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Covestro

Global supplier of polyurethanes and polycarbonates

Web Editor - Search Engine Optimization/ Generative Engine Optimization Expert

SEO MarketingPosted on Nov 13
Full-timeBratislava, Slovakia€1.7kIn-person

About the Job

Requirements

  • A bachelor's degree in Marketing, Communications, Media, Business, or a related field.
  • Experience with content management systems and/or product information management systems in a corporate or agency environment, such as Sitecore or SAP Hybris.
  • A strong understanding of digital publishing workflows and web content governance.
  • Practical knowledge of Search Console and search engine optimization tools.
  • Strong analytical skills and a good understanding of website and content performance, including experience with search engine optimization and analytics tools.
  • Experience working in a business-to-business environment.
  • Strong organizational and quality management skills, with high attention to detail and process quality.
  • Strong coordination and communication skills across teams and stakeholders.
  • Excellent written and spoken English.
  • A high affinity for digital tools and the ability to quickly adopt and confidently work with new platforms and systems.
  • A solid understanding of the digital customer journey and touchpoint management.
  • Basic proficiency in HTML and a solid foundation in web technologies.

Responsibilities

  • Create, update, and maintain website content across content management system environments.
  • Ensure consistent and clear site structure, technical framework, website formatting, metadata, tagging, and search engine optimization best practices.
  • Support publishing workflows, approvals, and quality checks.
  • Document and update web modules, templates, and guidance.
  • Maintain workflows, checklists, and process documentation.
  • Support standardization, automation, and artificial intelligence-enabled workflows.
  • Coordinate work end-to-end, from complete briefing to publication.
  • Perform briefing quality assurance, clarification, and follow-up on missing information or assets.
  • Coordinate stakeholders, agencies, feedback, approvals, deadlines, and publishing slots.
  • Proactively manage delays, changes, and dependencies.
  • Conduct quality assurance checks for content accuracy, links, formatting, and functionality.
  • Support continuous improvement of content structures and workflows.
  • Maintain service data in the service management system.
  • Monitor operational key performance indicators and identify optimization opportunities.
  • Take responsibility for content lifecycle and platform hygiene.
  • Identify content gaps and opportunities to improve web and artificial intelligence search visibility.
  • Support search engine optimization and generative engine optimization content creation and provide actionable recommendations and briefings to Business Entities.
  • Analyze search engine optimization and generative engine optimization performance and derive optimization insights.
  • Conduct regular website assessments and technical issue diagnoses; provide web health reports identifying and assessing crawlability, indexability, and artificial intelligence crawler accessibility issues for business teams.

Desired Qualifications

  • Experience with Jira or other workflow or project management systems.

About the Company

Covestro

Global supplier of polyurethanes and polycarbonates

Covestro makes high-tech polymers, such as polyurethanes and polycarbonates, that are used in everyday products like cars, building insulation, electronics, and footwear. Its materials work by forming durable plastics and foams that add strength, lightness, and other useful properties to end products. Covestro became independent from Bayer in 2015, and now operates as a standalone materials company that focuses on innovation and sustainability. It differentiates itself through its commitment to a circular economy, aiming to make its operations and products fully circular, and by forming strategic partnerships (for example with Abu Dhabi’s XRG) to accelerate growth and sustainability goals. The company’s goal is to provide advanced materials while reducing environmental impact and moving toward a fully circular materials system.

Company size
10,001+
Company stage
IPO
Headquarters
Leverkusen, Germany
Founded
2015

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