Head of Brand
About the job
- At least 5 years of relevant professional experience in a senior Brand Management position, preferably in direct-to-consumer, e-commerce, premium fast-moving consumer goods, wellbeing, or lifestyle.
- At least 2–3 years of experience in personnel management of multidisciplinary creative teams.
- Demonstrated success building a love brand in both digital marketing and traditional in-store retail trade marketing and point-of-sale.
- A strong existing network in media, public relations, agencies, and events, and genuine interest in mental health, wellbeing, biohacking, and performance.
- Fluent German at least at C1 level and business-fluent English at B2/C1 level.
- Develop and refine the company's visual identity and brand guidelines for the DACH region and France.
- Lead, coach, and develop a team of specialists in design, social media, content creation, public relations, and events.
- Develop an integrated trade marketing structure that makes the brand emotionally engaging at retail points of sale as well as in the direct-to-consumer online shop.
- Plan and roll out large-scale, emotionally engaging online and offline community campaigns and brand events.
- Strategically plan monthly and annual campaigns in close coordination with the growth and performance team, balancing brand equity and performance.
- Plan the Brand department's budget strategically and measure brand value through visibility, share of voice, engagement rate, and brand sentiment.
- Relevant experience in direct-to-consumer, e-commerce, premium fast-moving consumer goods, wellbeing, or lifestyle is preferred.
About the company
BrainEffect designs nutritional supplements and functional foods to support mental and physical performance. Its products use science-backed formulations with natural ingredients across vitamins, minerals, prebiotics, probiotics, collagen, and proteins, with core items like FOCUS, SLEEP, and DAILY GUT that target sleep, gut health, focus, energy, and recovery. The brand sells online and through a broad retail network of 2,500+ stores including dm, Budni, and Amazon, and remains independently led by founder Fabian Foelsch after Schwabe Group’s investment and a two-thirds stake, combining Schwabe’s research capabilities with BrainEffect’s digital reach. The goal is to expand internationally with reliable, natural products that help people optimize mental performance and well-being in daily life and sports.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Berlin, Germany
Founded
2015
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Simplify's Take
What believers are saying
- March 2025 majority acquisition gives BrainEffect deeper capital, distribution, and research resources.
- 2026 hiring for CMO and influencer roles signals active growth in DACH and France.
- Existing jobs pages and B2B pages show ongoing expansion, not distress-driven retrenchment.
What critics are saying
- Schwabe plans a full takeover, risking founder control and BrainEffect's independent culture.
- Supplement brands face brutal commoditization; Amazon and dm squeeze pricing, margins, and loyalty.
- Tighter EU health-claim scrutiny can cripple marketing and force reformulations within months.
What makes Brain Effect unique
- Fabian Foelsch built BrainEffect around sleep, focus, and gut-health formulations since 2016.
- Schwabe Group owns two-thirds since March 17, 2025, adding pharma-grade credibility.
- BrainEffect combines DTC e-commerce with 2,500 retail locations across Germany, Austria, Switzerland, and France.
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Benefits
- Hybrid Work Options
- Flexible Work Hours
- 401(k) Company Match
- Mental Health Support
- Employee Discounts