Graphic Designer

About the Role

Little Spoon is looking for a standout designer to help drive our creative excellence across packaging, marketing comms and advertising channels. As a Graphic Designer, you’ll play a key role in bringing our brand to life—on the packaging itself, in real-world advertising placements and in the digital space. You’ll flex across packaging design for new launches and product line extensions, create eye-catching print + digital media and support brand campaigns with scroll-stopping visuals. 

What You’ll Do

• Work closely with the Senior Art Director, Senior Designer, and Marketing team to concept and execute engaging visuals across channels
• Bring our brand to life with best-in-class packaging, ads, activation + event creative, paid/organic social and direct mail
• Maintain visual identity systems that ensure brand consistency across every touchpoint
• Act as a creative partner to our in-house UX/UI team for digital projects when needed
• Flex easily between digital and print projects
• Take on the opportunity to manage a junior designer

Who You Are

• 5+ years of design experience (print + digital) with a strong background in packaging, advertising and deepening brand identity
• Mastery of Adobe Suite & Figma—you know your way around a smart object
• A typography, color and layout aficionado
• Strong mockup + prototyping skills (from concept to final print-ready files to renders and in situ mockups)
• Experience in photo retouching and visual storytelling
• Experience designing packaging and a knowledge of print mechanical files 
• Feel comfortable presenting creative work to stakeholders
• A self-starter who thrives in a fast-paced, ever-evolving environment
• A team player who loves collaboration, takes feedback in stride and is always up for a creative challenge
• Passionate about CPG, food and designing for a brand with personality
• You actively leverage AI tools to elevate the quality and speed of your work, using them to enhance personalization, accelerate post-launch analysis, and identify efficiencies in how programs are built, executed, and optimized

How You’ll Stand Out

• A strong portfolio showcasing impactful brand approach + know-how in packaging design, advertising creative and social-first design 
• A strong creative POV—you're not afraid to push boundaries while staying true to brand integrity 
• An instinct for deepening brand identity + a love of consistency and creating rules/structures for creatives to drive high-impact designs
• Bonus: Experience with up + coming, new generation food brands (and a love for food!)

About Little Spoon:
Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we are bringing the future of kids' food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby’s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 50 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon.

Recent accolades include:
🏆 Inc. Best Workplaces
🚀 Inc. 100 Fastest Growing Companies
🫶 Fast Company Brands That Matter
🤩 EY Entrepreneur of the Year Finalist

Benefits

At Little Spoon, we believe taking care of our team is just as important as taking care of our customers.
Here’s what you can expect when you join the Spooniverse:

🥄 Equity
Every Spooner shares in our success. All full-time salaried employees are granted stock options as part of their total compensation.

🩵 Comprehensive Health Coverage
We offer medical, dental, and vision plans with a variety of options to fit your needs.

💸 401(k) with Company Match
We match 100% of your contributions up to 5% of your salary — with no waiting period.

🌴 Flexible PTO + Holidays
In addition to 11  company holidays, we offer flexible paid time off (no set cap) for full-time employees.

👶 Paid Parental Leave
We’re proud to support new parents with at least 12 weeks of paid leave (and up to 18 weeks for birthing parents). Available after 6 months of full-time employment.

📖 Learning & Development
$250 per quarter to invest in your growth — whether that’s coaching, courses, or your next great read.

🍌 Little Spoon Perks
$200 Welcome to the Team credit
50% off recurring code for your own account
20% off recurring code to share with close friends & family

Little Spoon is home to extraordinary, mission-aligned people, and we aim to compensate accordingly. Compensation is informed by market data, company stage, the scope of the role, location, and individual experience. The anticipated base salary range for NYC-based candidates is $80,000–$90,000 USD, commensurate with experience. Candidates outside of NYC or in remote roles may be subject to a different range. This role also includes an equity package and comprehensive benefits designed to support the well-being and growth of every Spooner.

If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.