Tesla

Makes electric cars, robotaxis and grid batteries

Demand Generation Manager - Residential Energy, German Speaker

Growth MarketingConfirmed live in the last 24 hours

Full-timeAmsterdam, NetherlandsNo salary listed

About the Job

Requirements

At least 5 years of experience developing growth or product marketing strategies, driving customer acquisition, and executing results-based marketing programs.
A bachelor's degree in a relevant field, or evidence of exceptional ability.
Understanding of the DACH market, preferably within the renewable energy industry.
Proficiency in building clear, compelling value propositions for varied media and organizational audiences.
A proven track record of planning and executing high-quality events and exhibitions of varying formats, sizes, and scales.
Proficiency in delivering events, exhibitions, and webinars, including preparation and execution, timeline and budget management, logistics, and coordination with internal stakeholders; ability to analyze event success and provide actionable insights and recommendations.
Strong attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment.
Ability to meet deadlines with minimal supervision and manage multiple projects.
Intellectual curiosity, self-motivation, resourcefulness, integrity, and eagerness to take responsibility for continuous improvement of processes and results.
Exceptional verbal and written communication skills in English and German.
Willingness to travel approximately 20%, primarily in Europe, with occasional global trips.

Responsibilities

Work with the Head of Demand Generation and marketing team members to develop targeted strategies and execute activities that enable DACH residential energy channel sales teams and external partners to achieve sales objectives.
Manage the planning, execution, and performance tracking of regional activities, including lead generation campaigns, events and conferences, and digital communications such as email, social media, and website content.
Work with Residential Energy sales teams and vehicle teams to develop campaigns and initiatives that drive awareness and sales of residential energy products.
Develop and execute partner marketing materials, including emails, toolkits, webinars, campaigns, and rebate initiatives.
Plan and execute trade shows, in-store events, and webinars to generate leads within the target demographic and grow the Certified Installer network.
Source, negotiate, and execute strategic marketing partnerships that support Residential Energy B2C and B2B objectives.
Work with internal Design and Content teams and external vendors to develop consistent customer-facing documents, promotional materials, and videos for email, social, and other channels to build awareness, engagement, and conversion.

Desired Qualifications

Experience working in both B2B and B2C organizations.
Additional European languages.

Category	Energy - Solar & Storage
Location	Amsterdam, Noord-Holland
Requisition ID	287746
Type	Full-time

Job Description

The Residential Energy Demand Generation and Marketing team plays a critical role in this mission by driving awareness and adoption of Tesla’s energy products. We are looking for a Demand Generation Manager based in Berlin or Amsterdam to drive growth of residential energy products, with a focus on the DACH region (Germany, Austria & Switzerland), but also across the entire EMEA region. You will help build and execute our marketing strategy across EMEA supporting Tesla channel sales teams and our Certified Installer partners and distributors. The overall objective is to increase awareness and drive sales of Tesla’s residential energy portfolio—including Powerwall and Wall Connector, while also enabling our partners to grow their top lines. This role will report to the Head of Demand Generation, Residential Energy - EMEA and will work closely with various global teams.   To succeed, you must be energetic, highly organized, data-driven, and have a keen eye for detail. You should have a passion for sustainable energy and the ability to create exceptional marketing and communication campaigns to increase awareness and drive sales. The ideal candidate is a self-starter with excellent interpersonal and communication skills to be a supportive member of the team. You should be comfortable working in ambiguity and have a strong ownership mentality.   You will be working with a variety of stakeholders globally including engineering, design, web, copywriting, sales, marketing peers in other regions and legal teams ensuring you deliver on your objectives and while creating impactful marketing and communications campaigns across the region.

Job Responsibilities

Work with the Head of Demand Generation and other marketing team members to develop targeted strategies and execute activities that enable the DACH Tesla Residential Energy channel sales teams and our external partners to achieve their sales objectives
Manage the planning, execution and performance tracking of regional activities including lead generation campaigns, events & conferences as well as digital communications (e.g., emails, social, website)
Work closely with the Tesla Residential Energy sales teams as well as vehicle teams to develop campaigns and initiatives to drive awareness and sales of residential energy products
Drive development and execution of partner marketing materials, including emails, toolkits, webinars, campaigns, and rebate initiatives
Plan and execute trade shows, in-store events, webinars etc. to generate leads within the target demographic, as well as grow the network of Certified Installers
Source, negotiate and execute strategic marketing partnerships that help to achieve Tesla Residential Energy’s B2C and B2B objectives
Work with our internal Design and Content teams as well as external vendors on consistent and effective messaging of customer facing documents, promotional materials and videos to build compelling content across channels like email and social, that will build awareness, engage and convert

Job Requirements

5+ years of experience developing growth/product marketing strategies, driving customer acquisition, and executing results-based marketing programs
Bachelor’s degree in a relevant field, or evidence of exceptional ability
Experience working in both B2B and B2C organizations is preferred
Understanding of the DACH market, preferably within the renewable energy industry
Proficiency in building clear, compelling value propositions that can be expressed in a variety of media to all levels of the organization
Proven track record in planning and executing high-quality events and exhibitions of varying formats, sizes and scales
Proficient in delivering events and exhibitions of varying size and scales, as well as webinars, with a focus on preparation and execution, managing timelines, budgets, logistics, and coordination with internal stakeholders. Analyze event success and provide actionable insights and recommendations for the future.
Strong attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment
Ability to meet deadlines with minimal supervision and to manage multiple projects
Intellectual curiosity, self-motivation, resourcefulness, integrity and an eagerness to take responsibility for the continuous improvement of processes and results
Exceptional verbal and written communication skills in English and German (additional European languages are a plus)
Willingness to travel ~20% (primarily in Europe, with occasional global trips)

About the Company

Tesla

Makes electric cars, robotaxis and grid batteries

Tesla makes electric cars and batteries that store power for homes and utilities, and it develops self-driving software and humanoid robots. In 2023, its Model Y became the first electric vehicle to rank as the world's best-selling car. Buyers order the Model 3 sedan, Model Y SUV, or Cybertruck pickup directly from Tesla instead of through dealers, and they charge on its Supercharger fast-charging network. It also sells Megapack and Powerwall batteries, runs a robotaxi service, and charges drivers a monthly fee for self-driving software that still needs their supervision. Tesla was founded in 2003, with Elon Musk as its lead early investor and a recognized co-founder, and it is based in Austin, Texas.

Company size: 10,001+
Company stage: IPO
Headquarters: Austin, TX
Founded: 2003

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