DFI Retail Group

Asian retailer operating extensive multi-market stores

Trade Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeHong KongNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in Marketing, Business Administration, or a related discipline.
One to two years of marketing experience; fresh graduates are welcome.
Experience in the FMCG or retail industry is an advantage.
Strong stakeholder management skills.
A good command of written and spoken English and Chinese.
Immediate availability is highly preferred.

Responsibilities

Implement marketing strategies and assist in developing brand positioning to strengthen brand equity.
Work with external stakeholders, including media agencies, creative and production houses, on media planning and the development of product and promotional materials.
Design and implement content development across digital, social, and other channels to increase program awareness.
Ensure all communications align with brand guidelines and business objectives.
Interpret and leverage market research from multiple sources to support strategy.
Implement marketing and campaign execution at the store level.

Desired Qualifications

Experience in the FMCG or retail industry.
Immediate availability.

Is this your next challenge in Marketing?

The challenge is to:

Implement marketing strategies and assist in the development of the brand’s positioning to strengthen the brand equity
Work with different external stakeholders – including media agencies creative and production houses, for media planning, product and promotional materials development
Design and implement content development (Digital, social, and other channels) to arouse program awareness
Ensure all communications are aligned with brand guidelines to drive the business objectives
Interpret and leverage market research from multiple sources to support strategy
Understand and implement excellence in marketing and campaign execution at the store level

Do you have experience in the retail industry?

Bachelor degree in Marketing/ Business Administration or related disciplines
1-2 years of marketing experience; fresh graduates are welcome
Experience in the FMCG or retail industry is an absolute advantage
Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills
Well-organised, enjoy working in a fast-paced organisation
Good command of both written and spoken English and Chinese
Immediately available is highly preferred

7-Eleven possesses the largest retail store network with over 1000 convenience stores in Hong Kong and Macau. Apart from providing quality fresh, fast food and convenient products, the chain provides a wide range of value-added services such as bill payments, mobile cards, ticketing, and pick-up services to meet customers' convenience needs. To cope with our rapid business development, we are inviting energetic and high-caliber individuals to join our team.

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com

About the Company

DFI Retail Group

Asian retailer operating extensive multi-market stores

DFI Retail Group is a large Asian retailer operating about 7,580 outlets across 12 markets, with a portfolio across health and beauty, convenience, food, home furnishings and restaurants. It runs extensive store networks and efficient supply chains to deliver everyday consumer goods and services to customers. Its products are sold through its own stores and associated brands, supported by a wide logistics network to ensure availability and value. The group stands out from competitors through its size and scale in Asia, a diversified brand portfolio, a strong parent backing as part of the Jardine Matheson Group, and a strategic focus on providing quality, value and service across multiple everyday categories. Its goal is to Sustainably Serve Asia for Generations with Everyday Moments, aiming to meet daily consumer needs while emphasizing sustainable practices and long-term customer value.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: Hong Kong
Founded: 1886

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