstützung bei der Medienarbeit.
Du übernimmst eigenverantwortlich kleinere Projekte wie Reportings, Recherchen und die Erstellung von Presseunterlagen.
Enge Zusammenarbeit mit unserem Münchner Team, den remote arbeitenden deutschen Kolleg:innen und internationalen Büros.

Was du mitbringst:

Du hast ein abgeschlossenes Studium in einem relevanten Bereich (z. B. Kommunikation, PR, Journalismus, Marketing oder Wirtschaft).
Du hast Freude am Schreiben und Lust, dich in neue Technologien und Themen einzuarbeiten. (Erste Erfahrungen, z. B. durch Blogs oder Praktika, sind von Vorteil.)
Du interessierst dich für internationale Märkte, globale Trends und die Zusammenarbeit mit Kolleg:innen aus unterschiedlichen Kulturen.
Kreativität, Organisationstalent und eine strukturierte sowie selbstständige Arbeitsweise gehören zu deinen Stärken.
Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift.

Was du über uns wissen solltest:

The Hoffman Agency DACH GmbH ist Teil der globalen Hoffman Agency Gruppe – eine inhabergeführte Kommunikationsberatung mit Fokus auf integrierte Kommunikation und strategische PR. Unser Team in Deutschland arbeitet eng vernetzt und betreut spannende Kommunikationsprojekte für Kund:innen aus den Bereichen digitale Innovation, Hard- und Software, IT, KI und Forschung.

Mit Hauptsitz im Silicon Valley haben wir eine globale Infrastruktur geschaffen, die perfekt auf die Bedürfnisse der Tech-Branche abgestimmt ist. Unsere Standorte befinden sich in Boston, Beijing, Hongkong, Jakarta, Kuala Lumpur, London, München, Paris, Portland, San Jose, Seoul, Shanghai, Singapur, Shenzhen, Taipeh und Tokio.

Wir legen großen Wert auf Vielfalt und Inklusion. Als Arbeitgeber stehen wir für Chancengleichheit und heißen Bewerbungen von allen Menschen willkommen – unabhängig von Herkunft, Geschlecht, Alter, Religion, sexueller Orientierung oder anderen Merkmalen.

Teamkultur

Zusammenarbeit steht bei uns im Mittelpunkt – wir unterstützen uns gegenseitig, entwickeln smarte und effektive Lösungen und wachsen gemeinsam. Die Arbeit bei uns macht Spaß, ist lösungsorientiert und bietet dir zahlreiche Möglichkeiten, dich weiterzuentwickeln.

Wenn du klare Hierarchien und starre Strukturen suchst, sind wir vielleicht nicht die richtige Wahl. Wenn du jedoch Eigenverantwortung übernehmen und deine Karriere aktiv gestalten möchtest, freuen wir uns darauf, dich kennenzulernen.

Was wir noch liefern:

Flexible Arbeitsmodelle – hybrid in München.
Ein inspirierendes Arbeitsumfeld in einem dynamischen, internationalen Team.
25 Urlaubstage plus zusätzliche freie Tage zu besonderen Anlässen (z. B. an deinem Geburtstag).
„Building Bridges“ – unser internes Talententwicklungsprogramm.
Work from HAnywhere – arbeite von jedem Hoffman-Büro weltweit aus, während du privat unterwegs bist.
Sabbatical – nach vier Jahren erhältst du ein 20-tägiges Sabbatical.
Vielfältige Weiterentwicklungsmöglichkeiten durch interne und externe Trainings

Standort: München (mindestens 2 Tage pro Woche im Office)

********************

Are you passionate about communication, eager to learn, and excited to work in a dynamic, international environment?

We are looking for a Trainee to join our Munich team.

The Plot Thickens: Job Description

At The Hoffman Agency, you will gain hands-on experience in communication and public relations, supporting exciting projects in high-tech industries. You will learn how to craft impactful communication strategies and work as part of a collaborative, international team that values creativity and innovation.

You will:

Support the execution of communication campaigns and projects.
Write and edit articles and social media content (for clients and our agency).
Assist in organizing and conducting events, briefings, and client meetings.
Build and maintain journalist contacts and support media relations.
Take ownership of smaller projects such as reporting, research, and preparing press materials.
Collaborate closely with our Munich team, remote colleagues in Germany, and international offices.

The Hero’s Background: Qualifications

Ideally you have:

A degree in a relevant field (e.g., communications, PR, journalism, marketing, or business).
A passion for writing and exploring new technologies and topics. (Previous experience through blogs, academic projects, or internships is a plus.)
Curiosity to understand global dynamics and experience intercultural collaboration.
Creativity, organizational skills, and a structured way of working.
Strong German and English skills, both written and spoken.

Come join us and be at the forefront of marketing and communications, working with industry-leading tech brands. We value diverse thinking, inclusive decision-making, and embrace ideas that push boundaries.

The Office

Our office is located centrally in Munich; and we have a flexible working model with 2 days in the office per week at least to share and learn from each other.

About Us

The Hoffman Agency DACH GmbH is part of the global Hoffman Agency Group, an integrated communications consultancy headquartered in Silicon Valley focused on integrated communications and strategic PR. Our team in Germany works collaboratively, dynamically, and delivers exciting projects for clients in the fields of digital innovation and high-tech industries. We’ve established a global infrastructure tuned for the tech industry. Toward this end, we operate offices in Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Shenzhen, Taipei and Tokyo.

We’re a company that values diversity and inclusion. We’re proud to be an equal opportunity employer. We welcome applications from all individuals irrespective of race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, disability status, veteran status or any other characteristic.

The Team Culture

Collaboration is at the core of what we do – we support each other, develop smart and effective solutions, and grow together. Work here is fun, solutions-driven, and packed with opportunities for growth. If you’re after hierarchy, we’re not for you; but if you want to define your own career, come and chat.

For more information, visit
https://www.hoffman.com/

Benefits package

We’ve worked hard to create a package which is very… us. It’s about the individual.

25 days holiday, with additional milestone leave (e.g., birthday off)
Flexible working model – hybrid in Munich
"Building Bridges" – our internal talent development program.
Work from HAnywhere - Work from any Hoffman office around the world while traveling for personal reasons.
Sabbatical leave - after 4 years, you get a 20-day sabbatical
Opportunities for further development through internal and external training programs.

About the company

The Hoffman Agency handles a wide range of communications, including digital content marketing, thought leadership, and traditional PR, to help brands stand out and support sales. It creates storytelling-driven campaigns and content that journalists and audiences want to read, and runs storytelling workshops to build internal capacity for messaging. Operating globally with teams in Asia, Europe, and the United States, it coordinates multi-country campaigns to deliver cohesive results and reduce internal back-and-forth. The goal is to differentiate clients with compelling narratives and thought leadership that attract media interest, engage audiences, and support sales across global markets.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

San Jose, California

Founded

1987

Get referred to The Hoffman Agency

See people who can refer or advise you

Simplify's Take

What believers are saying

March 2025 CCGroup added scale, helping Hoffman report 14% growth and $30 million revenue.
March 2026 Enno Hennrichs joined to expand DACH business and Munich presence.
August 2026 thought-leadership publishing shows active demand for Hoffman’s storytelling and employer-branding services.

What critics are saying

Generative AI answer layers weaken earned-media economics and compress agency demand by 2027.
Hoffman’s tech focus exposes revenue to AI hype cycles and enterprise procurement freezes.
CCGroup and DACH expansion create integration risk, with client churn hitting London first.

What makes The Hoffman Agency unique

March 2025 CCGroup acquisition created one Hoffman UK operation across London.
September 2025 GEDI tracks brand visibility across ChatGPT, Gemini, Claude, and Perplexity.
February 2025 Margaret Carpo deepened enterprise and deep-tech expertise from San Jose.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Paid Holidays
Hybrid Work Options
401(k) Retirement Plan
401(k) Company Match
Sabbatical Leave
Wellness Program
Professional Development Budget
Home Office Stipend

Company News

Provoke Media

Oct 6th, 2026

Hoffman Agency Partners with United Partners Network.

Hoffman Agency Partners with United Partners Network. The non-exclusive partnership gives Hoffman access to UPN agencies in markets where it does not have offices, while giving UPN members access to Hoffman's operations across the US, Europe and Asia. SAN JOSE, CA - The Hoffman Agency has formed a strategic partnership with United Partners Network, linking Hoffman with UPN's network of independent communications agencies. The non-exclusive agreement will allow Hoffman to work with UPN agencies in markets where it does not have its own offices, while giving UPN members access to Hoffman's operations and technology and B2B communications capabilities. The two organizations said they will begin working together immediately, initially coordinating client opportunities in the Philippines and Mexico, as well as making introductions between agencies and holding joint knowledge-sharing sessions. Hoffman has more than 350 communications and marketing staff working across its operations in the US, Europe and Asia. Its European offices are in London, Munich and Paris, while its Asian network includes Tokyo, Seoul, Beijing, Shanghai, Taipei, Hong Kong, Singapore, Kuala Lumpur, Jakarta and Bangkok. Its US offices are in Silicon Valley, Portland and Boston. UPN, founded by United Partners CEO Maria Gergova-Bengtsson, brings together independent agencies and communications leaders across EMEA, the US and Latin America to collaborate on cross-border business. "Independent agencies, shared standards, real collaboration - that's what UPN is built on, and joining forces with Hoffman is exactly that in practice," Gergova-Bengtsson said. "Hoffman brings deep tech and B2B expertise and a genuinely global footprint. For our partner agencies, this means real client work and real market access from day one - not a name added to a map." Jennifer Fieldgate, Hoffman's managing director for Europe, said the partnership would give the agency access to agencies in markets where it does not currently have offices. "Technology businesses are increasingly looking beyond the markets they've traditionally operated in," Fieldgate said. "This partnership is about extending our access to trusted local specialists who understand those markets and can help us build the right team around each client's ambitions - wherever those ambitions take them." Article tags News direct to your inbox The agency playbook. The PR industry's most comprehensive listing of firms from every region and specialty.

CCGroup, a Hoffman Agency

Jun 11th, 2026

The wins are in: celebrating The Hoffman Agency's latest industry accolades.

The wins are in: celebrating The Hoffman Agency's latest industry accolades. Awards aren't the reason CCgroup do what CCgroup do. But when respected industry publications and bodies recognise its work, the progress CCgroup has made, and the people behind it? Well, it's definitely worth celebrating. Over the past few weeks, The Hoffman Agency has picked up recognition across several major industry rankings and awards bodies in the UK and EMEA. From climbing the PRWeek rankings to being named one of the best agencies to work for in EMEA, it's been a strong start to the year for its growing team. More importantly, these achievements reflect something bigger: the trust its clients place in CCgroup, the work its teams deliver every day and the momentum CCgroup is building as an agency. It's an exciting time to be a 'Hoffie'! Moving up the rankings. One of the biggest highlights this year came from PRWeek UK's Top 150 Consultancies ranking. The Hoffman Agency UK jumped from 173rd in 2025 to 79th in 2026 - a significant jump in 12 months and one CCgroup is incredibly proud of. Behind that sits revenue growth of 283% and headcount growth of 333%. Not bad. Critically, CCgroup leapt 19 places to the number 9 spot in PRWeek UK's Top Technology Agency rankings. When you remove the global mega shops/networks that feature tech as 'one of many' sectors they support, The Hoffman Agency is comfortably inside the top five independent tech PR agencies serving the UK market. Recognition for its UK team. CCgroup is also delighted to have been included in PRovoke Media's list of the 70 Best Agencies in the UK - anyone who knows its UK team will understand why this matters. Over the past year, CCgroup has helped clients navigate everything from AI disruption and economic uncertainty to changing media landscapes and increasingly complex stakeholder expectations. Being recognised alongside some of the UK's most respected agencies is a testament to the expertise, creativity and commitment of its people. In this, CCgroup'd like to give a special shout-out to Maja Pawinska Sims for the wonderful write-up on this achievement. CCgroup loved seeing its story told with such insight and warmth, particularly her recognition of the "scale and ambition" of the business we are building and the team's ability to "reset fast and with discipline" through a year of transformation. Her thoughtful reflection on the UK team's emergence as a "centre of excellence for insight-led marketing" within the global network, made this recognition especially meaningful. CCgroup is grateful for her recognition of the hard work, resilience and commitment that have driven its progress over the past year. A global agency with a local mindset. Another standout moment came at the PRWeek Global Awards, where The Hoffman Agency was named runner-up in the Small Global Agency category. As communications challenges become increasingly international, tech brands need partners who understand both global strategy and local nuance. That's something CCgroup has always believed in. Its teams work across regions, markets and industries every day, helping clients tell stories that resonate with audiences wherever they are in the world. This recognition of being highly commended highlights the strength of that approach. Building a place where people want to work. While client recognition is always welcome, some of the awards CCgroup is proudest of focus on its people. This year, PRovoke Media named The Hoffman Agency as one of the Best Agencies to Work For in EMEA. The list recognises organisations that are creating positive, supportive and rewarding environments for their employees. Agency life can be fast-paced, and the communications industry doesn't stand still. As PRovoke Media founder Paul Holmes stated, "happy employees make for happy clients and ultimately for growth and profitability" and so creating a culture where people enjoy what they do remains a priority for CCgroup. As CCgroup know: great work starts with great people. Looking back and looking ahead. It's easy to view awards and rankings as a finish line. CCgroup see them differently. They're a snapshot of where CCgroup is today and a reminder of what CCgroup has built together with its clients, partners and colleagues. CCgroup is grateful for every piece of recognition CCgroup has received this year, but CCgroup is even more excited about what comes next. To everyone who has been part of its journey so far - thank you! To its clients who continue to trust CCgroup with their brands, stories and reputations, these achievements are just as much yours as they are ours. Here's to another year of ambitious ideas, meaningful work and continued growth.

PR Report

Mar 2nd, 2026

News / Enno Hennrichs moves to The Hoffman Agency.

News / Enno Hennrichs moves to The Hoffman Agency. Enno Hennrichs (Photo: Matthias Lass) Share article Enno Hennrichs moves to The Hoffman Agency The communication consultancy The Hoffman Agency has appointed Enno Hennrichs as Managing Director for the DACH region. According to the agency, Hennrichs has over 15 years of experience in B2B and technology communication. He began his career in games PR before switching to B2B communication at the Munich agency Wächter & Wächter. In 2015, he started at Fleishman-Hillard, took over the leadership of the Technology Practice DACH there two years later, and became a partner at the agency in 2023. At The Hoffman Agency, Hennrichs is responsible for the service provider's business in Germany, Austria, and Switzerland. In his new role, he oversees further growth in Germany. According to a statement, the focus includes expanding The Hoffman Agency's market position in the DACH region, expanding the Munich location, strategic consulting for technology companies, and advancing topics such as Executive Thought Leadership, reputation management, and integrated communication campaigns. Hennrichs succeeds Svenja Op gen Oorth, who will continue to work for the agency in an advisory capacity. Further topics 02.03.2026 25.02.2026 26.02.2026 12.03.2026 26.02.2026 Do you always want to stay up-to-date?

CCGroup, a Hoffman Agency

Jan 27th, 2026

The Hoffman Agency launches its Enterprise AI division

The Hoffman Agency launches its Enterprise AI division. New UK sector specialism responds to rising demand for proof-led storytelling that stands up to scrutiny. The Hoffman Agency today launches an Enterprise AI division, created in direct response to rising demand from AI-native companies and established technology firms enhancing their services with AI that need to earn trust, prove impact and stand out. Scrutiny is rising inside enterprises, from procurement to compliance and finance, and externally too from the media and regulators. That combination is making action critical. The UK AI ecosystem continues to scale rapidly. The UK Government's latest Artificial Intelligence sector study estimates the ecosystem now includes more than 5,800 AI companies, generating £23.9 billion in revenue and employing 86,139 people in AI-related roles. As the market expands, the burden of proof rises quickly. Enterprise customers want clarity they can defend internally, backed by evidence, context and outcomes. Tom Broughton, Vice President and Head of Enterprise AI at The Hoffman Agency, said: "AI is delivering real impact, but the 'bubble' narrative is gaining serious momentum. All it takes is one major company to pull back on investment publicly, citing uncertain return on investment and scepticism will spread quickly across the category. Credible companies will be judged alongside the cowboys. Our Enterprise AI division exists to make the companies doing genuine work bubble-proof, by proving impact with evidence, context and outcomes told through storytelling techniques that enterprise buyers can defend internally." The Enterprise AI sector specialism is Hoffman's dedicated offer for AI companies working with enterprise customers. It helps brands communicate genuine impact with proof-led narratives that build trust and stand up to scrutiny. The stream draws on Hoffman's Periodic Table of Business Storytelling, alongside other approaches, to make complex work clear without oversimplifying it. Richard Fogg, Co-Managing Director, UK, The Hoffman Agency, added: "Enterprise AI formalises a focused offer at a moment when credibility has become a competitive advantage. It complements Hoffman's experience supporting high-growth technology companies and our ability to execute globally with consistent messaging across markets."

HiTechNectar

Sep 17th, 2025

The Hoffman Agency Launches GEDI to Measure Brand Visibility in AI-Powered Discovery

The Hoffman Agency launches GEDI to measure brand visibility in ai-powered discovery.

The Hoffman Agency

Integrated and Strategic Communications Trainee

About the job