Mindgruve

Runs marketing campaigns and digital commerce

Associate Director - Social

Social Media Strategy & ManagementConfirmed live in the last 24 hours

Full-time$90k - $100kRemote

About the Job

Requirements

A bachelor's degree in Marketing, Communications, or a relevant field is required.
Six to eight years of experience in social media strategy is required.
Two to three years of people management experience is required.
Experience creating social strategies, managing campaigns across multiple platforms, and reporting on performance is required.
Experience with social planning, listening, and reporting tools such as Sprinklr, Meltwater, Brandwatch, Hootsuite, Helixa, Upfluence, and Mavrck is required.
Experience developing and executing influencer marketing programs is required.
A strong track record of client-facing presentations and relationship management, including commanding a room, building rapport, and handling conflict with composure, is required.
A deep understanding of major current and emerging social platforms, including TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest, is required.
Excellent written, verbal, and visual communication skills are required, including the ability to write clear, insight-led briefs, strategic frameworks, and client-facing narratives.
The ability to understand performance data and translate it into strategic recommendations is required.
Advanced knowledge of the Microsoft Office suite is required.
The ability to manage deadlines and follow through is required.
Strong customer service skills are required.
The ability to stay organized and handle multiple tasks simultaneously is required.
The ability to maintain confidentiality regarding business matters and employee privacy is required.
The ability to work Eastern or Central Time Zone business hours is required.

Responsibilities

Develop and present social strategies and integrated campaigns to clients, translating business goals into clear social initiatives.
Lead annual and quarterly social planning aligned with client goals, product launches, and seasonal priorities.
Act as the day-to-day strategic lead for key client accounts, providing briefs, approvals, feedback, and oversight to maintain strong output and momentum.
Develop measurement plans to evaluate effectiveness against client goals, including key performance indicators, benchmarks, and reporting frameworks.
Monitor campaign performance and work with Social Media Managers and Strategists to present data-driven narratives through reporting, campaign recaps, and case studies.
Monitor social platform trends and developments, including artificial intelligence, virtual reality and augmented reality, and emerging formats; deliver agency points of view internally and to clients.
Bring innovative ideas to clients and agency partners to extend the strategic vision.
Collaborate with Social Media Managers and Strategists to ensure content calendars, campaigns, community management, and influencer initiatives are developed and measured effectively.
Provide strategic leadership and mentorship to Social Media Managers, Strategists, and Content Creators; oversee their performance and support their development.
Proactively support clients with platform insights and creative ideas to demonstrate the agency's value.
Collaborate with creative, media, and account teams to ensure cohesive social storytelling.

Desired Qualifications

Agency or well-known brand experience is strongly preferred.
Bilingual ability in Spanish and/or Portuguese is a bonus.

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

The Associate Director, Social is a senior social leader responsible for developing brands through social media by identifying target consumers, setting clear goals, building effective content strategies, and driving measurable engagement. This role bridges high-level strategic thinking with hands-on execution, owning key client relationships and guiding a team of Social Media Managers and Strategists to deliver exceptional results across content planning, community management, influencer marketing, and campaign reporting. The Associate Director, Social is a trusted client partner, a confident presenter, and a mentor who elevates the capabilities of everyone around them.

What You’ll Do Here

Develop and confidently present social strategies and integrated campaigns to clients, translating business goals into clear social initiatives.
Lead annual and quarterly social planning aligned with client goals, product launches, and seasonal priorities.
Act as the day-to-day strategic lead for key client accounts, providing briefs, approvals, feedback, and oversight to maintain strong output and momentum.
Develop measurement plans that prove out effectiveness against client goals, including KPIs, benchmarks, and reporting frameworks.
Monitor campaign performance and work with Social Media Managers and Strategists to tell compelling stories with data; provide insightful reporting, campaign recaps, and case studies.
Stay current with all social platform trends and evolutions including AI, VR/AR, and emerging formats. Deliver agency POVs internally and to clients.
Bring new and innovative ideas to clients and agency partners, stretching the vision toward what could be.
Collaborate with Social Media Managers and Strategists to ensure content calendars, campaigns, community management, and influencer initiatives are developed and measured effectively.
Provide strategic leadership and mentorship to a team of Social Media Managers, Strategists, and Content Creators; oversee their performance and support their development.
Identify moments to proactively support clients and prove the agency’s value through platform insights and creative ideas.
Collaborate cross-functionally with creative, media, and account teams to ensure cohesive social storytelling.

We Need a Person With

Bachelor’s degree in Marketing, Communications, or a relevant field.
6–8 years of experience in social media strategy, with a strong preference for agency or well-known brand experience.
2–3 years of people management experience required.
Proven experience creating social strategies, managing campaigns across multiple platforms, and reporting on performance.
Experience with social planning, listening, and reporting tools (e.g., Sprinklr, Meltwater, Brandwatch, Hootsuite, Helixa, Upfluence, Mavrck).
Experience developing and executing influencer marketing programs.
Strong track record of client-facing presentations and relationship management including commanding a room, building rapport, and handling conflict with composure.
Deep understanding of all major social platforms, current and emerging, including: TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.
Excellent written, verbal, and visual communication skills; ability to write clear, insight-led briefs, strategic frameworks, and client-facing narratives.
Proven ability to understand performance data and translate it into strategic recommendations.
Advanced knowledge of Microsoft Office suite.
Self-motivated, resourceful, and entrepreneurial spirit.
Detail-oriented with strong attention to follow-through and deadline management.
Strong customer service skills
Highly organized and detail oriented, with the ability to handle multiple simultaneously
Excellent communication skills, including verbal and written
Professional demeanor with the ability to interface with poise and confidence with leadership and clients
Ability to ensure confidentiality with business matters and employee privacy
Ability to work Eastern or Central Time Zone business hours

Compensation:

Salary: $90,000 - $100,000 (Pay range is based on a market reference point and potential job offers may vary based on the skills, education, experience and geographic location of the individual candidate. The compensation range reflects base rate only.)

Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)

Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Company

Mindgruve

Runs marketing campaigns and digital commerce

Mindgruve is a marketing and technology agency that runs advertising campaigns and develops digital commerce services for brands. Its teams combine strategy, creative production, media buying and engineering to reach consumers through search, social media and online shopping channels. Clients hire the agency to plan campaigns, develop websites and mobile applications, manage marketplace listings and evaluate commercial results. The business combines campaign execution with consulting, technical development and ongoing support, bringing planning and delivery into one organization. With operating roots dating to 2001, Mindgruve is headquartered in San Diego, California.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: San Diego, CA
Founded: 2001

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