Mattel is a global play and family entertainment company that owns and licenses brands like Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, and Polly Pocket. It creates toys, content, consumer products, digital experiences, and live events around these franchises, sold through major retailers and online shops. It differentiates itself by managing a large, diverse catalog of enduring franchises and by pairing physical toys with media, digital content, and licensed experiences across multiple categories. Its goal is to empower generations to explore the wonder of childhood and reach their full potential by treating play as a key path to the future, delivered through authentic brand storytelling and immersive experiences.
Company Size
10,001+
Company Stage
IPO
Headquarters
El Segundo, California
Founded
1945
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