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Lovehoney Group

Designs and sells sexual wellness products

Junior Customer Lifecycle Manager - Email & SMS Marketing

Growth MarketingConfirmed live in the last 24 hours
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • 2–3 years of experience in CRM, email marketing, lifecycle marketing, or a similar digital marketing role; ecommerce, retail, or direct-to-consumer experience is an advantage.
  • Hands-on experience with email marketing platforms such as Iterable, Braze, Salesforce Marketing Cloud, Klaviyo, or similar, including campaign setup, audience selection, testing, and scheduling.
  • Understanding of customer lifecycle marketing, segmentation, personalisation, and automated journeys, with a test-and-learn approach.
  • Ability to interpret campaign performance data and turn insights into engaging, customer-focused communications.
  • Attention to detail and organisational skills.

Responsibilities

  • Plan, build, schedule, and execute email campaigns, managing targeting, content, templates, dynamic content, testing, and quality assurance within the Email Service Provider.
  • Support the development and optimisation of automated lifecycle journeys, including welcome, abandoned cart and browse, post-purchase, reactivation, and retention programmes.
  • Build and refine customer segments using behavioural, transactional, and engagement data, working with Creative, Content, and Trading teams to deliver relevant and personalised communications.
  • Monitor campaign and journey performance using CRM metrics, A/B testing, and customer insights to identify opportunities and make continuous improvements.
  • Support SMS marketing development, database health, and deliverability initiatives, while exploring automation, artificial intelligence, and other tools to improve CRM efficiency and performance.

Desired Qualifications

  • Familiarity with email HTML, deliverability, consent management, or SMS marketing.
  • Interest in artificial intelligence, marketing automation, and emerging CRM technologies.

About the Company

Lovehoney Group

Designs and sells sexual wellness products

Lovehoney Group designs, manufactures and sells sexual wellness products for consumers and retail partners. Its range includes sex toys, lingerie and accessories sold through its own shopping websites and a network of business-to-business distributors. The group combines product development, engineering and brand marketing with online retail, order fulfillment and sales teams supplying external retail partners. Its portfolio includes Lovehoney, Womanizer, We-Vibe, Arcwave and ROMP, alongside retail businesses such as Amorana and Belisoft. Formed in 2021 through the combination of Lovehoney and WOW Tech, the group is headquartered in Berlin, Germany.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Berlin, Germany
Founded
2021

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