M

Mr Bricolage

Direct-sale home improvement and hardware retailer

Employé Libre-Service

Full-TimeUpdated on 10/14/2026
No salary listed
Entry
Bachelor's
Casablanca, Morocco
In Person
RetailMerchandising

About the job

Requirements
  • Bac +2 in merchandising techniques, management, or commerce.
  • A first experience in large-scale retail or retail is an advantage.
  • Demonstrated customer service orientation and interpersonal skills.
  • Dynamism and team spirit.
Responsibilities
  • Stock products on shelves.
  • Ensure products are available and articles are presented properly.
  • Welcome, guide, and advise customers.
  • Participate in tidying and maintaining the store.
Desired Qualifications
  • A first experience in large-scale retail or retail is an advantage.

About the company

Mr Bricolage operates a network of stores in Morocco that sell direct-to-consumer home improvement products, including decoration, hardware, tools, wood, electrical, plumbing, and garden items. Its stores—Casablanca (multiple locations), Marrakech, Tanger, Agadir, Temara, Meknès, and others—offer a wide range of products in each location, with plans to open more outlets. How it works: customers visit physical stores to browse and purchase products organized by department, getting hands-on help from staff and taking items home the same day. How it differs: the business combines a broad, consistent selection of home improvement goods under a single brand with a concentrated regional footprint across major Moroccan cities, enabling easy, one-stop shopping for homeowners and DIY enthusiasts. Its goal is to provide convenient, accessible home improvement shopping across Morocco and to expand its store network to additional cities.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Casablanca, Morocco

Founded

2005

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Simplify's Take

What believers are saying

  • International business volume rose 2.9% like-for-like in H1 2026, despite France weakness.
  • A new €110.2 million syndicated credit line closed on 5 March 2026.
  • Mr.Bricolage Maroc plans 45 stores by 2032, backed by H&S Invest Retail.

What critics are saying

  • H1 2026 revenue fell 5.6% to €149.6 million, showing French demand erosion.
  • The group cited intensified competition and household caution in July 2026.
  • If affiliate stores keep shrinking, Mr.Bricolage loses scale against Leroy Merlin and home-improvement chains.

What makes Mr Bricolage unique

  • Mr.Bricolage ran 1,065 stores at 30 June 2026, blending brand and affiliate formats.
  • Puissance 1000, launched in 2026, targets growth, customer ties, and green transition.
  • Fabio Rinaldi became CEO on 5 January 2026, signaling a fresh operating reset.

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Company News

LesECO.ma
Jun 19th, 2025
Retail Transformation Underway as H&S Invests in Mr Bricolage Maroc

H&S Invest Retail, a subsidiary of H&S Invest Holding specializing in high-potential investment and project support, has announced a strategic partnership with Mr Bricolage Maroc, a key player in the home improvement sector. This alliance marks the beginning of a new, forward-looking dynamic.