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Quince

Direct-to-consumer fashion and home goods retailer

Director, Global Social Media

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-timeSan Francisco, CA, USA

About the Job

Requirements

  • 10–12+ years of social media experience, including at least 3 years leading and developing teams.
  • A proven track record of scaling organic social for a high-growth consumer brand, with results tied to business outcomes rather than vanity metrics.
  • Deep fluency in social analytics and attribution, including owning an executive-facing weekly performance review and defending its numbers.
  • Expertise in short-form video strategy and platform-native content across TikTok, Instagram Reels, and YouTube Shorts.
  • A strong point of view on what makes content perform, with the creative judgment to raise the bar across a team.
  • Experience operating within a disciplined brand voice and narrative framework, remaining culturally relevant without going off-message.
  • Experience with social measurement and tooling stacks such as Dash Social or comparable platforms.
  • A player-coach mentality, setting strategy at the executive level and stepping into the work directly when needed.
  • Willingness to travel as needed for shoots, events, and content capture.

Responsibilities

  • Own the organic social strategy, vision, and channel architecture across Instagram, TikTok, Facebook, Pinterest, X, LinkedIn, YouTube, and emerging platforms.
  • Lead, develop, and scale a team spanning social media management, content creation, and coordination.
  • Own the weekly social business review, reporting performance against revenue, app installs, app store clicks, engagement rate, and reach to executive stakeholders.
  • Build and operate a test-and-learn engine that identifies what drives performance by platform and reallocates effort accordingly.
  • Scale the short-form video engine behind the brand’s breakout channel growth while raising engagement across every platform.
  • Set the content strategy across storytelling, education, and entertainment, shifting the mix from campaign imagery toward platform-native, humanizing content.
  • Partner with Brand and Communications to ensure social expresses the company narrative with consistency and discipline.
  • Partner with the Community function on user-generated content, engagement strategy, and community-led content moments.
  • Own the social measurement and tooling stack, and continuously improve data integrity in how performance is captured and framed.
  • Build proactive content operations so that every shoot, event, and office moment is treated as a content-generation opportunity.
  • Manage agency, freelance, and fractional partners supporting the function.

About the Company

Quince

Direct-to-consumer fashion and home goods retailer

Quince is an online retailer that sells fashion and lifestyle products directly from manufacturers at affordable prices. Customers shop on its website for items like dresses, blouses, leather goods, and home essentials, and the company earns revenue from online sales while reducing costs by cutting out intermediaries. The brand differentiates itself through direct global sourcing to offer affordable luxury and by building a community of advocate customers who share experiences with #OneQuince. Its goal is to provide high-quality products at accessible prices and cultivate a loyal online community around the Quince brand.

Company size
1,001-5,000
Company stage
Series E
Total funding
$958M
Headquarters
San Francisco, CA
Founded
2018

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