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Tinuiti

Performance-driven digital marketing & e-commerce agency

Director – Commerce Media

Performance & Paid MarketingUpdated on Nov 6
Full-timeNew York, NY, USA

About the Job

Requirements

  • 10+ years of experience in commerce or e-commerce roles, with a proven track record of executing successful growth strategies.

Responsibilities

  • Lead and mentor a team of commerce specialists, fostering collaboration, innovation, and continuous improvement.
  • Set clear goals and performance expectations for the team, align them with organizational objectives, and measure success through team performance metrics.
  • Provide ongoing feedback, coaching, and professional development opportunities to support team members’ growth and career advancement.
  • Own and manage key client relationships as the primary point of contact, ensuring alignment with client objectives and commerce business goals.
  • Develop and maintain client partnerships, pursue high client satisfaction and retention, and navigate commerce platforms.
  • Lead strategic client meetings and presentations for diverse audiences, including executive-level stakeholders.
  • Integrate the company’s product and technology suite into commerce strategies, focusing on scalability, growth, efficiency, and key client metrics.
  • Stay informed of trends and advancements in commerce platforms and technologies, incorporating insights into strategic planning and execution.
  • Collaborate with cross-functional teams to execute cohesive strategies aligned with broader company initiatives.
  • Oversee analysis of complex commerce data, extract actionable insights, and provide strategic recommendations for optimization aligned with client KPIs.
  • Monitor and report commerce performance using analytics tools, track progress, and identify areas for improvement.
  • Conduct data analysis to enhance commerce performance and ensure statistical significance and actionable outcomes.
  • Oversee development and execution of commerce strategies using expertise in commerce platforms and marketplace dynamics.
  • Contribute strategic insights and thought leadership within the commerce vertical or channel, internally and externally.
  • Collaborate with other specialists to share knowledge and best practices and foster a multi-channel approach.
  • Develop and implement strategic plans to drive client growth, retention, and profitability, measured by KPIs such as revenue growth and market share.
  • Assess opportunities for improvement within the commerce ecosystem and implement strategic changes to achieve client objectives.
  • Experiment with new commerce strategies and tools and implement innovative solutions.

About the Company

Tinuiti

Performance-driven digital marketing & e-commerce agency

Tinuiti is a marketing agency that provides performance-driven, full-funnel digital marketing and e-commerce services, helping brands elevate through unified visuals, messaging, and creativity. The company combines strategic planning with hands-on execution, supporting clients from early planning to campaign rollout. Its approach relies on data and algorithms to maximize marketing impact in a privacy-first world, anchored by a proprietary tool called Bliss Point that identifies the optimal level of marketing investment to maximize ROI across channels. Tinuiti differentiates itself with its Bliss Point product, a data-driven, measurement-focused framework, its audience- and channel-specialized strategy, and events like Tinuiti Live that showcase ongoing innovations. The overarching goal is to help brands achieve sustainable growth by delivering precise targeting and persuasive messaging across multiple touchpoints, driving higher ROI and stronger brand performance.

Company size
1,001-5,000
Company stage
Growth Equity (Venture Capital)
Total funding
$16.8M
Headquarters
New York City, New York
Founded
2004

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