T

The Goodyear Tire & Rubber Company

Global tire manufacturer and distributor

Senior Director Marketing

Full-Time
No salary listed
Expert
Bachelor's
Akron, OH, USA
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • A degree in Business, Marketing, Analytics, or a related field is preferred.
  • At least 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multifunctional, and geographically dispersed teams.
  • A proven track record of developing and executing regional or global marketing and analytics strategies.
  • Expertise in brand, digital, and consumer marketing supported by advanced analytics.
  • Strong strategic, analytical, and commercial judgment.
  • A proven ability to influence senior stakeholders and collaborate cross-functionally.
  • A deep understanding of data and insight generation, translating analytics into business actions.
  • The ability to communicate and lead effectively in multicultural, multimarket environments.
Responsibilities
  • Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region.
  • Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends.
  • Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital-first consumer experiences.
  • Oversee digital assets, social platforms and communities, and product website content across the region.
  • Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubs.
  • Partner with country teams to translate regional consumer and commercial strategies into local marketing plans and executions.
  • Drive volume, profitability, and market share growth through strategy, market insight, and advanced analytics.
  • Position consumer insights as a competitive advantage by enabling data-driven decisions that enhance the consumer experience.
  • Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics.
  • Translate global brand strategy into effective regional and local executions.
  • Ensure integrated marketing delivery aligned with product and regional plans.
  • Provide Americas input into Global Marketing strategy.
  • Lead segmentation, targeting, and consumer trend analysis.
  • Oversee propensity modeling and first-party research.
  • Deliver actionable insights to drive growth and satisfaction.
  • Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve return on investment.
  • Analyze commercial, product, pricing, and network performance.
  • Deliver competitive and strategic insights to support decision-making.
Desired Qualifications
  • Experience across brand marketing, media, digital, analytics, or insights is strongly preferred.

About the company

T

The Goodyear Tire & Rubber Company

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Goodyear Tire & Rubber Company manufactures and distributes tires for cars, trucks, and airplanes, operating globally with a strong focus in North America and Europe. Its products include consumer tires, industrial tires, and related services, and are built to meet various vehicle needs through different tire compounds, tread designs, and sizes. The company differentiates itself through its scale, global footprint, and a focused transformation plan called Goodyear Forward, which aims to optimize the portfolio, improve competitive position, streamline operations, reduce debt, and expand margins. It is also strengthening its brand portfolio and increasing market coverage in Europe, with added emphasis on the consumer tire segment to better serve evolving customer requirements. The goal is to deliver reliable mobility solutions for customers, grow its market presence, and achieve sustainable margin expansion through operational and financial optimization.

Company Size

10,001+

Company Stage

IPO

Headquarters

Akron, Ohio

Founded

1898

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Simplify's Take

What believers are saying

  • August 6, 2026 earnings showed positive operating cash flow and $722 million less net debt.
  • EU antidumping duties up to 45.3% on Chinese PCR tires support European margins.
  • September 22, 2026 Round Rock expansion strengthens recurring service revenue and brand visibility.

What critics are saying

  • Goodyear will close Fayetteville in 2027, taking $200 million cash costs and layoffs.
  • Niagara Falls and Bayport closures eliminate 85 jobs and exit chemical operations by 2027.
  • A 2027 liquidity squeeze forces asset sales or a dilutive recapitalization if cash burn persists.

What makes The Goodyear Tire & Rubber Company unique

  • Goodyear Forward targets premium 18-inch+ tires and more than $1.5 billion savings.
  • Its 63,000 employees span 48 facilities across 19 countries, with two innovation centers.
  • Goodyear Auto Service openings deepen branded retail control over pricing and customer relationships.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Paid Vacation

Paid Holidays

Short Term and Long-Term Disability Insurance

Flexible Work Hours

Company News

PR Newswire
Oct 9th, 2026
Joe Hinrichs elected Goodyear's board chairman.

Joe Hinrichs elected Goodyear's board chairman. Oct 09, 2026, 16:15 ET AKRON, Ohio, Oct. 9, 2026 /PRNewswire/ -The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced the election of Joe Hinrichs as chairman of its Board of Directors, effective Oct. 7, 2026. Hinrichs, who will also chair the board's Governance and Executive Committees, was elected to the company's board in 2023. He succeeds LauretteKoellner, who will retire in accordance with Goodyear's Corporate Governance Guidelines at the company's 2027 annual meeting. Hinrichs most recently served as president and chief executive officer of CSX Corporation. Prior to joining CSX, he held numerous leadership roles at Ford Motor Company, including president of the Global Automotive Business, executive vice president and president of Global Operations, executive vice president and president of the Americas, president of Asia Pacific and Africa, chairman and chief executive officer of Ford China, and president and chief executive officer of Ford Canada. Hinrichs holds a bachelor's degree in electrical engineering from the University of Dayton and an MBA from Harvard Business School. Koellner, who previously held several leadership roles at The Boeing Company, was elected to the company's Board of Directors in 2015, becoming independent Lead Director in 2019 and non-executive chairman of the Board in 2024. "I would like to recognize and thank Laurette for her leadership, dedication and unwavering commitment to Goodyear. On behalf of the Board, we are grateful for her many contributions throughout her more than a decade of service," said Hinrichs. "I look forward to working alongside my fellow board members and the leadership team as we continue to innovate, strengthen our competitive position, create long-term value for our shareholders and build a stronger Goodyear." About The Goodyear Tire & Rubber Company Goodyear is one of the world's largest tire companies. It employs about 60,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate. SOURCE The Goodyear Tire & Rubber Company

Modern Tire Dealer
Oct 9th, 2026
Editorial: global or local?

Editorial: global or local? The tire industry is global, but most of Modern Tire Dealer tend to think of it in regional terms. Oct. 9, 2026 The tire industry is global, but most of Modern Tire Dealer tend to think of it in regional terms - North America, Asia-Pacific, Latin America, Europe and so on. While it's true that many global tire manufacturers give their regions a considerable amount of latitude, at many companies, strategic direction, product development and other important functions tend to emanate from the home office. A recent whirlwind tour - three cities in three days - of Hankook Tire & Technology Co. Ltd.'s Technoplex headquarters, Technodome research and development hub and Technoplex proving grounds, all located in South Korea, reminded me of that. I discovered that what Hankook does in South Korea doesn't always stay in South Korea - by design. You can probably say the same for Clermont-Ferrand, France (home of Michelin Group); Hanover, Germany (worldwide headquarters of Continental AG); Tokyo, Japan (where Bridgestone Corp. and Yokohama Rubber Co. Ltd. are located); Akron, Ohio (hometown of Goodyear Tire & Rubber Co.) and places where other global players are domiciled. At the same time, many manufacturers have embraced a "local for local" strategy - also for good reasons. Bridgestone Americas Inc. operates plants in Aiken, S.C.; Warren County, Tenn.; Bloomington, Ill.; Des Moines, Iowa; and two others in the U.S., plus one plant in Canada and two plants in Mexico (Monterrey and Cuernavaca). The company also produces racing tires at a facility in Akron. Continental Tire the Americas LLC has three plants in the U.S.: one in Mount Vernon, Ill.; one in Sumter, S.C.; and one in Clinton, Miss. Giti Tire (USA) Ltd.'s U.S. plant is in Richburg, S.C. Goodyear has seven plants in the U.S. - Danville, Va.; Fayetteville, N.C., which is scheduled to close next year; Findlay, Ohio; Lawton, Okla.; Texarkana, Ark.; Tupelo, Miss.; and Topeka, Kan. (Like Bridgestone, Goodyear also builds racing tires in Akron.) In addition, Goodyear has two plants in Canada and another in Mexico. Hankook Tire America Corp.'s U.S. plant is in Clarksville, Tenn. Kumho Tire U.S.A. Inc.'s U.S. plant is in Macon, Ga. Michelin North America Inc.'s U.S. plants can be found in Dothan, Ala.; Fort Wayne, Indiana; Greenville, S.C.; Lexington, S.C.; Piedmont, S.C.; Sparanburg, S.C.; Starr, S.C.; and Tuscaloosa, Ala. The company also operates three plants in Canada and a plant in Mexico. Nokian Tyres has a plant in Dayton, Tenn. Pirelli Tire North America Inc. has a plant in Rome, Ga., and another in Guanajuato, Mexico. Sailun Tire USA also owns and operates a plant in Mexico while Specialty Tires of America Inc. makes products in Indiana, Pa., and Unicoi, Tenn. Titan International Inc. has four U.S. plants - one in Bryan, Ohio; one in Des Moines, Iowa; one in Clinton, Tenn.; and another in Freeport, Ill. Toyo Tire U.S.A. Corp. has a plant in White, Ga. Yokohama Tire Corp. has a plant in West Point, Miss. Another division of Yokohama Rubber Co. Ltd., Yokohama TWS, builds tires in Charles City, Iowa. JK Tyre & Industries, Grupo Corso and Corporacion de Occidente SA de CV operate plants in Mexico. (JK Tyre & Industries has two. The others each have one.) Together, all of these plants have the capacity to manufacture slightly more than 929,000 tires per day, according to MTD research. That's an astounding number of tires. (I would encourage you to grab a copy of MTD's 2026 Facts Issue, published this past January, if you want to see precise production capacity amounts for each company.) More plants are in the works. Yokohama and ZC Rubber are at various stages of plant construction in Mexico. Nexen Tire America plans to put up a plant in the U.S. at some point. Other plants have shut down. Michelin stopped making tires at its Ardmore, Okla., plant last year. (The company still uses the factory as a rubber mixing facility.) Bridgestone closed its plant in LaVergne, Tenn., last year. Yokohama TWS closed its plant in Spartanburg, S.C., also in 2025. Yokohama, too, closed its Salem, Va., plant in 2025. Titan has announced the closing of its plant in Jackson, Tenn. "Local for local" will remain an important strategy, just as global tiremakers will continue to develop products, technologies and business direction that will radiate to regions in other parts of the world. Both of these strategies are a must in today's hyper-connected industry. Question? Comments? Email me at [email protected] Editor. Mike Manges is Modern Tire Dealer's editor. A 29-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the Jesse H. Neal Award, the Pulitzer Prize of business-to-business media, in 2024 and 2026. A past Endeavor Business Media Editor of the Year, Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD's senior editor from 2000 to 2010. Watch the best in vehicle service & repair. Join over 167k other industry experts in subscribing

Tyre Trends
Oct 8th, 2026
Goodyear to exit chemical business with closure of last two US plants.

Goodyear to exit chemical business with closure of last two US plants. * By TT News * October 08, 2026 The Goodyear Tire & Rubber Company has approved a plan to close its last two chemical manufacturing plants in the United States, located in Niagara Falls, New York, and Bayport, Texas. This decision, made on 29 September 2026, signifies the company's complete withdrawal from the chemical sector as it seeks to streamline operations and concentrate solely on its core tyre products and services. The decommissioning process is set to begin immediately, with operations at the Niagara Falls facility potentially ceasing by 31 October 2026. The full shutdown is expected to be largely finished by the end of 2027. This move will result in roughly 85 job losses across both sites. Goodyear anticipates total pre-tax exit charges between USD 55 million and USD 75 million, yet projects an annual boost of USD 15 million to USD 20 million to its Americas segment operating income starting in 2027. This announcement follows the company's October 2025 sale of most of its polymer and chemical operations to a Gemspring Capital Management affiliate for USD 650 million. The Niagara Falls plant, operational since 1946, has also been under heavy regulatory scrutiny and investigative reporting concerning emissions of ortho-toluidine, a known carcinogen, which allegedly surpassed legal limits.

Tyre Trade News
Oct 5th, 2026
DriverReviews announces Winter Customer Choice Awards 2026/27.

DriverReviews announces Winter Customer Choice Awards 2026/27. DriverReviews, Europe's largest verified tyre review platform, has announced the winners of its Winter Customer Choice Awards 2026/27. Bridgestone Blizzak 6 takes the award for Best Winter Tyres, while Michelin Alpin 7 wins Best Winter SUV Tyres. The awards are based on verified driver ratings collected during the last 12 months across passenger car and SUV winter tyre categories. Michelin Alpin 7 also receives Highly Recommended in the passenger car category, alongside recognition for Goodyear UltraGrip Performance 3. Continental WinterContact TS 870 P and Hankook i*cept evo3 X are recognised in the SUV category. The awards put the voice of the customer at the heart of winter tyre choice, recognising products through everyday driving experience and helping motorists make an informed decision ahead of the colder months. DriverReviews is certified to ISO 20488 and AFNOR NF522, providing independent assurance around its review collection, moderation and publication processes. Winter Customer Choice Awards 2026/27 results Best Winter Tyres Winner: Bridgestone Blizzak 6 Highly Recommended: Michelin Alpin 7 Commended: Goodyear UltraGrip Performance 3 Best Winter SUV Tyres Winner: Michelin Alpin 7 Highly Recommended: Continental WinterContact TS 870 P Commended: Hankook i*cept evo3 X Adam Butcher, Director of Growth at DriverReviews, commented: "The voice of the customer carries real weight when choosing tyres. At DriverReviews, we turn verified feedback into relevant insight, helping motorists make an informed choice with greater confidence. Our Winter Customer Choice Awards 2026/27 showcase the tyre brands and products that have earned strong ratings from verified drivers over the last 12 months, across both passenger car and SUV categories. For the recognised brands, these awards represent an endorsement from their customers." 5 hours ago

European Rubber Journal
Oct 5th, 2026
Goodyear to close US chemicals plants.

Goodyear to close US chemicals plants. 5 Oct 2026 Rationalisation plan expected to be completed by end of 2027 with $55m-$75m impact Akron, Ohio - Goodyear Tire & Rubber has announced plans to close its chemical manufacturing facilities in Niagara Falls, New York and Bayport, Texas, impacting approximately 85 jobs. In a 1 Oct SEC filing, the US tire maker said it expected to substantially complete the rationalisation plan by the end of 2027 and estimates the total pre-tax charges associated with this action to be between $55 million and $75 million (€49 - €66 million). Of that amount, Goodyear said, $30 million is expected to be cash charges primarily for plant decommissioning and associate-related and other exit costs. The remaining costs are expected to be non-cash charges primarily for accelerated depreciation and other asset-related charges. The tire maker expects the actions to improve its Americas segment operating income by $15 million to $20 million annually beginning in 2027. Goodyear completed the final round of its Goodyear Forward divestment plans with the sale of its 'chemical business' to an affiliate of private equity firm Gemspring Capital Management in October 2025. (ERJ report) The business was sold for a purchase price of $650 million and included Goodyear's chemical facilities in Houston and Beaumont, Texas, and a related research office in Akron, Ohio. At the time Goodyear said it was retaining its facilities in Niagara Falls, and Bayport, and its rights to the products produced at these facilities. According to Goodyear's website, the Bayport facility produces antioxidant hydroquinone, meta and para DIPB, acetone and antioxidants. The Niagara Falls facility produces Polystay branded antioxidant, antiozonant and anti-flex cracking agents. Goodyear sold its OTR business to Yokohama Rubber (ERJ report) and its Dunlop brand to Sumitomo Rubber (ERJ report) last year as part of its 'transformation plan'. * Every issue of European Rubber Journal (6 issues) including Special Reports & Maps. * Unlimited access to ERJ articles online * Daily email newsletter - the latest news direct to your inbox * Access to the ERJ online archive