Ibotta is a shopping rewards app that connects brands with millennial shoppers and pays cash-back on purchases. Users earn cash-back through the app, while brands pay for featured placements and targeted campaigns to drive purchase velocity, conversions, and incremental sales. The platform stands out by reaching a broad, engaged millennial audience and offering data-driven marketing with measurable incrementality. Its goal is to drive incremental sales, grow market share in retail and consumer goods, and deepen customer loyalty by rewarding shopping activity.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Denver, Colorado
Founded
2012
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