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VML Enterprise Solutions

Global agency offering brand, CX, commerce

Practice Lead Martech

Business OperationsConfirmed live in the last 24 hours
Full-timeParis, FranceNo salary listedIn-person

About the Job

Requirements

  • At least 10 years of experience in Martech, CRM, or Digital Marketing Technology.
  • Strong technical expertise in Martech platforms, including customer data platforms, marketing automation, personalisation, and analytics.
  • Proven experience combining business development and client delivery.
  • Experience managing multicultural, multisite teams, ideally across France and offshore locations.
  • A data-driven and results-oriented approach.
  • Ability to bridge business and technology.
  • Proficiency in go-to-market strategy and consultative selling.
  • Experience with offer strategy and solution engineering.
  • Fluent in English.
  • Knowledge of the consulting agency or IT services market is an advantage.
  • Inspiring and unifying leadership, strong commercial and interpersonal skills, comfort in matrixed and international environments, and a focus on impact and transformation.

Responsibilities

  • Lead go-to-market for the Martech offering in partnership with technology partners such as Braze, Imagino, Adobe, and Bloomreach.
  • Develop the client portfolio and accounts with potential for multiple areas of expertise.
  • Contribute to strategic responses and key proposals.
  • Manage the practice's sold gross margin and profit and loss.
  • Build packaged offerings and innovative models, including freemium, AI agents, and BAV data.
  • Lead and unite a team of 50 employees in France and Morocco.
  • Develop team skills, engagement, and talent retention.
  • Lead the practice executive committee and manage collective performance.
  • Connect the team with VML and WPP international talent networks.
  • Develop agile and innovative organizational models, including crews and shared product owners.
  • Represent Martech expertise in the French market through speaking engagements, events, and publications.
  • Produce benchmarks, studies, and reference content for LinkedIn, articles, and opinion pieces.
  • Engage with client and prospect C-suite executives in top-to-top discussions.
  • Organize and host two leading CX events per year.
  • Represent VML Consulting in partner forums and communities of influence.

Desired Qualifications

  • Knowledge of the consulting agency or IT services market.

About the Company

VML Enterprise Solutions

Global agency offering brand, CX, commerce

VML Enterprise Solutions is a global creative and technology partner formed by the merger of Wunderman Thompson and VMLY&R, offering an integrated service across brand experience, customer experience, and commerce powered by data and technology. It combines creative ideas with CX design and e-commerce solutions, using data to plan, execute, and measure multi-channel campaigns. Its differentiator is an end-to-end, globally scalable offering built from two large agencies with complementary strengths, enabling unified brand, CX, and commerce work in one partnership. Its goal is to help clients grow by delivering cohesive, data-informed experiences that boost brand affinity, engagement, and sales.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Kansas City, MO
Founded
1992

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