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Agentio

Programmatic influencer advertising platform

Head of Creator Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Experience in growth or performance marketing, with real budgets and results that can be explained.
  • Experience leading a team of elite marketers who reported directly to the candidate.
  • Experience working with creators, including sponsorships, partnership ads, user-generated content, or influencer programs, and knowledge of briefs, usage rights, and effective creator reads.
  • Hands-on paid social management, including Meta at minimum; LinkedIn, Reddit, or search experience is a plus, and the candidate has set up tracking.
  • Ability to build analytical reports, frame decisions, and present actionable information to leadership.
  • Ability to test new formats and discontinue formats that do not work, including the candidate’s own ideas.
  • Fluency with AI tools in day-to-day work.

Responsibilities

  • Build the demand engine from scratch, including account-based marketing strategy, Meta, search, paid LinkedIn, business-to-business influencer and creator strategy, and a scalable inbound/outbound assist motion aligned to the product narrative and ideal customer profile.
  • Make creator media a core performance channel by deciding how much paid budget goes to creators versus traditional channels and supporting that allocation with data.
  • Run Agentio’s campaigns on the Agentio platform and provide product insight to the team.
  • Own answer engine optimization, including how Agentio appears when marketers ask ChatGPT or Google about creator advertising.
  • Own the marketing-sourced pipeline number by setting targets, tracking performance, and reporting results.
  • Create one measurement stack for creator and paid media, tracking customer acquisition cost, cost per signup, pipeline per dollar, and payback.
  • Build attribution for a business-to-business funnel where conversion happens off-platform and the sales cycle takes weeks.
  • Provide a weekly report to leadership with clear decision rules for what to scale, cut, or change.

Desired Qualifications

  • Business-to-business or marketplace experience.
  • A point of view on answer engine optimization.
  • Experience with LinkedIn, Reddit, or search as paid social channels.

About the Company

Agentio

Programmatic influencer advertising platform

Agentio connects brands with content creators to deliver influencer-based advertising through a patent-pending, programmatic ad platform. Advertisers bid on ad units that are fulfilled by creators via ad reads in videos or other agreed formats, enabling scalable, high-performance campaigns. The platform handles the transaction flow and typically earns revenue through commissions or service fees. It does not sell personal data but shares necessary information with third parties to operate. Agentio’s goal is to help brands run efficient, scalable influencer campaigns by linking marketers with a growing network of creators.

Company size
51-200
Company stage
Series B
Total funding
$56.3M
Headquarters
New York City, New York
Founded
2023

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