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Instacart

Connects grocery buyers with local stores

Product Manager - Ad Formats

Product ManagementUpdated on Nov 7
Full-timeRemote in Canada

About the Job

Requirements

  • At least 4 years of product management experience in ad formats, with a strong understanding of user-facing ad experiences.
  • A track record of launching user-facing products and managing trade-offs between users and advertisers.
  • Experience managing partners and vendors, including external technology providers.
  • Strong stakeholder management across sales, engineering, and cross-functional teams.

Responsibilities

  • Serve as the primary product partner to sales teams focused on new advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic advertising into a significant revenue line.
  • Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
  • Define the strategy for each new initiative and own execution while aligning cross-functional teams across Instacart.
  • As initiatives mature, define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
  • Communicate trade-offs, progress, and results to senior stakeholders, including the General Manager of Ads.

Desired Qualifications

  • Experience with performance advertising products.
  • Experience taking new products from zero to one in ambiguous, fast-moving environments.
  • A background in ad tech, retail media, or a closely related domain.

About the Company

Instacart

Connects grocery buyers with local stores

Instacart runs a grocery marketplace where customers order from local retailers across the United States and Canada for delivery or pickup. Its Enterprise Platform also sells software that lets retailers operate their own online stores and manage order fulfillment. Customers choose items through its app or website, and independent contractor shoppers pick and deliver orders using its fulfillment technology. The company earns fees from customers and retailers, sells Instacart+ memberships with delivery benefits, and charges brands for advertising and retailers for software subscriptions. Instacart was founded in 2012 and is headquartered in San Francisco, California.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2012

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