Events Manager - Event Technology and Registration

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team:

We build impactful experiences that drive awareness of Stripe, educate users and prospects on Stripe solutions, foster community, and deliver high quality leads to our sales team.

What you’ll do:

This role is responsible for leading the event registration strategy for the Corporate Events team, developing streamlined processes and tailored experiences for diverse attendee types. You will collaborate with cross-functional teams to ensure efficient execution of registration from planning through post-event analysis while maintaining compliance and aligning strategies across global markets. By analyzing data and preparing insights, you will inform decisions that maximize attendance and enhance the overall attendee experience. Additionally, you will manage the development of the event mobile app, ensuring it integrates seamlessly with the registration process and enhances attendee engagement. You will also contribute to compelling promotional materials and ensure communication consistency across all registration touchpoints. Reporting to the Stripe Sessions event lead, this position requires you to work autonomously and present well-prepared recommendations.

Responsibilities: 

Strategy and concept development:

• Lead event registration for all events the Corporate Events team works on, including pricing models, simple and elegant attendee flows, and promotional tactics to maximize attendance and revenue where applicable. 
• Design and document distinct registration experiences tailored to different attendee types, outlining flows, content requirements, email communications, calendar invites, nurture campaigns, and post-event follow-ups.
• Establish and document registration policies for each event based on historical data and event goals.
• Work with Demand Generation, Marketing Operations, and Product Marketing teams to analyze large data sets, identifying trends and insights to guide future event strategies.
• Collaborate with the Web Presence and Platform team to define the annual events web roadmap, assess available design and engineering resources, break down web projects into phases as needed, and create timelines that prioritize key deliverables.
• Collaborate with Copywriting and the Event lead to craft landing page copy for all promotional pages, ensuring that event themes, value propositions, and key information are prominently highlighted.
• Understand the Stripe writing style guide to craft clear communications for all transactional registration journeys. Collaborate with the Copywriting and Demand Generation teams to support additional messaging and reviews for event marketing emails.
• Understand the internal and vendor systems involved in the registration process to facilitate seamless data movement between each and support registration workflows.
• Collaborate with the Legal team to maintain compliance in registration forms, regularly reviewing and updating practices as regulations evolve.
• Collaborate with the Web Funnel teams to ensure registration form fields are consistent with the contact sales form and Salesforce data.
• Collaborate with security teams to adhere to established procedures for screening event registrants, and establish communication protocols to be utilized as needed.
• Define and implement a registration strategy for the event mobile app, ensuring a user-friendly interface and seamless integration with the overall registration process.
• Analyze user engagement and feedback from the mobile app to identify opportunities for improvement and incorporate insights into future app development and event strategies.

Planning and execution:

• Collaborate with cross-functional teams to define clear roles and responsibilities, ensuring efficient coordination.
• Work with global teams to align registration strategies and ensure effective execution across diverse markets and regions.
• Oversee the entire registration project lifecycle for all events within the Corporate Events team, ensuring seamless execution from the planning phase to onsite management and post-event analysis.
• Ensure consistency across all registration materials, including forms, email communications, and event websites, in alignment with brand guidelines to create a cohesive attendee experience.
• Prepare and distribute weekly registration reports to executives and leadership, offering insights on progress toward goals, attendance trends, and recommendations for improvement.
• Facilitate weekly planning meetings with internal and external teams to ensure alignment and effective collaboration.
• Contribute to the quality control process for promotional landing pages and registration forms, ensuring they launch on time and meet Stripe’s quality standards.
• Conduct quality control and audits on registration data to identify discrepancies and maintain accurate records for reporting and analysis.
• Prepare onsite registration and check-in processes, contingency plans, and escalation procedures, ensuring their execution as planned during the event.
• Collaborate with the Event Lead and Brand team to develop a comprehensive strategy for attendee badging, ensuring that all attendee types are effectively considered and included in the plan.
• Take ownership of onsite attendee scanning plans and data upload initiatives, while closely collaborating with the Demand Generation team to develop an effective attendee follow-up plan.
• Serve as the primary point of contact for onsite registration escalations, collaborating with agency partners and security to ensure that pre-event attendee screening protocols are maintained throughout the onsite experience.
• Coordinate with cross-functional teams to align the mobile app experience with overall event branding, messaging, and promotional strategies, creating a cohesive and engaging attendee journey.
• Oversee the development and execution of the event mobile app, ensuring that it is functional, user-friendly, and compatible with all event-related activities.
• Facilitate mobile app testing and quality control processes to ensure a smooth launch and operation, addressing any technical issues before and during the event.
• Travel required to support onsite execution.

Preferred qualifications:

• Experience using Slack, Salesforce, Marketo, Google drive, Figma, and Asana.  

• Experience working in international environments with an understanding of regional differences that may impact registration strategies.
• Familiarity with digital marketing principles and tools, including SEO, email marketing, and social media promotion, to boost event visibility and engagement.

Minimum requirements:

• 6+ years of experience in event registration management for both paid external and internal events.
• Proficiency with event registration software and technical tools, leveraging technology to streamline processes and enhance attendee experiences.
• Exceptional analytical skills, capable of interpreting data to provide actionable insights.
• Strong project management expertise with a proven track record of managing multiple concurrent projects.
• Excellent interpersonal skills for building relationships across departments and with external partners.
• Detail-oriented and organized, committed to maintaining quality and consistency.
• Demonstrated leadership abilities and adaptability to navigate changing environments while prioritizing effectively.
• Collaborative and creative mindset, thriving in dynamic, fast-paced work environments.
• Proficient in influencing, problem-solving, and consensus-building with experience in managing complex projects.
• Superior written and verbal communication skills.
• Skilled in developing scalable processes and automation.
• Proven ability to manage multiple competing priorities and handle unforeseen challenges with quick solutions in high-pressure situations.