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MyFitnessPal

Calorie tracking and fitness platform

Senior Client Partner, Advertising - Finance, Insurance & Travel - Advertising, Finance, Insurance & Travel

Account ManagementPosted on Nov 11
Full-timeRemote in USA

About the Job

Requirements

  • Eight or more years of experience in digital advertising, media sales, or client management, preferably at a publisher, ad tech company, or agency.
  • A proven track record of exceeding revenue targets and building deep client relationships.
  • Experience selling to or working with advertisers in Finance, Insurance, and/or Travel, with an existing network of brand and agency contacts in at least one category and the ability to build strategic relationships.
  • Strong understanding of digital advertising products, including programmatic, social, display, video, and native formats.
  • Strong communication, presentation, and interpersonal skills, including comfort presenting to senior marketing leadership.
  • An analytical mindset and experience using tools such as Google Analytics, Excel, and advertising platforms.
  • Ability to thrive in a fast-paced, cross-functional environment.

Responsibilities

  • Own revenue and relationships for a portfolio of Finance, Insurance, and Travel advertisers, serving as the primary point of contact for client marketing leaders.
  • Build and execute vertical-specific account plans and pipelines that drive revenue, client satisfaction, and long-term retention, including annual planning around category seasonality.
  • Consult with clients on advertising strategies, positioning MyFitnessPal’s audiences, premium ad formats, and first-party context for category objectives from awareness through consideration and conversion.
  • Develop category points of view and pitch narratives for each vertical, including audience insights, case studies, and proof points, in partnership with Marketing and Insights.
  • Navigate creative, legal, and compliance considerations specific to regulated categories in partnership with Ad Ops and Legal.
  • Collaborate with Ad Ops, Rev Ops, and Product to ensure campaign execution and relay vertical-specific client feedback to inform product and format roadmaps.
  • Use data-driven insights to evaluate campaign performance against client key performance indicators, optimize strategies, and communicate results through reporting and business reviews.
  • Identify upselling and cross-selling opportunities within existing accounts and expand into new advertisers; partner with the Agency Partner team on shared accounts and agency-led opportunities.
  • Lead contract negotiations and manage deal structures, including direct insertion orders and private marketplace/programmatic deals.
  • Stay informed about trends, competitors, and emerging technologies in advertising and in the Finance, Insurance, and Travel industries.

Desired Qualifications

  • Experience working with Fortune 500 clients or large-scale advertising campaigns in regulated categories.
  • Familiarity with marketing performance metrics and attribution models, such as brand lift, conversion, and incrementality measurement.
  • Understanding of compliance and creative review requirements for financial services and insurance advertising.

About the Company

MyFitnessPal

Calorie tracking and fitness platform

MyFitnessPal is a digital health and fitness platform that helps people reach weight loss and wellness goals. It centers on a mobile app and website where users log their food intake, track physical activity, and receive personalized guidance, supported by a library of nutrition and fitness content. The product works on a freemium model: the basic features are free, while a premium subscription unlocks advanced nutrition tracking, custom reports, and exclusive content. Revenue also comes from advertising partnerships that reach health-minded brands. Compared with competitors, MyFitnessPal combines a wide range of tools (calorie counting, activity tracking, meal plans) with extensive educational content and a broad audience, funded by subscriptions and ads. The goal is to help a diverse group—from beginners to athletes—improve eating habits, increase activity, and improve overall health.

Company size
201-500
Company stage
Acquired
Total funding
$18M
Headquarters
San Francisco, CA
Founded
2005

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