Growth Team Lead

About Kueski

At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.

We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. Our commitment to excellence and ethical business practices has earned us multiple industry recognitions. In 2024, we were named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY.

Position

The Growth Team Lead is the owner of Kueski’s active customer growth across Kueski Pay and Kueski Cash. This role pairs senior product leadership with commercial ownership to set and commit to active customer targets and chair a standing cross-functional growth team spanning Lending, Marketing, Branding, CX, Data, Account Management, and Credit Risk.

The Growth Team Lead resolves trade-offs across these functions, prioritizes the growth levers that matter most, and builds the foundational infrastructure — lifecycle marketing, attribution, shared metrics — that determines whether every other growth initiative can succeed.

Key Responsibilities

Product Strategy & Commercial Ownership

• Own the P&L outcome for Kueski’s active customer growth and report progress against targets to executive leadership.

• Set and commit to active customer growth targets, then translate those targets into pillar-level goals owned by named cross-functional leads; paired with leading indicators the team can move within an experiment window.

• Prioritize the core growth pillars, including pricing and acceptance, activation, repeat usage and habit formation, churn prediction, and reactivation.

Cross-Functional Growth Leadership

• Resolve trade-offs between competing functional goals, such as portfolio growth versus customer or merchant experience.

• Lead the cross-functional Growth Team spanning Lending, Marketing, Branding, CX, Data, Account Management, and Risk, driving weekly pillar stand-ups and monthly growth reviews.

• Partner with Engineering, Design, and Data to scope and sequence foundational and short-term growth product work, including activation, engagement, and retention features.

Experimentation & Growth Measurement

• Direct the fix of foundational growth infrastructure — lifecycle marketing enablement, attribution, and the shared growth dashboard — as a prerequisite for reliable retention and lifecycle programs.

Executive Communication & Strategic Alignment

• Build narratives that align cross-functional partners around growth strategy, progress, and results, and represent growth priorities in quarterly leadership reviews.

Experience

• 7+ years in product management, including ownership of cross-functional or multi-product initiatives at scale.

• Proven track record owning a growth or lifecycle P&L, or equivalent commercial accountability, ideally in consumer fintech, or consumer lending business.

• Experience leading a cross-functional team and resolving trade-offs among stakeholders with competing goals.

• Working knowledge of lifecycle marketing and growth infrastructure (e.g., an ESP/CDP such as Braze, attribution, CMS).

• Strong analytical and experimentation background, with the ability to define north-star and leading-indicator metrics and read them inside a test window.

• Demonstrated success in influencing senior stakeholders, including CEO/CFO-level target-setting conversations.

• Excellent storytelling communication; able to simplify complexity and inspire action across technical and business audiences.

• Experience applying AI tools to improve growth decision-making.

• English and Spanish professional proficiency

Diversity & Inclusion

At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know.