Sony Music Entertainment

Global music label managing artists' royalties

Frontline Business & Media PR Manager

PR & CommunicationsUpdated on Nov 10

Full-timeSeoul, South KoreaNo salary listed

About the Job

Requirements

At least 7 years of experience in music marketing, artist marketing, media relations, public relations, entertainment, label operations, or a related field.
Strong understanding of Korea’s music, media, entertainment, and digital culture landscape.
Ability to develop relationships across media outlets, broadcasters, publishers, labels, agencies, and industry stakeholders.
Experience managing large-scale artist campaigns and working with global and regional stakeholders.
Strong commercial awareness and understanding of how media influence translates into audience growth and business outcomes.
Experience balancing multiple stakeholders, priorities, and campaigns simultaneously.
Excellent written and spoken Korean and English.
Ability to create and sustain trusted relationships that generate long-term value for artists and the business.
Ability to communicate effectively across media, management, labels, and internal stakeholders.
Ability to use credibility and industry knowledge to unlock opportunities and gain alignment.
Ability to develop others and create a culture of ownership, accountability, and collaboration.
Ability to identify opportunities proactively.
Ability to adapt quickly to changing artist priorities, media environments, and market developments.
Ability to navigate ambiguity and complexity with practical, business-oriented solutions.

Responsibilities

Lead Korea-market planning and execution for priority international frontline releases.
Serve as the primary media and public relations lead for International Repertoire, supporting Frontline, J-Pop, and Catalog teams.
Build and maintain relationships with media, editors, producers, broadcasters, cultural partners, and industry stakeholders.
Develop and activate media opportunities, artist moments, collaborations, interviews, and market-facing initiatives across repertoire.
Align with global labels, artist management, and regional Sony Music teams to localize priorities and maximize market impact.
Manage and develop Frontline Associate Managers and contribute to the growth of future repertoire owners.
Partner with digital service providers, Business Development, agencies, and cross-functional teams to integrate earned media into broader commercial and marketing plans.
Monitor performance and identify opportunities to strengthen visibility, awareness, and market engagement.

Sony Music Korea’s International Repertoire department is looking for a strategic and highly connected leader to help drive the success of our global artists in Korea.

As Frontline Business & Media PR Manager, you will lead the frontline repertoire business while serving as the primary media and PR lead across Frontline, J-Pop, and Catalog. Working closely with global labels, artist management, media partners, and cultural stakeholders, you will help shape how Sony Music’s international repertoire is positioned, amplified, and experienced in one of the world’s most influential music markets.

Success in this role means delivering high-impact campaigns, building strong industry influence, creating meaningful media opportunities, and increasing the visibility and cultural relevance of Sony Music artists in Korea.

What you will do:

Lead Korea-market planning and execution for priority international frontline releases
Serve as the primary media and PR lead for International Repertoire, supporting Frontline, J-Pop, and Catalog teams
Build and maintain strong relationships with media, editors, producers, broadcasters, cultural partners, and industry stakeholders
Develop and activate media opportunities, artist moments, collaborations, interviews, and market-facing initiatives across repertoire
Align closely with global labels, artist management, and regional Sony Music teams to localize priorities and maximize market impact
Manage and develop Frontline Associate Managers and contribute to the growth of future repertoire owners
Partner with DSP, Business Development, agencies, and cross-functional teams to integrate earned media into broader commercial and marketing plans
Monitor performance and identify new opportunities to strengthen visibility, awareness, and market engagement

Who you are:

Technical Capabilities:

7+ years of experience in music marketing, artist marketing, media relations, PR, entertainment, label operations, or related fields
Strong understanding of Korea’s music, media, entertainment, and digital culture landscape
Proven ability to develop relationships across media outlets, broadcasters, publishers, labels, agencies, and industry stakeholders
Experience managing large-scale artist campaigns and working with global and regional stakeholders
Strong commercial awareness and understanding of how media influence translates into audience growth and business outcomes
Experience balancing multiple stakeholders, priorities, and campaigns simultaneously
Excellent written and spoken Korean and English

Behavioral Capabilities:

Relationship Building: Creates and sustains trusted relationships that generate long-term value for artists and the business
Strategic Communication: Communicates effectively across media, management, labels, and internal stakeholders
Influence: Uses credibility and industry knowledge to unlock opportunities and gain alignment
Leadership: Develops others and creates a culture of ownership, accountability, and collaboration
Proactiveness: Consistently identifies opportunities before they become requests
Agility: Adapts quickly to changing artist priorities, media environments, and market developments
Problem Solving: Navigates ambiguity and complexity with practical, business-oriented solutions

What we give you:

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork
We invest in your professional growth & development

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Requirements at a Glance

Experience Level: Senior

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
We invest in your professional growth & development
Time off for a winter recess

About the Company

Sony Music Entertainment

Global music label managing artists' royalties

Sony Music Entertainment discovers, nurtures, and promotes musical talent while managing music rights and royalties, earning revenue from music sales, streaming, licensing, and live performances. Its offerings include distributing music across formats and licensing deals, with the Artist Portal providing artists with transparent royalty analytics to view earnings. The company differentiates itself through a diversified, multi‑stream revenue model combined with direct artist support and clear financial transparency. Its goal is to be a leading global partner for artists, helping grow talent and ensure fair compensation and broad audience reach.

Company size: 10,001+
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $700M
Headquarters: New York City, New York
Founded: 1929

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