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Brain Effect

Nutritional supplements for mental performance

Head of Brand

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • At least 5 years of relevant professional experience in a senior Brand Management position, preferably in direct-to-consumer, e-commerce, premium fast-moving consumer goods, wellbeing, or lifestyle.
  • At least 2–3 years of experience in personnel management of multidisciplinary creative teams.
  • Demonstrated success building a love brand in both digital marketing and traditional in-store retail trade marketing and point-of-sale.
  • A strong existing network in media, public relations, agencies, and events, and genuine interest in mental health, wellbeing, biohacking, and performance.
  • Fluent German at least at C1 level and business-fluent English at B2/C1 level.

Responsibilities

  • Develop and refine the company's visual identity and brand guidelines for the DACH region and France.
  • Lead, coach, and develop a team of specialists in design, social media, content creation, public relations, and events.
  • Develop an integrated trade marketing structure that makes the brand emotionally engaging at retail points of sale as well as in the direct-to-consumer online shop.
  • Plan and roll out large-scale, emotionally engaging online and offline community campaigns and brand events.
  • Strategically plan monthly and annual campaigns in close coordination with the growth and performance team, balancing brand equity and performance.
  • Plan the Brand department's budget strategically and measure brand value through visibility, share of voice, engagement rate, and brand sentiment.

Desired Qualifications

  • Relevant experience in direct-to-consumer, e-commerce, premium fast-moving consumer goods, wellbeing, or lifestyle is preferred.

About the Company

Brain Effect

Nutritional supplements for mental performance

BrainEffect creates nutritional supplements and functional foods in Berlin to support mental and physical performance. Its products use science-backed natural ingredients across vitamins, minerals, prebiotics, probiotics, collagen, proteins, and sleep aids, with core offerings like FOCUS, SLEEP, and DAILY GUT that address sleep, gut health, focus, energy, and recovery. It sells through its own online store and more than 2,500 retailers, including dm, Budni, and Amazon; founder Fabian Foelsch remains CEO, and Schwabe Group owns a majority stake but BrainEffect operates independently. The goal is to expand internationally with evidence-based products that help people optimize mental performance and well-being in daily life and sports.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Berlin, Germany
Founded
2015

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