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Barbie faces backlash after shopper sees Nazi salutes on packaging, row erupts. 4 hours ago A woman shopper claimed tiny figures on a Barbie doll box resembled Nazi salutes. Not everyone who watched the video agreed with the interpretation though. Some users argued that the figures were simply raising their arms to cheer the gymnast, rather than making Nazi salutes. Woman's TikTok flags alleged Nazi salutes on Barbie packaging, sparks outrage (Photos: X) Oct 11, 2026 08:53 IST A Barbie doll meant to celebrate the idea that girls can do anything has sparked controversy after a shopper claimed to have spotted what appeared to be Nazi salutes among the miniature spectators printed on its packaging. Ana Elizabeth, a content creator on TikTok, said she made the discovery while browsing a CVS pharmacy store in the US. The doll, part of Mattel's "You Can Do Anything" collection, is dressed in a gymnastics leotard and comes with ribbons and batons. At first glance, the packaging appears to depict an ordinary sporting event. But Elizabeth drew attention to the blue-hued figures in the stands behind the gymnast, arguing that some appeared to have their arms raised in a gesture resembling the Nazi salute. Her video has since triggered a debate online, with viewers divided over whether the figures depict an offensive historical reference or simply a crowd cheering at a sporting event. 'A shopper was shocked and appalled after allegedly spotting "Nazi symbolism" in a Barbie doll package at CVS.' - NY Post https://t.co/FryQPjAbnj - The Daily Sneed (@Tr00peRR) October 10, 2026 What in the literal hell: video sparks outrage. Elizabeth shared the clip on TikTok, highlighting the figures in the background and drawing attention to what she considered disturbing imagery. She also overlaid the video with Weit Ist Der Weg Zurck Ins Heimatland, a German song dating to 1931 that was later adopted as a Nazi marching song after Adolf Hitler came to power. Her caption added a sarcastic twist to the controversy: "She better win the Olympics, cause her coach will be heil-y disappointed." Several viewers echoed her concerns, questioning how such imagery could appear on a mass-market toy's packaging. "Literally what else could that be? That's crazy," one commenter wrote. Another called for a boycott of Mattel, the company behind Barbie. A third questioned the design process, arguing that a company of Mattel's scale would have multiple teams responsible for reviewing products and preventing such imagery from slipping through. Not everyone is convinced. The video also attracted scepticism, with some users arguing that the figures could simply be spectators raising their arms to cheer the gymnast. One commenter pointed out that several of the miniature figures appeared to have both arms raised, suggesting that the scene might depict a celebratory crowd rather than a Nazi salute. Others dismissed the interpretation as an overreaction, with one user describing it as "reaching". The debate has centred on the ambiguity of the tiny figures in the printed background, with viewers interpreting the same visual details in sharply different ways. Mattel faces questions over packaging. This is not the first time Mattel has faced criticism over a Barbie doll in recent weeks. Last week, the toy-maker unveiled its first official Hanukkah Barbie as part of its Holiday Sweaters collection, alongside two Christmas-themed dolls. Priced at USD 28, the Hanukkah edition wears a cobalt-blue sweater featuring a menorah, dreidels, snowflakes and Stars of David, paired with blue checkered leggings and miniature boots. However, the doll's facial features have also drawn scrutiny, with some social media users questioning the shape of its nose and arguing that it resembles stereotypes historically used to depict Jewish people. Others welcomed the doll as a step towards greater representation, with people who sying Barbie's Jewish founder, Ruth Handler, would have been delighted by the release. The two episodes have brought renewed attention to how details in Barbie's design, from facial features to background imagery, can spark sharply different reactions. Mattel has not responded to the latest controversy yet. * Homepage * International * Barbie faces backlash after shopper sees Nazi salutes on packaging, row erupts.

Mattel brings Chucky to life with WWE Elite Collection Liv Morgan set. Add some horror to your WWE Elite Collection as Mattel debuts its new Liv Morgan & Chucky Action Figure 2-Pack that gets pretty bloody Published Thu, 08 Oct 2026 15:22:09 -0500 Article summary. * Mattel unveils the WWE Elite Collection Liv Morgan & Chucky 2-Pack, inspired by Chucky Season 2's "Death on Denial." * The set includes a 6.1-inch Liv Morgan figure and Mattel's first Child's Play Chucky figure, complete with knife accessory. * Chucky and Liv feature TrueFX detail, swappable face plates, extra hands, and bloody color-change effects with cold water. * Packaged in Good Guys-themed collector packaging, the Chucky WWE Elite Collection set is priced at $65 for adults. WWE and the world of Child's Play are coming together as Mattel debuts its new WWE Elite Collection Liv Morgan & Chucky Action Figure 2-Pack. This fun set is inspired by Liv Morgan's appearance on the horror series from the Season 2 episode "Death on Denial," where Liv joins Chucky for his talk show. The set includes a brand new 6.1-inch Liv Morgan figure that will have 25 points of articulation. Mattel's first-ever Child's Play Chucky figure is also included, which has 18 points of articulation and comes with a knife. Both of these WWE figures feature TrueFX technology for detailed facial sculpts and deco, while each comes with three interchangeable face plates. Liv Morgan also includes two interchangeable sets of hands, giving collectors additional posing options. This does get pretty bloody as collectors can use ice-cold water on Liv's torso and Chucky's knife reveals the aftermath from their talk-show encounter. This Chucky WWE Elite Collector set will come in a Good Guys-themed packaging and is priced at $65. WWE Elite Collection Liv Morgan & Chucky 2-Pack. "Wanna play? Liv Morgan(TM) and Chucky(TM) do in this fun color-change 2-pack inspired by the WWE(R) star's appearance on the TV series Chucky in "Death on Denial," episode 4 of season 2. Chucky has Liv on his talk show and things get a little... messy. You can use ice-cold water on Liv's torso and Chucky's knife to reveal the oopsie; warm water or hand heat makes sit all better. Hidey-ho!" * WWE(R) Elite Collection Liv Morgan(TM)& Chucky(TM) Action Figure 2-Pack * Figures made with TrueFX(TM) technology for life-like face sculpts and deco detail * Each figure comes with three swappable face plates * Liv Morgan comes with two interchangeable sets of hands * Collectible "Good Guys" packaging includes Chucky's talk show couch backdrop * For adult collectors, content age grade 17+

NYCC '26: Mattel reveals first DC Premium adult collector offering based on BATMAN: HUSH. The Mattel Creations-exclusive rooftop diorama set features a working Batsignal and water-based fog effect. 10/08/2026 3:00 pm It's been over a year since the announcement that Mattel had regained the license to produce DC toys previously held by McFarlane Toys. While the toymaker has already begun rolling out waves of their kid-oriented action figure line, adult collectors have had to wait patiently to see what Mattel has to offer for them. That wait is now over, as today at New York Comic Con Mattel offered a first look at their 6.5" adult collector action figure line, and unveiled the line's first offering, a Mattel Creations exclusive figure and diorama set based on Batman: Hush. Here's how Mattel describes the set, which is priced at $100 and is available to preorder now: The DC Premium Batman: Hush Rooftop Bat-Signal Diorama Set is inspired by the legendary Batman: Hush written by Jeph Loeb with art by Jim Lee, an essential Batman story defining the Dark Knight for an entire generation of fans. Featuring an unforgettable cast of DC Super Heroes and DC Super-Villains including Catwoman, The Joker, Superman, Nightwing, Robin, Poison Ivy, Harley Quinn, Killer Croc, Huntress, and The Riddler, the story remains one of DC's most influential comic arcs. Bringing the comic artwork to life, this new set includes a highly detailed Batman: Hush figure with 34 points of articulation, an oversized wired cape inspired by Batman: Hush's iconic comic book cover, and interchangeable hands. Batman stands atop a comic-inspired Gotham City rooftop diorama featuring a removable gargoyle and a working water-based fog effect, recreating the atmosphere of the original artwork. The set also includes a functional Bat-Signal that projects onto nearby surfaces, while the premium packaging doubles as a display backdrop, creating a complete, shelf-worthy tribute to one of Batman's greatest stories. Batman's headsculpt captures Lee's style nicely, and the Batsignal base looks fantastic. Adding "a working water-based fog effect" to the whole thing is truly some DC Next Level work. The Batman: Hush Rooftop Batsignal Diorama Set is just a taste of what Mattel has planned for their adult collector line. The company will host a livestream event on January 1st to reveal their full lineup of releases for the year, both for adult and kid collectors. Check out a few more images of the newly-revealed diorama set below, and head to mattelcreations.com to see even more photos and to preorder the set. Stay tuned to The Beat for more news from NYCC '26.