AppLovin runs an advertising platform that uses AI to place ads inside mobile apps, mostly games, for app developers and consumer brands looking for customers. In 2023, it overhauled the AI models behind its Axon ad engine, an upgrade that sharply raised advertiser spending and helped AppLovin join the S&P 500 in 2025. Advertisers set a budget and target return in AppLovin Ads Manager, and Axon predicts who will install an app or buy a product, then bids to show them video ads or playable demos. App makers sell their ad space through its MAX auction tool, and AppLovin keeps a share of what advertisers spend. The company was founded in 2012 and is based in Palo Alto, California.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Palo Alto, California
Founded
2012
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