Brand Manager - Pet Nutrition

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet. 

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

About the role: This role will be working for our Mars Pet Nutrition Segment, where we make life better for pets and their owners

Role Title:  Brand Manager

Location: Melbourne, Vic

Hours: Full-time, hybrid

Reporting to: Portfolio Director

At Mars Pet Nutrition, we are united by our purpose: A Better World for Pets.

We are looking for a commercially minded and consumer-obsessed Brand Manager to take end-to-end ownership of our Birdcare portfolio, including our iconic Trill and Harmony brands. This is an exciting opportunity to shape category growth, build vibrant bird communities, champion innovation, and drive the long-term success of a unique portfolio within the Petcare business.

In this role, you will define and execute the strategic vision for Birdcare in Australia, driving sustainable commercial growth in close partnership with cross-functional teams across Sales, Category, Shopper Marketing, Finance, R&D, and Supply. Beyond traditional marketing, your mission is to transform our brand presence into the leading digital destination for bird owners, breeders, and enthusiasts—fostering a deeply engaged, loyal, and thriving community.

What You Will Do

Strategic Brand Leadership & Commercial Growth

• Lead the strategic growth agenda for the Birdcare portfolio, identifying opportunities to accelerate category penetration, market share and profitability.
• Develop and deliver 3-year growth plans across innovation, media, activation and channel expansion.
• Drive brand performance through robust analysis of market, consumer and commercial data, translating insights into winning growth strategies.
• Lead portfolio optimisation initiatives including pricing, product mix, pack architecture and SKU rationalisation.

Community Growth & Engagement

• Establish and scale a premier digital ecosystem that positions the brand as the trusted destination for bird care and enthusiasm across Australia.
• Design and execute end-to-end community programs delivering educational, entertaining, and purpose-led content that celebrates the passion of bird ownership.
• Foster meaningful, two-way engagement that drives brand advocacy, participation, and long-term brand equity.

Active Community Management

• Oversee and moderate digital brand channels, facilitating active discussions and nurturing a safe, welcoming space for enthusiasts.
• Address consumer queries promptly and empathetically, converting everyday interactions into lasting brand trust.
• Monitor sentiment, track engagement metrics, and channel consumer feedback directly back into brand and product strategies.

What You Will Bring

• Proven experience in Brand Management, ideally within FMCG or a fast-paced consumer-focused environment.
• Approximately 5+ years' experience in brand marketing with a track record of delivering business growth.
• Hands-on expertise in digital content strategy, social/community platforms, and modern consumer engagement tactics.
• High emotional intelligence and exceptional communication skills, with a genuine enthusiasm for community building and consumer connection.
• Strong project management skills with the ability to lead multiple priorities and stakeholders simultaneously.
• Demonstrated ability to influence and collaborate across cross-functional teams.
• Tertiary qualifications in Marketing, Business or a related discipline.
• Experience in Digital Ecosystems, Category, Shopper Marketing functions will be highly regarded.

Why you’ll love working for Mars:

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
• People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
• Development: Shape your career with personalised development and real opportunities to grow from day one.
• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.