Senior Product Marketing Manager

About the Role

As a Senior Product Marketing Manager focused on Giving at Pushpay, you will lead product marketing for one of our most important product areas during a focused 14-month initiative. You will own the go-to-market strategy, positioning, messaging, launch planning, and market activation for Pushpay’s Giving solutions, helping churches and ministries deliver simpler giving experiences, strengthen generosity, and get more value from their technology.

This role sits at the intersection of Product, Marketing, Sales, and Customer Success. You will translate product strategy, customer needs, and market dynamics into clear stories and coordinated go-to-market programs that support customer acquisition, adoption, retention, and expansion.

Reporting to the Director of Product Marketing, you will work closely with Product leadership and cross-functional GTM teams to bring new capabilities to market, strengthen the story of Pushpay’s Giving platform, and ensure customer-facing teams can confidently communicate its value.

What we’re looking for in the ideal candidate:

We are looking for an experienced and dynamic product marketing professional that is a team player, a self-starter with a bias for action and the desire to bring creativity and out-of-the-box thinking to support the Product Marketing Team. The ideal candidate has experience conducting competitive research, developing compelling sales enablement materials grounded in accurate and differentiated positioning, and producing customer evidence that demonstrates real-world value. They are skilled at leveraging AI to accelerate research, content development, and execution, allowing them to focus on what matters most: uncovering insights, crafting compelling stories, and communicating customer impact.

Named as one of BuiltIn ‘Best Places to Work’ in Seattle, Denver and Dallas for 2025; ranked number 10 by Seattle Business Magazine in the ‘Washington’s 100 Best Companies to Work For’ list in the large companies category for 2024; named as a 2025 'Best Places to Work for Women' by Best Companies Group.

Benefits and Compensation

• 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee
• 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents
• 401K match
• Remote
• 12 paid Company Holidays
• 2 paid Volunteer Time Off days
• 15 days PTO to start, increases with tenure and seniority
• Paid parental and adoption leave
• Full-time, temporary position with an anticipated 14-month contract term.
• Compensation Range:
  • $116,462k - $134,578k depending on location

Compensation ranges are determined by role and location. The range displayed on each job posting reflects the pay range for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

The following states are approved as remote work locations for this position: AR, AZ, CA, CO, FL, GA, IA, IL, IN, MD, MI, MN, MO, NC, OH, OK, PA, SC, TN, TX, WA, VA - All other states are not in consideration for this role at this time.

What You’ll Do

• Lead assigned product launches and strategic GTM initiatives end to end, from positioning and audience strategy through activation, enablement, adoption, and measurement.
• Develop differentiated positioning, messaging, value propositions, and product narratives grounded in customer, market, and competitive insights.
• Translate individual product capabilities and releases into broader customer-value stories that connect to Pushpay's Giving platform narrative.
• Partner with Growth Marketing, Segment Marketing, and Creative to turn product strategy into coordinated activation across demand gen, in-product, email, social, and content channels.
• Partner with GTM Enablement to equip Sales and Customer Success with messaging, talk tracks, demos, and competitive guidance.
• Own competitive intelligence: conduct ongoing research and win/loss analysis, and maintain battle cards used across Sales, CS, Product, and Marketing.
• Partner with Sales and Customer Success on targeted competitive, upsell, and cross-sell campaigns.
• Serve as PMM lead for broader initiatives such as major events, product partnerships and integrations, and adoption campaigns.
• Define success measures for assigned initiatives and use performance data and customer feedback to continuously improve GTM execution.

What You’ll Bring 

Education and Experience

• 5+ years of product marketing or closely related B2B SaaS marketing experience.
• Demonstrated experience owning product marketing for a product, solution, or portfolio, including leading GTM strategy and launches for complex software with measurable impact on adoption, pipeline, or revenue.
• Experience in payments, fintech, commerce, fundraising, or transaction-based SaaS strongly preferred.
• BA/BS in Marketing, Business, Communications, or equivalent professional experience.

Skills and Abilities

• Expertise in core product marketing disciplines: positioning, messaging, segmentation, competitive intelligence, and sales enablement.
• Ability to translate complex financial technology capabilities into simple, compelling customer value.
• Skilled at synthesizing qualitative and quantitative customer and market insights into actionable strategy, and using them to influence Product Management and GTM decisions.
• Excellent written, verbal, and presentation skills, communicating clearly with audiences from executives to customers.
• Proven cross-functional leadership and project management skills: you drive alignment without direct authority and take full ownership as priorities shift.
• Thoughtful use of AI and modern marketing tools to speed up research, synthesis, and content development without compromising accuracy or quality.
• Passion for serving churches and ministries and helping them strengthen community, connection, and generosity.

Work Environment & Physical Demands: 

Prolonged periods of sitting at a desk and working on a computer will be required. This role consistently operates standard office equipment such as computers and phones. This is largely a sedentary role but may occasionally require lifting up to 50 pounds, walking, bending, or standing as necessary. This description reflects management's assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned.

If you require a modification to your work equipment or furniture please contact the People Team - [email protected]

Pushpay is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. Pushpay uses E-Verify to confirm employment eligibility. Head to our career page to learn more.

If you have a disability under the Americans with Disabilities Act or similar law, or you require religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Pushpay, please contact [email protected].

About Pushpay

Pushpay helps organizations and communities come to gather & stay connected, strengthening community, connection, and belonging through our suite of mobile apps, management software, and giving technology. Our 550 Pushpay teammates support 10,000+ customers as they drive social good, and we’re honored to have processed over $15 billion in charitable giving. We’re growing fast, including some exciting acquisitions in recent years, and we need driven talent. Join Pushpay and grow with us!

Applications will be taken on an ongoing basis.

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