Retail Marketing Specialist
DFI Retail Group
Retail Marketing Specialist
DFI Retail Group
Asian retailer operating extensive multi-market stores
Is this your next challenge in Retail Marketing?
Assist in planning and execution of retail marketing and customer campaigns to achieve sales targets and marketing objectives
Support year-round trade activities, including weekly promotions, seasonal campaigns, product launches, and store openings or refurbishments
Coordinate end-to-end execution of in-store marketing materials, POSM, and promotional mechanics to ensure timely and effective store implementation
Assist in media planning and execution, including TVC, print, and other above-the-line or retail-focused media
Work closely with creative and media agencies to develop effective marketing assets and stay updated on the latest retail and media trends relevant to the Wellcome brand
Partner with internal stakeholders (Commercial, Operations, Supply Chain) to ensure campaign alignment and smooth execution
Track campaign performance and prepare post-campaign analysis to evaluate effectiveness and identify improvement opportunities
Support ad hoc marketing projects and initiatives as required
Do you have experience in Marketing?
Bachelor’s degree in Marketing, Business, Communications, or related disciplines
Preferably with at least 1 year of relevant experience in retail marketing, trade marketing, FMCG, or an agency environment
Fresh graduates will also be considered
Strong execution capability with good attention to detail and the ability to manage multiple campaigns in parallel
Good understanding of retail operations, promotion mechanics, and customer marketing
Hands-on, proactive, and able to work under pressure in a fast-paced retail environment
Strong communication and stakeholder management skills
Good command of English and Chinese (Cantonese required; Mandarin is an advantage)
Wellcome is the largest and longest established supermarket brand in Hong Kong with an extensive network of over 300 stores. Wellcome is committed to providing one-stop shopping convenience to customers through quality products at competitive prices and friendly service to serve the needs of different customers. We welcome applications from high calibre candidates to join our expanding team.
DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.
To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com
Asian retailer operating extensive multi-market stores
DFI Retail Group is a large Asian retailer operating about 7,580 outlets across 12 markets, with a portfolio across health and beauty, convenience, food, home furnishings and restaurants. It runs extensive store networks and efficient supply chains to deliver everyday consumer goods and services to customers. Its products are sold through its own stores and associated brands, supported by a wide logistics network to ensure availability and value. The group stands out from competitors through its size and scale in Asia, a diversified brand portfolio, a strong parent backing as part of the Jardine Matheson Group, and a strategic focus on providing quality, value and service across multiple everyday categories. Its goal is to Sustainably Serve Asia for Generations with Everyday Moments, aiming to meet daily consumer needs while emphasizing sustainable practices and long-term customer value.
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