About the Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary

We are seeking a detail-oriented VAT Specialist with hands-on experience in EU and UK VAT compliance to join our finance team in Ahmedabad.

Responsibilities

VAT Preparation & Return Filing

Prepare EU and UK VAT returns on a periodic basis (monthly/quarterly as applicable per jurisdiction).

File VAT returns with external consultant or relevant tax authorities across EU/UK region, ensuring timely and accurate submissions.

Maintain a filing calendar and track submission deadlines to avoid penalties and interest.

Support OSS/IOSS and non-Union scheme registrations and filings where applicable.

VAT Reconciliation

Perform monthly VAT reconciliations between Oracle Net Suite/SAP S/4HANA general ledger balances and VAT return figures.

Reconcile input and output VAT, identify discrepancies, and resolve variances in coordination with the accounts team.

Prepare reconciliation working papers and supporting documentation for review and audit trails.

VAT Compliance & Advisory Support

Apply up-to-date knowledge of EU/UK VAT law, rules, and regulations to ensure compliance across all jurisdictions.

Support the application of correct VAT treatment to transactions (place of supply, reverse charge, intra-community supplies, exports, B2B/B2C rules).

VAT Audit & Assessment

Handle VAT audits and assessments initiated by EU/UK tax authorities; prepare responses, documentation, and supporting evidence.

Coordinate with internal stakeholders and external advisors to resolve audit queries and disputes.

Manage correspondence with tax authorities regarding assessments, refunds, and reassessments.

Systems & Process

Work extensively with Oracle Net Suite/SAP S/4HANA to extract, validate, and report VAT-relevant data.

Use Microsoft Excel (advanced) for data analysis and reconciliations

Identify process improvement opportunities to streamline VAT compliance workflows.

Communication & Stakeholder Management

Communicate effectively with EU/UK-based teams, tax advisors, and finance counterparts.

Clearly explain VAT positions, queries, and requirements to non-tax stakeholders.

Maintain professional correspondence with external tax authorities and consultants.

Requirements

Bachelor's degree in Commerce, Accounting, Finance, or a related field. CA/ACCA/CPA (qualified or partially qualified) or an equivalent tax qualification is preferred.
Experience: 2–5 years of relevant experience in EU/UK VAT preparation, reconciliation, and return filing.
Technical Knowledge: Strong working knowledge of EU and UK VAT law, rules, and compliance procedures across multiple jurisdictions.
ERP/Tax software Experience: Hands-on experience with Oracle Net Suite/SAP S/4HANA/Avalara , including VAT-related data extraction and GL reconciliation.
Excel Skills: Advanced proficiency in Microsoft Excel — including pivot tables, lookups, formulas, and data reconciliation techniques.
Communication: Excellent written and verbal communication skills; ability to interact professionally with international stakeholders and tax authorities.
Attention to Detail: High accuracy in numerical work and documentation.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

About the company

e.l.f. Beauty provides affordable makeup, skincare, and beauty products for a mass-market audience. Its products include eye, lip, and face makeup as well as cleansers, moisturizers, and masks, many of which are vegan and cruelty-free. The company reduces marketing and packaging costs to keep prices low and sells through elfcosmetics.com as well as retailers like Target, Walmart, and Ulta Beauty. Its goal is to offer on-trend, high-quality beauty products at accessible prices while maintaining vegan and cruelty-free standards.

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2004

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Simplify's Take

What believers are saying

September 2026 Soft Glam drove one elfcosmetics.com foundation every eight minutes.
August 2026 pickle balm sold out in eight minutes, bringing 77% new buyers.
rhode outperformed earnout thresholds, triggering a $57.6 million fair-value gain in May 2026.

What critics are saying

April 2026 securities-fraud class action alleges inflated demand and inventory reporting, still active.
May 2026 guidance of $1.84 billion to $1.87 billion signaled slowing demand.
China sourcing, retail concentration, and rhode integration create a franchise-breaking supply or execution shock.

What makes Elf Beauty unique

e.l.f. paired mass pricing with rhode and Naturium, spanning value through prestige.
September 2026 Brazil Sephora launch made e.l.f. the first mass color brand.
e.l.f. Made turns marketing into culture, from Mirror Mix to Roblox and Genius.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Performance Bonus
Unlimited Paid Time Off
Paid Holidays
Hybrid Work Options
Company Equity

Company News

RetailNews Asia

Oct 15th, 2026

AI concept for Hunter boots with Rhode lip gloss holder sparks demand.

AI concept for Hunter boots with Rhode lip gloss holder sparks demand. When AI studio Clauré Studio shared a concept of Hunter boots featuring a holder for Rhode lip gloss this week, consumer inquiries revealed immediate interest in buying the fictional item. Retail brand strategist Bethany Paris Ramsay and Triptk strategy director Frankie Margotta noted that while AI mockups show what shoppers want, social media buzz is no guarantee of sales and can create expectations real manufacturing struggles to meet. The trend mirrors past viral beauty experiments, such as Colourpop Cosmetics teasing a pickle-flavored lip balm in 2025 before rivals released real versions in 2026, proving that digital interest can occasionally highlight commercial opportunities. Separating social signals from factory orders. Online traction offers brands an unprompted window into shopper tastes, yet social media metrics do not reflect commercial demand. Liking an image costs nothing, whereas tooling a factory line requires significant capital commitments and minimum order volumes. A flood of comments asking where to buy an item indicates brand affinity, but it does not guarantee customer follow-through at checkout. Retailers that mistake digital commentary for verified intent risk overproducing niche merchandise that fails on store shelves. Physical manufacturing imposes hard limits that synthetic imaging tools bypass. Generative models routinely display smooth material joins, impossible structural tolerances or incompatible chemical formulations that real factories cannot replicate at scale. The cost of falling short on physical execution. When physical products fail to match elaborate digital fantasies, customer sentiment quickly turns negative. Disappointment emerged when the official Swatch and Audemars Piguet Royal Pop collaboration debuted, with consumers comparing the final retail models unfavorably against synthetic renders circulating online. Such misalignments erode brand credibility. Shoppers who discover an appealing product image is entirely fictional may disengage from future marketing campaigns altogether. "Generative AI can visualise almost anything, including products that can't actually be manufactured as represented," Margotta warned. Clear communication policies are becoming necessary for commercial teams. Brands that comment on or lean into viral fan renders must evaluate whether an engineering path exists before teasing a commercial drop. Turning novelty into commercial releases. Translating viral concepts into verified physical runs has precedent in the cosmetics and personal care sector. Makeup label Colourpop Cosmetics ran an April Fools' Day campaign in 2025 teasing a dill pickle lip balm, which gathered enough sustained interest to push rival brands ELF Cosmetics and Burt's Bees into launching real limited-edition versions in 2026. Rhode previously demonstrated the commercial power of functional novelty when it built a dedicated lip gloss slot into its branded mobile phone cases. The design generated substantial sales by turning everyday personal accessories into wearable cosmetic carriers. Merchandisers evaluating synthetic concepts must isolate the exact element driving online interest. Commercial value often rests on a specific colorway, an unexpected utility feature or the sheer novelty of combining two distinct product categories. Prototyping takes priority over digital renderings. As synthetic design tools become ubiquitous, rendering speed no longer provides a competitive edge for retail design studios. Basic image generation is now accessible to individual social media accounts and competing merchant brands alike. Market advantage will shift back to rapid prototyping, physical testing and nimble supply chains capable of delivering small test batches. Brands that can contract manufacturers quickly and deliver compliant physical goods will capture value that render creators leave on screen. Retail operators and sourcing teams are now tracking whether third-quarter concept spikes convert into commercial holiday licensing deals before fiscal 2027 budgets close. Questions & answers. Q. What is the main challenge brands face when viral AI concepts generate interest? A. The main challenge is that social media buzz does not guarantee sales, and physical manufacturing struggles to meet expectations set by elaborate digital fantasies. Tooling factory lines requires significant capital and minimum order volumes, unlike liking an image. Q. How did Colourpop Cosmetics' pickle-flavored lip balm concept show commercial potential? Q. What was the issue with the Swatch and Audemars Piguet Royal Pop collaboration? Q. What strategy is now becoming crucial for brands to capture value from viral concepts? Reader pulse Is this a viable commercial strategy? 22,603 votes so far

Renascence

Oct 13th, 2026

E.l.f. Cosmetics launches virtual styling experience on ZEPETO.

E.l.f. Cosmetics launches virtual styling experience on ZEPETO. E.l.f. Cosmetics has partnered with avatar platform ZEPETO to let users style its makeup range on their digital avatars, marking the brand's first virtual styling experience. What happened. E.l.f. Cosmetics has partnered with ZEPETO, the avatar-based social and virtual-world platform, to launch what the brand describes as its first virtual styling experience. The collaboration brings e.l.f.'s makeup range into ZEPETO's digital environment, allowing users to style and experiment with the brand's products on their avatars. Details of the rollout remain limited, but the move positions e.l.f. among a growing number of beauty brands extending their product experience beyond physical and e-commerce retail into avatar-based social platforms, where younger, digitally native consumers increasingly spend time and form brand associations. Why it matters. For beauty and other consumer brands, virtual styling tools signal a shift in where product discovery and experimentation now happen. Letting consumers try looks on an avatar rather than only via in-store testers or augmented-reality try-on apps on their own face extends the brand's reach into social, identity-driven spaces where self-expression - not just purchase intent - is the primary motivation. This also reflects a broader direction in digital transformation for consumer brands: treating avatar platforms and virtual worlds as legitimate, if still early-stage, channels for engagement, not just marketing gimmicks. The success of such initiatives will hinge less on the novelty of "being in the metaverse" and more on whether the virtual experience genuinely informs real-world purchase decisions or builds lasting brand affinity. The renascence take. Virtual try-on and avatar styling are often framed as innovation theatre, but the real test is behavioral: does the experience change how a customer feels about the brand once they close the app? Most coverage of brand-metaverse tie-ups focuses on the novelty, but the service-design question is whether the virtual interaction reduces friction or risk in a real purchase decision - letting someone "feel" a look before committing, rather than simply existing as a digital billboard. Brands that treat these platforms as genuine extensions of the customer journey, with a clear path back to product discovery or purchase, will outperform those using them purely for visibility. E.l.f. has built a reputation on fast-follow, culturally fluent marketing; the operators to watch will be those who can show this translates into measurable engagement or conversion, not just media coverage of the launch itself. This briefing was written by its Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage. Questions Renascence get on this topic. E.l.f. Cosmetics has partnered with avatar-based platform ZEPETO to launch its first virtual styling experience, letting users apply and experiment with e.l.f. makeup products on their digital avatars. More in Marketing Stay ahead of CX Get the signal, not the noise. The stories shaping customer experience - plus the Journal and Experience Loom - in your inbox.

MarketScreener

Oct 12th, 2026

E.l.f. Cosmetics launches its first virtual styling experience on ZEPETO: "Express your e.l.f."

E.l.f. Cosmetics launches its first virtual styling experience on ZEPETO: "Express your e.l.f." The immersive experience enables players to discover, create and express themselves with e.l.f.-designed avatar looks Published on 10/12/2026 at 12:02 am EDT Business Wire e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing its bold beauty approach to ZEPETO, an immersive, avatar-based social metaverse platform. Now available on ZEPETO, e.l.f. launched "Express your e.l.f." where players can discover the beauty trends shaping culture and turn them into complete virtual looks from head to toe. The collaboration extends e.l.f.'s commitment to meeting its community in unexpected places and making the best of beauty - and the joy of discovery around it - accessible to every eye, lip and face wherever they choose to game. Knowing ZEPETO players update their avatars 14+ times a week, e.l.f. jumped on the opportunity to help these players look and feel their best. With the no. 1 branded makeup game on Roblox (Glow Up!), the no. 1 beauty brand on Twitch, and now ZEPETO, e.l.f. continues to surprise and delight its community with destinations to explore beauty through play. ZEPETO sits at the intersection of culture, connecting with players all over the world. As reported by ZEPETO, they have: * More than 400 million registered accounts * 15-20 million monthly active players * Predominantly female community and approximately 70% Gen Z "As a different kind of company, e.l.f. does not see boundaries between where beauty lives and where culture happens. From Twitch to Roblox and now ZEPETO, we meet our community where they like to play and give them a platform to fuel discovery, empowerment and self-expression. Every immersive experience we build is an extension of the same vision that drives everything we do: disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility," said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Brands. As part of "Express your e.l.f.," ZEPETO players can now dress their avatars in e.l.f.-designed digital looks with makeup from e.l.f.'s Power Grip family and hairstyles, bags, jewelry and special effects items all inspired by Power Grip's colors and textures. Players can also show off their e.l.f. looks by snapping photos and videos against custom e.l.f. backgrounds and sharing them directly to the ZEPETO feed. Together, these features turn the traditional beauty counter into a social playground where experimentation, styling and community meet. "By seamlessly blending e.l.f. Cosmetics' iconic products with the year's most defining trends, ZEPETO is making it possible to reimagine makeup as a comprehensive head-to-toe virtual styling. We are thrilled to pioneer these full-looks designed by e.l.f., delivering a revolutionary brand experience that pushes the boundaries of virtual self-expression," said Annette Lee, Head of Business Development, ZEPETO. "Express your e.l.f." is now available on ZEPETO. Enter the experience here. About e.l.f. Brands e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands' superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified(TM) facilities. Learn more at www.elfcosmetics.com. About ZEPETO ZEPETO is an immersive avatar-based social universe where users create digital identities, explore virtual worlds and connect through shared experiences. With more than 400 million registered accounts and 15-20 million monthly active users, ZEPETO's global community is predominantly female and approximately 70% Gen Z. The platform gives creators, communities and brands tools to build, style and socialize in a constantly evolving virtual world. Learn more at zepeto.me. View source version on businesswire.com: https://www.businesswire.com/news/home/20261011222519/en/ (C) Business Wire - 2026

Durbin Rock

Oct 9th, 2026

ELF Squeeze Me Lip Balm Favor Flashback Collection.

ELF Squeeze Me Lip Balm Favor Flashback Collection. ELF has launched a brand new collection of flavors of their squeezy lip balms. The ELF Squeeze Me Lip Balm Favor Flashback Collection includes five delicious flavors, which are all inspired by iconic retro foods and drinks. Keep on reading to find out more... The classic Squeeze Me Lip Balms come in color coordinated squeezy plastic tubes, with the colors representing the flavor the lip balm. For this limited edition Flavor Flashback collection, each of the tubes have a super cute dangling gold charm from the top corner of the tube, with a charm to represent the flavor. Banana Candy has a little banana charm, Fruit Punch Pouch has a pineapple, Fruity O's has a cherry, Mall Pretzel has a diamond which is kinda random, and Milk Carton has a milk carton charm. All five flavors within the ELF Squeeze Me Lip Balm Favor Flashback Collection are limited edition, and hydrate your lips with a sheer tint of color; * Fruity O's: green * Milk Carton: white * Mall Pretzel: brown * Fruit Punch Pouch: red * Banana Candy: yellow For the formula of the Squeeze Me Lip Balms, they're lightweight lip balms that hydrate and nourish the lips, with nourishing ingredients like shea butter, hyaluronic acid and goji berry, and all five flavors are available now. *This post contains affiliate links. Images belong to respective brands. Edits made by Durbin Rock.

Financial Post

Oct 5th, 2026

e.l.f. Expands into fragrance and body care categories with launch of e.l.f. POP, debuting limited-edition holiday "spicy Bundt Nice" Collection inspired by Tromsø, Norway.

e.l.f. Expands into fragrance and body care categories with launch of e.l.f. POP, debuting limited-edition holiday "spicy Bundt Nice" Collection inspired by Tromsø, Norway. Business Wire Published Oct 05, 2026 e.l.f. POP transports e.l.f.'s community to sensorial destinations, starting with an arctic-inspired holiday launch OAKLAND, Calif. - e.l.f. Brands, including of e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), is making its move into fragrance and body care with the launch of e.l.f. POP, a new collection that transports consumers to sensorial destinations through signature scents. The category expansions debut with e.l.f. POP: Tromsø, a limited-edition holiday drop featuring "Spicy Bundt Nice" fragrance inspired by the wintery wonders of Norway. Story continues below This advertisement has not loaded yet, but your article continues below. e.l.f. Brands is making its move into fragrance and body care with the launch of e.l.f. POP, a new collection that transports consumers to sensorial destinations through signature scents. The comprehensive e.l.f. POP lineup, featuring additional destination scents, will be released in January 2027. Top Stories Interested in more newsletters? Browse here. Highlighting e.l.f. Brands' elasticity to meet the community where they are, the debut of e.l.f. POP exemplifies e.l.f.'s approach to listening, learning and leaning in. The e.l.f. POP name is an ode to e.l.f. Cosmetics' Jelly Pop, a limited-edition mini collection and one of the brand's first community-loved scents. e.l.f. continued to embrace community signals in the category with the limited-edition fragrance collab earlier this year with H&M. Fragrance is the fastest growing beauty category globally*, and 42% of fragrance wearers who look for scents to evoke mood or emotion when purchasing**. Meeting the holiday season with a hot drop fueled by wintertime favorites, Tromsø is the first stop on e.l.f. POP's globetrotting journey. Tromsø, Norway, where the winter sky ignites with the Northern lights, is in every sense a quintessential holiday destination. e.l.f. POP: Tromsø's fragrance "Spicy Bundt Nice" captures those sensorial vibes with notes of holiday spice cake, orange zest, cardamom, butter cream frosting, cedarwood and warm musk. The spicy gourmand limited-edition e.l.f. POP: Tromsø collection includes three SKUs, all priced accessibly: fragrance mist ($13), silky body cream ($13) and a travel-size kit ($12). e.l.f. partnered with two Norwegian artists to create a holistic, transporting experience across the Tromsø collection's packaging and supporting campaign. Illustrator Esra Røise anchors the collection's visuals across the product line. Pop artist SKAAR created the soundtrack for the launch assets. "e.l.f. POP is our next bold leap as we stretch into new playgrounds and categories. Fragrance is a unique form of self-expression; it is personal and customizable. Body care transforms an everyday necessity into a ritual of self-care and indulgence. Each intentionally selected destination in the e.l.f. POP collection is designed to transport you somewhere you want to be - to make you feel something personal and special," said Oshiya Savur, Chief Marketing Officer of e.l.f. Brands. "Our destinations are a connective throughline to our community, they guided our flight path to locations that inspired the collection. It is rooted in pride and place, the power of people, which we feel is the true essence of e.l.f. POP." Story continues below This advertisement has not loaded yet, but your article continues below. The e.l.f. POP: Tromsø collection launched on TikTok Shop US on October 4, 2026, during "Fall Deals for You Days," and is available on elfcosmetics.com, elfcosmetics.co.uk, TikTok Shop UK and TikTok Shop Germany starting today, October 5, 2026. The collection will also be available on Amazon (US/UK/DE/CA) on October 6, 2026. *Mintel: Fragrance Usage Consumer Study, 2025 **NIQ US Beauty & Personal Care Mid-Year Review, 2026 About e.l.f. Brands e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands' superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified(TM) facilities. Learn more at View source version on businesswire.com: Media Contact Jen Budres-Tani This advertisement has not loaded yet.

Elf Beauty

VAT Specialist - Tax, EU/UK VAT

About the job