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Rockwell Automation

Industrial automation hardware, software, services

Global Partner Ecosystem Marketing Manager

Growth & MarketingConfirmed live in the last 24 hours
Full-timeMilwaukee, WI, USANo salary listed

About the Job

Requirements

  • A bachelor's degree or equivalent years of relevant work experience.
  • Legal authorization to work in the United States; employment visa sponsorship is not offered for this opening.
  • At least 10 years of progressive experience in B2B marketing, channel marketing, partner marketing, ecosystem marketing, or go-to-market leadership.
  • Experience developing global partner or channel marketing strategies.
  • Experience working with distributors, system integrators, technology partners, or indirect sales ecosystems.
  • Experience leading cross-functional initiatives across sales, marketing, business units, and market access organizations.
  • Proven people leadership experience, including coaching and developing teams.
  • Experience in industrial automation, software, manufacturing technology, or related B2B industries.
  • Experience supporting acquisitions and integrating new business models into existing partner ecosystems.
  • Expertise in modern ecosystem marketing, digital marketing, demand generation, account-based marketing, and partner activation strategies.
  • Experience leveraging artificial intelligence and marketing technologies to enhance partner engagement and program performance.

Responsibilities

  • Define and lead the global partner marketing vision, strategy, and operating model across distributors, system integrators, and technology partners.
  • Partner with Global Market Access to develop market-backed, customer-informed partner marketing strategies that accelerate growth across established and emerging business areas.
  • Establish partner marketing frameworks, programs, processes, and performance measures.
  • Drive alignment across marketing, sales, market access, portfolio marketing, regional marketing teams, and partner organizations.
  • Develop innovative approaches to engage, activate, and grow partner ecosystems across multiple partner types.
  • Design and execute global marketing strategies and programs for strategic technology partners.
  • Develop joint go-to-market initiatives and co-marketing campaigns that create measurable business impact.
  • Create and pilot new models for partner collaboration, engagement, and demand generation.
  • Develop partner marketing approaches that expand software adoption and growth through system integrators and other emerging channels.
  • Build globally consistent partner marketing programs that can be adopted and scaled across regions.
  • Identify, document, and institutionalize best practices through a culture of continuous improvement.
  • Support the launch and scale of new offerings by partnering with Portfolio Marketing, Global Market Access, and Regional Marketing teams.
  • Ensure partner programs effectively communicate portfolio value propositions and support solution-based selling.
  • Evaluate and introduce new partner marketing approaches that drive growth beyond traditional enablement methods.
  • Lead the adoption of artificial-intelligence-powered capabilities that enhance personalization, partner enablement, campaign performance, and collaboration.
  • Identify emerging trends, technologies, and ecosystem opportunities to strengthen Rockwell's competitive position.
  • Explore and scale new distribution and engagement channels, including distributor inside sales and digital partner motions.
  • Develop business cases and investment strategies that quantify the impact of expanded partner marketing investments.
  • Establish performance metrics and return-on-investment models for partner marketing initiatives.
  • Drive funding optimization by maximizing business results while effectively leveraging available resources.
  • Communicate program impact and strategic recommendations to executive leadership.
  • Build a global partner marketing organization capable of supporting current and future growth strategies.
  • Develop team capabilities through coaching, talent development, succession planning, and strategic hiring.
  • Foster a culture of innovation, customer focus, accountability, and continuous improvement.
  • Leverage internal and external resources to strengthen organizational effectiveness and accelerate capability development.

About the Company

Rockwell Automation

Industrial automation hardware, software, services

Rockwell Automation provides hardware, software, and services to improve operational efficiency, reliability, and sustainability in industrial settings. It integrates automation components—sensors, controllers, software, and cloud/on‑premises platforms—to monitor, control, and optimize processes. It differentiates itself with a broad global portfolio, a strong emphasis on OT cybersecurity, maintenance management, digital twin capabilities, and industry‑specific sustainability solutions. Its goal is to help customers increase productivity, reduce operating costs, and meet environmental and reliability standards through integrated technology and ongoing support.

Company size
10,001+
Company stage
IPO
Headquarters
Milwaukee, WI
Founded
1903

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