About Kawarizmi

We don’t just monetize traffic; we turn it into Cultural Capital.

Kawarizmi is the leading ''Culture-First'' monetization partner dedicated to the Maghreb and African Diaspora. In a market where generalist platforms see ''exotic readers'' and undervalue specific audiences, we see high-value targets. We act as the bridge between premium publishers and digital-exclusive advertisers (Banks, Airlines, Telcos) targeting the region.

Your Job
Your core mission is to drive Kawarizmi's growth in the African and Middle Eastern markets.
You will be the ''Hunter'' acquiring small to medium-sized web publishers and creators, but also the ''Farmer'' helping them realize the true value of their audience through strategic advisory.

1. Drive Publisher Acquisition (The Hunter)

Target Strategically: Map the digital landscape to identify high-potential web publishers and creators in the Maghreb and West Africa.
Outreach & Pitch: Manage the full sales cycle from cold outreach to closing. You will pitch our ''first look'' ; opportunity and explain why our RPM beats the competition.
Build Trust: Effectively demonstrate our value proposition to publishers who are tired of being undervalued by Google & consort.

2. Master the Tech (The Operator)

Optimization: You aren't just selling; you understand the product. You will use tools like Google Ad Manager (GAM) to help onboard partners, ensuring their ad units and formats are optimized for our demand.
Master the Metrics: You will dive deep into the data. You are responsible for monitoring and optimizing key performance indicators RPM (Revenue Per Mille): Your north star. You will implement strategies to increase the overall revenue per 1,000 page views
Seamless Handover: Work closely with technical teams to ensure scripts and line items are implemented correctly and tags are live within our promised 48-hour window.

3. Nurture & Upsell (The Advisor)

Be the Strategic Partner: You are not just a vendor; you are their monetization consultant. You will manage the day-to-day relationship, ensuring publisher satisfaction and retention.
Yield Advisory: Analyze publisher inventory to recommend layout changes, density improvements, or viewability hacks that increase their revenue without hurting UX.
Upsell Strategy: Identify opportunities to expand the partnership. This includes convincing publishers to adopt high-impact formats (Interstitials, Video), implementing Header Bidding, or granting Kawarizmi exclusive access to premium inventory.

4. Analyze & Grow (The Strategist)

Monitor Performance: Track campaign outcomes and publisher yield (RPM). Use data to spot trends in African traffic and suggest optimizations. Be the Voice of the Market: Provide actionable feedback from the field to help us refine our commercial strategy for the region.

Your Profile
Experience: 1-3 years of experience in AdTech, Digital Publishing, or B2B Sales. You have a track record of "hunting" and closing deals, but you also know how to maintain a client portfolio.
Ad Ops Fundamentals: Practical experience with Google Ad Manager (GAM) or SSPs is a plus. You must possess strong theoretical knowledge of the ad-tech stack: you know what a Line Item, a Creative, and a Key-Value pair are, and you understand how to track Publisher KPIs.
Language: Native/Fluent French and professional English. Arabic is a strong plus.
Mindset: You have a ''Builder'' mentality. You are comfortable with cold calling, persistent follow-ups, and negotiation.
Analytical: You are comfortable with Excel and data. You don't guess; you verify. Your Mindset to Share Our Adventure
Impact Driven: You want to move things forward. Hearing ''we've always done it this way'' makes you uncomfortable. You believe progress comes from questioning the status quo.
Pragmatic Solver: You solve problems analytically. You understand the 80/20 (Pareto) principle and focus on high-impact actions.
Agile: You are looking for a fast-moving environment (Startup/Scale-up pace) where agility is an asset, not a buzzword.
Curious Learner: You have the humility to listen, learn, and challenge yourself to improve daily.

Benefits & Work Environment :
Dynamic Culture: We embrace a flexible environment. We care about output, not hours in a chair.
Talent Growth: We provide robust career development. You will learn the ins and outs of Programmatic Advertising, Header Bidding, and Yield Management from experts.
Competitive Package: A salary that respects your competence, plus a commission structure based on the publisher's success.
Tech-Savvy Ecosystem: We use the latest tools (Gemini Pro, Supermetrics, Zoho Pro…) to keep operations seamless. No red tape, just results.
Close-Knit Team: Be part of a united team where collaboration and mutual support drive our collective success

Ready to take the wheel? Apply now and help us build the future of African digital media.

About the company

Yassir provides a multi-service platform that offers ride-hailing, last-mile delivery, and digital financial services across the Maghreb region and beyond. Users access these services through a single app that coordinates logistics for transportation and deliveries while providing tools to pay, save, and borrow money digitally. Unlike competitors that focus on a single service, Yassir integrates transportation and finance into one marketplace to build a comprehensive digital economy. The company's goal is to create a marketplace that serves daily needs and promotes financial inclusion while incorporating social values.

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$180.3M

Headquarters

Algiers, Algeria

Founded

2016

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Simplify's Take

What believers are saying

March 2026 Yassir Market launches add physical distribution and higher-frequency grocery demand.
Kawarizmi unlocks retail-media revenue from first-party data across open web and CTV.
Senegal's September 2025 ruling preserved operations, keeping a live growth market open.

What critics are saying

Yassir France entered liquidation in January 2026, exposing weak European expansion discipline.
Retail and ad-tech integrations from March 2026 can distract management from core ride-hailing execution.
A prolonged subsidy war with Yango, Heetch, and in-country regulators can crush unit economics.

What makes Yassir unique

Yassir owns rides, delivery, payments, retail, and ad-tech across North Africa.
March 2026 Uno and Kawarizmi acquisitions deepen data, logistics, and merchant monetization.
Its 45-city network and Yassir Cash create switching costs for consumers and merchants.

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Benefits

Stock Options
Remote Work Options
Paid Holidays
Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Condia

Mar 13th, 2026

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Yassir, the North African startup offering ride-hailing, food delivery and financial services since 2017, has acquired programmatic advertising agency Kawarizmi as it expands into media and advertising. The deal's terms were not disclosed. The acquisition marks a strategic shift for Yassir, which has built its business around on-demand daily services including Yassir Express for food and grocery delivery, and Yassir Cash for financial services. The move into media and advertising represents the company's latest diversification effort beyond its core app-based offerings.

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Mar 13th, 2026

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Algerian startup Yassir has acquired Uno stores from the Cevital Group, rebranding them as "Yassir Market". The company plans to open its flagship store at Bab Ezzouar shopping centre in Algiers within days. The acquisition follows Jumia's exit from the grocery and retail sector in North Africa. Yassir aims to integrate digital expertise with physical retail presence through a network of stores offering a hybrid shopping experience, including groceries, luxury goods, cosmetics and fast food outlets. Transactions will be processed through Yassir Cash, supported by over 5,000 agents, whilst customers can earn points through the "Yassir +" programme. The company is also developing a B2B logistics layer for wholesale deliveries to institutional clients including embassies and major corporations. Founded by Stanford PhD and former Silicon Valley engineer Nour Eddine Taibi, Yassir operates across six countries and 50 cities, serving over 10 million users.

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Yassir, an African super app platform that offers on-demand services such as ride-hailing, food and grocery delivery, and payments, has raised $150 million in Series B funding, five times what it raised in its previous priced round last November. The investment was led by BOND, the growth-stage firm that Mary Meeker spun out of Kleiner Perkins in 2018. Other investors in the growth round include DN Capital, Dorsal Capital, Quiet Capital, Stanford Alumni Ventures, and Y Combinator via its Continuity Fund, among other strategic investors

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Yassir

Junior Publisher Development Manager

About the job