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Snap Inc. builds camera-based social media and AR experiences centered on Snapchat, a multimedia messaging app where messages disappear, with features like Stories and Discover. Its hardware, Spectacles, captures video and photos from the wearer’s perspective and ties into Snapchat. The app earns primarily from advertising, offering Snap Ads and AR Sponsored Lenses and Filters, plus revenue from Spectacles sales. The goal is to help people express themselves, connect in moments, and reach a young audience while growing ad and product revenue through a camera-first platform.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Santa Monica, California
Founded
2011
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Paid maternity, paternity, and family caregiver leave
Adoption, surrogacy, infertility, and fertility preservation benefits
Backup child care coverage, caregiver assistance, and digital maternity care support
Short-term disability, long-term disability, life insurance, and AD&D insurance
Comprehensive medical coverage
Dental coverage, including orthodontia benefits
Vision coverage, including LASIK benefits
Gym perks and discounts
Team fitness classes, hikes, and races
Sports leagues
Cooking and nutritional workshops
Generous time off and leave programs
Emotional and mental health support programs and apps
Social gatherings, team outings, and volunteering programs
401(k) plan
Compensation packages that let you share in Snap’s long-term success!
Snap Inc. has launched SPECS Intelligence, an anticipatory AI service that works across iPhone, Mac, and SPECS augmented reality glasses. The service helps users manage daily tasks whilst progressing towards longer-term goals. SPECS Intelligence builds understanding of users' goals, priorities, relationships, and routines from connected apps and tools. It anticipates when assistance would be useful, surfacing relevant information without prompting. Before meetings, it highlights decisions and questions; for trips, it consolidates travel plans whilst flagging work deadlines. The service includes Corners, which organise life areas like work and family, and Goals for tracking achievements. With SPECS AR glasses, users can access contextual information in their field of view through voice commands. Snap says personnel cannot view users' personal content, which won't be used for AI training or personalised advertising.
Snap is partnering with Nvidia, Amazon Web Services, and Salesforce to bring its $2,000 Spectacles augmented reality glasses to the enterprise market. CEO Evan Spiegel said the company aims to position Specs as a computer rather than smart glasses, targeting applications like helping field technicians troubleshoot equipment with digital instructions. The partnerships will leverage Nvidia's open-source XR AI platform and Salesforce's business tools. Snap is also launching Specs Intelligence, a consumer AI assistant that works across the AR glasses, iPhones, and Macs. The service will offer a free tier with usage-based pricing tiers. To date, Snap's success has been primarily in the consumer market. The initiative represents the company's push into enterprise technology.
Snap's Chief Accounting Officer Rebecca Morrow sold 20,000 shares of Class A Common Stock on 9 September 2026, according to an SEC filing. The transaction was executed through a pre-arranged Rule 10b5-1 trading plan established in June 2026. Morrow retains direct ownership of 578,105 shares valued at $3.28 million based on the closing price of $5.68 on 11 September 2026. The shares sold represent a minor fraction of Snap's $9.4 billion market capitalisation, with Morrow's beneficial ownership standing at 0.0342% of the total. Snap reported trailing twelve-month revenue of $6.4 billion and a net loss of $311.2 million. The company operates Snapchat, a camera-first platform that generates revenue primarily through advertising, with supplementary income from Snapchat+ subscriptions and Spectacles hardware sales.
Schools suing big tech for $4.5B are still handing your kid a login to the same apps. Four of Ontario's largest school boards say Meta, Snap and TikTok fueled a youth mental health crisis. So why are Chromebooks, logins and school-mandated platforms still part of the daily curriculum? Discover more Submit news tips Podcast subscriptions Books & Literature Here's the contradiction nobody in the education system seems eager to explain: some of the very school boards now suing the world's biggest social media companies over the harm done to students are simultaneously requiring those same students to plug into a different set of tech platforms every single day. In Ontario, the Toronto District, Peel District, Toronto Catholic and Ottawa-Carleton school boards have filed suit against Meta, Snap, and TikTok parent company ByteDance, seeking roughly $4.5 billion in damages. The boards allege the platforms were deliberately designed for compulsive use, driving an attention, learning and mental-health crisis so severe it has forced schools to pour more money into mental-health supports, additional staff, IT infrastructure and cybersecurity just to manage the fallout. Yet, inside those same buildings, students are being issued a device, a login, and an entire curriculum built around digital platforms - no permission slip required. Parent advocate Nicki Petrossi, founder of Scrolling to Death and a former social media executive, is pointing out the contradiction: if this technology is dangerous enough to justify a multibillion-dollar lawsuit, why is more of it being pushed into classrooms every year? Petrossi points to the explosion of EdTech - the technology platforms and tools schools now rely on to teach and manage classrooms, from Google Classroom to school-issued Chromebooks - as its own red flag, separate from the social media fight entirely (which Rebel News, LLC covered in part one of this two part series). These systems collect enormous amounts of data on children; not just grades, but behaviour, performance, interactions, interests and patterns tracked over time. Where that data goes, who profits from it, and how it's used remain largely concealed from the families whose kids generate it. Unlike social media, where a parent can at least choose whether their child gets an account, there's frequently no real opt-out when the technology is baked directly into the school day. If the platform is mandatory for homework, grades, and communicating with teachers, "choice" becomes theoretical. Petrossi's advice to parents, though rooted in the American regulatory system, is almost identical for Canadian households. The policies may differ by border, but the tech giants building these products are the same. She urges parents to find out exactly what their kids are being exposed to, what data is being harvested, and to start demanding real transparency and accountability from both the platforms and the schools that mandate them. The bigger, harder question that parents are grappling with is why are some kids more vulnerable to this technology than others? What makes one child more susceptible than the next to addictive design, social pressure, and the psychological toll of constant digital engagement? Until parents and schools understand those differences, Petossi says they cannot fully grasp why the stakes are so much higher for some students, even when they are sitting in the same classroom and using the same device. 45,717 signatures Goal: 60,000 signatures Governments across the world are trying to implement digital ID. New systems will grant access to all of your personal information, even including the ability to monitor your whereabouts. They must be stopped. Senior Editor Tamara Ugolini is an informed choice advocate turned journalist whose journey into motherhood sparked her passion for parental rights and the importance of true informed consent. She critically examines the shortcomings of "Big Policy" and its impact on individuals, while challenging mainstream narratives to empower others in their decision-making.
Snap stock has fallen about 10% from its late-August high to around $5.31, prompting investor interest. However, historical data shows limited success for dip buyers. Since 2017, Snap experienced 20 separate drops of 20% or more within 30 trading days. Of the 18 cases with a full year of data, only 5 ended higher twelve months later, with a median loss of 22%. The company shows some positive fundamentals, with revenue up 12.6% over the trailing twelve months. Second-quarter 2024 revenue rose 19% to $1.6 billion, though advertising grew just 9%. Other revenue streams, including Snapchat+ and subscription services, surged 85% to $316 million, though they remain the smallest segment.