L

Little Spoon

Direct-to-consumer organic baby and toddler meals

Graphic Designer

Full-Time
$80k - $90k+ Equity package
Senior
United States
Remote
Art, Graphics & AnimationGraphic Design

About the job

Requirements
  • At least 5 years of print and digital design experience, with a strong background in packaging, advertising, and developing brand identity.
  • Proficiency with Adobe Creative Suite and Figma.
  • Strong typography, color, and layout skills.
  • Strong mockup and prototyping skills, from concept through final print-ready files, renders, and in-situ mockups.
  • Experience in photo retouching and visual storytelling.
  • Experience designing packaging and knowledge of print mechanical files.
  • Ability to present creative work to stakeholders.
  • Actively leverage AI tools to enhance personalization, accelerate post-launch analysis, and identify efficiencies in how programs are built, executed, and optimized.
Responsibilities
  • Work closely with the Senior Art Director, Senior Designer, and Marketing team to conceptualize and execute engaging visuals across channels.
  • Create packaging for new launches and product line extensions, print and digital media, and visuals supporting brand campaigns.
  • Create packaging, advertisements, activation and event creative, paid and organic social content, and direct mail.
  • Maintain visual identity systems that ensure brand consistency across every touchpoint.
  • Partner with the in-house UX/UI team on digital projects when needed.
  • Work across digital and print projects.
  • Manage a junior designer.
Desired Qualifications
  • A strong portfolio showcasing impactful brand approach and knowledge of packaging design, advertising creative, and social-first design.
  • A strong creative point of view and willingness to push boundaries while maintaining brand integrity.
  • An instinct for deepening brand identity and creating consistent rules and structures for creatives to drive high-impact designs.
  • Experience with emerging food brands and a love for food.

About the company

L

Little Spoon

View
Website

Little Spoon creates and sells organic, clean-label foods for babies and young children through direct-to-consumer channels. Its product line covers multiple growth stages: Babyblends (transition to solids for infants), Biteables (early finger foods for toddlers), Plates (heat-and-eat meals for toddlers and kids), Lunchers (on-the-go meals), Smoothies (cold-pressed organic pouches), and Snacks (non-GMO, junk-free snacks). The products are designed to be easy for parents and appealing to kids, delivered directly via littlespoon.com. The company differentiates itself with a focus on organic, non-GMO ingredients and a comprehensive range that spans infancy to early childhood, paired with a direct-to-consumer model for convenient home delivery. Its goal is to provide healthier, convenient feeding options for children while simplifying meal planning for parents and growing its direct-to-consumer business.

Company Size

51-200

Company Stage

Series B

Total Funding

$73M

Headquarters

New York City, New York

Founded

2016

Get referred to Little Spoon

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • 2025 DTC revenue topped $150 million, proving strong consumer pull before retail expansion.
  • Target launched 23 SKUs in June 2026, with more than 40 planned by year-end.
  • September 2026 multivitamins and March 2026 formula open higher-margin cross-sell opportunities.

What critics are saying

  • A formula recall would devastate trust immediately and threaten the entire brand by 2026.
  • Target now matters more after June 2026 expansion; any retailer reset hurts volume fast.
  • Category sprawl strains focus: formula, snacks, meals, and vitamins all demand different operations.

What makes Little Spoon unique

  • Little Spoon built a public testing regime in 2024 and expanded it in 2025-2026.
  • March 17, 2026 formula launch extends the brand from first bites to newborn nutrition.
  • September 24, 2026 Superstar Multivitamins completes a broad feeding-platform portfolio across childhood stages.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

4%
Nosh
Sep 22nd, 2026
Little Spoon takes its 'feeding platform' beyond food with kids vitamins.

Little Spoon takes its 'feeding platform' beyond food with kids vitamins. Little Spoon is moving beyond food with the launch of its first daily multivitamin, the latest category expansion for the baby and kids nutrition company as it builds out an "end-to-end feeding platform." The Launch: Superstar Multivitamins are debuting today. Designed for kids ages two and older, the star-shaped gummies come in Peach and Mango flavors and contain 12 essential nutrients derived exclusively from organic, whole-food ingredients. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Nosh
Aug 6th, 2026
Inside Little Spoon's 'feeding platform' expansion.

Inside Little Spoon's 'feeding platform' expansion. Brands can take months or even years to launch new portfolio products. Little Spoon is launching 13 new offerings across 8 formats over the course of three months. The New York City-based kids' food brand is embracing its mission as an "end-to-end feeding platform" by launching eight new offerings from June through August, Little Spoon co-founder and CPO Angela Vranich told Nosh via email. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Simcast
May 5th, 2026
Little Spoon uses Power Moms Awards sponsorship to bolster brand among parenting influencers.

Little Spoon uses Power Moms Awards sponsorship to bolster brand among parenting influencers. Last updated: May 5, 2026 Little Spoon, a company focused on baby food and family wellness, is a key sponsor of the 2nd Annual Power Moms Awards, an event organized by Marie Claire and Moms First. This event celebrates 150 influential women from diverse professional backgrounds. The partnership underscores Little Spoon's commitment to supporting women and families, aligning with their brand values. * Little Spoon's sponsorship positions them alongside Marie Claire and Moms First in recognizing and uplifting accomplished women. * The Power Moms Awards specifically aim to acknowledge the contributions of women who have achieved significant success and impact within their respective fields. * This initiative reflects a broader cultural trend of celebrating female leadership and expertise across various sectors, from business and technology to arts and activism. * By participating as a sponsor, Little Spoon reinforces its brand message of empowering families and acknowledges the critical roles mothers play in both their households and professional lives. * The event serves as a platform for networking and inspiration among these leading women. * This collaboration highlights Little Spoon's engagement with influential figures and organizations dedicated to women's empowerment. * The awards ceremony is a significant event in acknowledging female achievement.

Mother
Mar 17th, 2026
Little Spoon Organic Whole Milk Infant Formula.

Little Spoon Organic Whole Milk Infant Formula. Little Spoon launches Organic Whole Milk Infant Formula. Mar 17, 2026 Little Spoon has long been the kind of kids' food brand parents feel good about bringing into their homes - ingredient-conscious, transparent, and designed with real family life in mind. (And, ahem, Mother Llc. has been known to chow down on those Fruit Rippers and Veggie Loops ourselves!) For the past eight years, the brand has been on a mission to make parents' lives easier and kids healthier, with a focus on safety and nutrition from first bites through the big kid years. Now, the brand is stepping into an entirely new (and deeply personal) category with the launch of its first-ever Organic Whole Milk Infant Formula. For Little Spoon, they say this isn't a pivot - it's a natural expansion of the mission they've stood by since day one: parents shouldn't have to choose between ease and quality. Most families end up using formula at some point, even if they didn't plan to, and Little Spoon believes that choice should come with clarity and confidence - not confusion or compromise. Little Spoon Organic Whole Milk Infant Formula is checking the box on a bevy of certifications and standards - including USDA Organic and EU Organic certifications, Clean Label Project Certified with the Purity Award, the First 1,000 Day Promise, Certified Pesticide Free, Non-GMO, and Kosher Dairy Certified. Plus, strict guidelines for microbiological and heavy metal testing. At the heart of the formula - which is manufactured in the U.S. - is organic, grass-fed whole milk sourced from New Zealand, chosen for its quality and integrity. Little Spoon says this is key, as New Zealand is recognized for its high standards in dairy farming, with cows that graze freely on pasture with rigorous organic regulations that prohibit synthetic pesticides and fertilizers. Using whole milk, they say, also means naturally occurring MFGM components and fewer added oils - an intentional choice to support both nutrition and digestibility. Nutritionally, Little Spoon says the formula is modeled after breast milk and is designed to be gentle on little tummies while providing complete nutrition for a baby's first year of life. With this launch, Little Spoon is entering one of the most scrutinized categories in parenting - and with it, they say formula safety is non-negotiable - explaining that every batch is tested for purity and nutrition against the brand's own stringent benchmarks, and no product is sold unless it passes testing for more than 500 toxins and contaminants. Each batch - which is backed by a manufacturing partner with 25+ years of infant formula expertise - also undergoes more than 2,000 documented quality and safety checks - from ingredient sourcing to final seal. Little Spoon says it's the first U.S. infant formula company to publish its heavy metal testing limits and results directly on its website - offering parents visibility into standards for arsenic, cadmium, lead, and mercury that in some cases go beyond existing guidance. Every batch is also voluntarily tested for Sulfite-Reducing Clostridia (SRC), an indicator of spore-forming bacteria, at limits the brand says are 10x stricter than international guidance. Plus, the formula contains no palm oil, no corn syrup, no soy, no gluten, and no unnecessary additives. Little Spoon fans - are you excited to give this formula a go? Check it out on the Little Spoon site for more information.

License Global
May 6th, 2025
Little Spoon and Mattel Launch Limited-Edition Barney Smoothies for Summer

Little Spoon has teamed up with Mattel to launch a limited-edition line of Barney-themed smoothies, combining on-the-go convenience with 90s nostalgia.