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Litmus

Email testing, previews, analytics platform

ABM Manager

Growth MarketingUpdated on Nov 13
Full-timeToronto, ON, Canada$95k - $105k /yrHybrid

About the Job

Requirements

  • The candidate must have 3–5 years of B2B marketing experience, including at least 2 years running account-based marketing or account-based programs.
  • The candidate must have experience working directly with Account Executives and Business Development Representatives on named-account programs tied to pipeline goals.
  • The candidate must have hands-on experience with HubSpot and Salesforce, including list building, emails, landing pages, social media, campaign tracking, and reporting.
  • The candidate must be able to manage several account plays simultaneously and keep stakeholders aligned.
  • The candidate must write clearly and concisely for technical and business audiences.

Responsibilities

  • Execute the account-based marketing program across tiered target accounts, from account selection and tiering through launch and optimization.
  • Build and maintain account plans with Account Executives and Business Development Representatives, including mapping buying committees, priorities, and engagement history for each target account.
  • Plan and launch multi-channel account-based marketing plays, including personalized email, LinkedIn and paid programs, direct mail, content, and events.
  • Partner with Business Development Representatives on account-based outreach sequences and messaging that turn account engagement into meetings.
  • Work with Partner Managers to include partners in account plays where they add value, co-developing joint account plans and campaigns with hyperscaler and system integrator partners.
  • Work with Corporate Marketing to coordinate content and messaging for target industries, accounts, and personas.
  • Use HubSpot and Salesforce to build target account lists, track engagement, and keep account data clean.
  • Work with Revenue Operations to report on account-based marketing performance, including account engagement, meetings, and pipeline created and influenced, and use the results to improve targeting and plays.

Desired Qualifications

  • Experience marketing B2B software to manufacturing, industrial, or other technical buyers.
  • Experience building and managing skills and artifacts in Claude.
  • Experience with account-based marketing and intent platforms such as 6sense, Demandbase, or ZoomInfo.
  • Experience running joint or co-sell programs with hyperscaler, system integrator, or technology partners.
  • Familiarity with industrial data, the Industrial Internet of Things, edge computing, or artificial intelligence.

About the Company

Litmus

Email testing, previews, analytics platform

Litmus provides a subscription-based email marketing platform that combines email testing, analytics, and optimization with AI-driven personalization and security features to improve conversions and ROI for businesses of all sizes. Its product suite includes email previews across devices and clients, spam testing, and performance analytics, along with AI-assisted subject lines and copy suggestions, targeted at marketing teams and agencies who need collaboration tools and reliable email performance data. Unlike many competitors, Litmus emphasizes strong security, seamless collaboration, and AI-powered content optimization within an all-in-one platform. The company's goal is to help customers improve the effectiveness of their email campaigns and maximize ROI through better testing, analytics, and personalization.

Company size
51-200
Company stage
Late Stage VC
Total funding
$49M
Headquarters
Cambridge, MA
Founded
2014

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