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Q3 2026 digest: growing together. As Emerging Travel Group move into the second half of 2026, Emerging Travel Group is taking a moment to look back at some of Emerging Travel Group's latest milestones and, more importantly, ahead to the opportunities coming up for its partners. From expanding its global distribution network to celebrating a decade of RateHawk, it's been another busy quarter. And with major industry events and seasonal promotional campaigns on the horizon, there are plenty more opportunities for Emerging Travel Group to grow together. 4 minutes read Key highlights. Recognition for customer excellence. Emerging Travel Group has been named a finalist in both the Customer Centricity World Series and the European Customer Centricity Awards by ARCET Global. These recognitions reflect its continued focus on delivering outstanding service, embracing innovation, and creating better experiences for its partners and customers around the world. As its global network continues to grow, keeping its partners at the centre of what Emerging Travel Group do remains one of its most important priorities. Expanding distribution through strategic partnerships. This quarter also brought a new partnership with Spain's Instituto Tecnológico Hotelero (ITH), further strengthening ETG's global hotel distribution network. Through this collaboration, Spanish hotels gain new opportunities to connect with international travelers, diversify demand, and increase bookings. It's another step in its ongoing work to connect accommodation partners with valuable audiences around the world and create more opportunities for sustainable growth. Celebrating 10 years of RateHawk. 2026 marks a major milestone for its B2B booking platform: RateHawk is 10 years old! Over the past decade, RateHawk has grown alongside a global community of travel professionals. This anniversary gave Emerging Travel Group the perfect opportunity to celebrate the relationships that have made that journey possible. Emerging Travel Group marked the occasion with a special hotel promotion featuring anniversary rates and offers at more than 100 hotels. Emerging Travel Group also brought its partner community together for Futurecast, an online conference featuring industry insights, trends, and discussions about the future of travel. Throughout the celebrations, Emerging Travel Group hosted partner events across multiple markets, connecting with hundreds of industry professionals globally. A huge thank you to everyone who has been part of RateHawk's first decade. Emerging Travel Group look forward to reaching many more milestones together. ETG in the media. * Supercharging travel: 10 trends that will shape the industry over the next decade - a white paper by RateHawk and PhocusWire. * The future of travel depends on what won't change - Forbes, featuring ETG's CEO Felix Shpilman on AI, personalization, and why trust still matters most. * Four distribution trends hoteliers can't ignore in 2026 - Hotel Speak, by Simone Large, Head of Direct Supply at ETG. Meet Emerging Travel Group around the world. The next few months will take the ETG team to some of the travel industry's leading events, giving Emerging Travel Group another opportunity to meet its partners face-to-face and discover how Emerging Travel Group can grow together. You can meet Emerging Travel Group at: * ATM in Dubai - September 14-17 * IFTM in Paris - September 15-17 * TTG in Rimini - October 14-16 * ITB Asia in Singapore - October 21-23 * ATF in Antalya - October 26-28 * WTM in London - November 3-5 Planning to attend? Emerging Travel Group'd be delighted to connect, discuss your goals, and explore new growth opportunities. Contact your Account Manager to arrange a meeting with its team. Upcoming promotional campaigns. Its promotional campaigns are designed to connect participating properties with high-intent audiences across key markets and booking periods. They can help you get extra visibility and increase occupancy: World tourism day deals - September 2026. Emerging Travel Group'll showcase 10 selected hotel offers with discounts starting from 40% to audiences worldwide. Properties from any destination can be considered for the campaign. Ski resorts collection - October 2026. As travelers start planning winter escapes, Emerging Travel Group'll turn the spotlight on hotels in ski and mountain destinations, targeting audiences across Europe, the CIS, Asia, and the Middle East. Black friday sale - November 2026. One of the biggest promotional periods of the year returns with limited-time winter and holiday deals. Hotels in any destination are eligible to participate, with the campaign targeting audiences globally. Luxury destinations - december 2026. Emerging Travel Group'll showcase premium holiday offers from 4- and 5-star properties around the world, helping participating hotels reach travelers looking for luxury stays. Lunar New Year getaway - december 2026. Early-booking Lunar New Year offers will target travelers across China, Southeast Asia, and East Asia, creating another opportunity for hotels worldwide to capture seasonal demand. Why participate in ETG promo campaigns? Joining its seasonal campaigns can give your property additional opportunities to reach the right audiences at the right time. Participating properties can benefit from: * Extra visibility: Gain exposure across ETG brands, promotional placements, social media, blog content, and more. * High-intent audiences: Reach travel agents and independent travelers who are actively searching for and booking accommodation. * Targeted reach: Connect with priority source markets during key booking periods. * More booking opportunities: Use seasonal demand to support occupancy and generate additional bookings. Secure your spot. Interested in taking part? Choose the campaign that best fits your property and contact your ETG Account Manager at least two weeks before it begins. Prepare a competitive offer and sufficient inventory for the promotional period, and Emerging Travel Group'll help with the rest. Let's grow together. Every milestone Emerging Travel Group reach is strengthened by the relationships Emerging Travel Group has built with its partners around the world. Thank you for your continued partnership and trust. Whether you'd like to join an upcoming promotional campaign or meet the ETG team at one of this season's travel events, get in touch with your Account Manager to explore the opportunities ahead. Emerging Travel Group look forward to another successful season together! 4 minutes read Editorial Board of Emerging Blog Emerging Travel Group is here to showcase the vibrant corporate culture of Emerging Travel Group, cutting-edge technologies, and the tech stack that drives its company's success. Through stories of its passion for what Emerging Travel Group do and how Emerging Travel Group build trust, Emerging Travel Group aim to inspire collaboration and continuous innovation!

How Sallés Hotels achieved 200% annual sales growth with Emerging Travel Group. Managing a dual-brand hotel portfolio across five regions means serving different traveler segments through different distribution channels. Leisure resorts in natural settings and urban business hotels have little in common in terms of demand, and reaching both audiences efficiently requires a distribution strategy designed to accommodate that complexity. For Sallés Hotels, the goal was clear: expand the distribution network, reach a broader international demand base, and consolidate presence in key global markets. By partnering with Emerging Travel Group (ETG), the Spanish hospitality group strengthened its international reach and recorded 200% annual growth in sales through ETG's platform. 4 minutes read Contents. About Sallés Hotels. Sallés Hotels is a Spain-based hotel group operating 10 four- and five-star properties across Costa Brava, Barcelona, Málaga, Ciudad Real, and Mallorca. The group operates under two distinct brands. Sallés Collection brings together boutique hotels, leisure properties, and resorts in unique natural settings - from the Empordà countryside to the Badalona coast, with a focus on wellness, romance, and immersive experiences. Sallés Comfort focuses on urban hotels designed for business and leisure travelers, located in central city locations or near major airports, including those in Barcelona and Girona. With a guest mix spanning leisure travelers, couples, families, wellness tourists, and MICE clients, the group manages a wide range of demand profiles across its portfolio. Why Sallés Hotels expanded its distribution. Before partnering with ETG, Sallés Hotels was still a high-performing business. Instead, the objective was strategic: to reach demand that existing channels weren't fully capturing. As the Sallés Hotels team explained: "At Sallés Hotels, our goal was to optimize our distribution strategy, with a focus on accessing a broader global demand network and consolidating our presence in strategic international markets." How the partnership works in practice. By joining ETG, Sallés Hotels gained access to ETG's global travel distribution ecosystem that includes RateHawk, Roundtrip, and ZenHotels - connecting hotels with travel agencies, corporate clients, and independent travelers worldwide. Sallés Hotels operates under the ETG Hybrid model, giving the group flexibility across both Merchant and Agency payment flows depending on the booking context. Connectivity is managed through SiteMinder, with rates and availability synchronized automatically across all properties - integrating naturally with the group's existing PMS, channel manager, and revenue management systems. Through the ETG Extranet, the team manages inventory, rates, and content from a single account, monitors performance through data analytics, and connects to an extensive international network of travel trade partners, supported by ETG's dedicated account management team. To support a portfolio that serves both leisure and business travelers, the group also uses package rates and long-stay promotions to match demand across its two brands. When Emerging Travel Group asked what stood out, the team pointed to advanced connectivity, data analytics, real-time rate and inventory management, access to an extensive international network, and personalized service. What Sallés Hotels values most: * Advanced connectivity * Data analytics * Real-time rate and inventory management * Access to an extensive international network * Personalized account management Results and business impact. Distribution growth rarely happens overnight and is the result of consistent access to the right demand, through the right channels, over time. For Sallés Hotels, that consistency translated into measurable results. Since partnering with ETG, Hotels can choose from the group has achieved 200% annual sales growth through ETG's platform.Sallés Hotels has also diversified its international booking sources, lifted conversion across its properties, and strengthened its presence in priority source markets - all without adding operational complexity. Grow your hotel business with ETG. Whether you manage a single property or a multi-brand portfolio, reaching the right travelers across the right markets requires a distribution strategy that goes beyond traditional channels. Join more than 250,000 hotel partners worldwide and connect your property to a global travel distribution ecosystem that includes RateHawk, Roundtrip, and ZenHotels - giving you access to travel agencies, corporate clients, and independent travelers across 190+ source markets. Today, ETG works with: * 250,000+ directly connected accommodations * 130k travel agents + corp clients across 190+ source markets * 130,000+ bookings per week across all platforms * 70+ channel manager integrations Hotels can choose from multiple payment models, including Merchant, Agency, and Hybrid, allowing them to select the setup that best aligns with their commercial strategy and operational requirements. With ETG, you can: * Reach travelers through three distribution platforms * Access global B2B and corporate demand * Manage rates and availability through a single Extranet * Connect through 70+ channel manager integrations * Launch promotions to increase visibility and conversion 4 minutes read Editorial Board of Emerging Blog Emerging Travel Group is here to showcase the vibrant corporate culture of Emerging Travel Group, cutting-edge technologies, and the tech stack that drives its company's success. Through stories of its passion for what Emerging Travel Group do and how Emerging Travel Group build trust, Emerging Travel Group aim to inspire collaboration and continuous innovation!

Emerging Travel Group names Middle East business development lead. News 26/06/26 by Misbaah Mansuri Senior executive to helm hotel partnership expansion across the region Emerging Travel Group (ETG) has strengthened its Middle East presence with the appointment of Samyra Krooswijk as Head of Business Development, Direct Supply Middle East. Based in Dubai, Krooswijk will lead the expansion of ETG's portfolio of directly contracted hotel partners across the Middle East and Türkiye, while also focusing on building strategic partnerships with key hospitality groups in new markets as the company grows its direct contracting business across the region. Krooswijk brings more than 20 years of experience in the travel and hospitality sector. She joins ETG from Bakuun Holdings, where she served as Vice President of Sales for the Middle East, Africa and South Asia, and previously held commercial leadership roles at Hotelbeds. Simone Large, Head of Direct Supply at ETG, said: "Samyra brings deep regional expertise, strong industry relationships and a proven commercial track record, and I am confident she will play an important role in strengthening our presence and creating more value for our hotel partners across the region." Commenting on her appointment, Krooswijk said: "I'm excited to join Emerging Travel Group and bring my experience in the Middle East to the company at such an important time for the region. The value proposition that Emerging Travel Group offers to hoteliers can be a real game changer, helping them diversify their distribution strategies and drive growth amid an increasingly dynamic market environment." Earlier this year, ETG announced plans to expand its technology capabilities and strengthen its API offering as it entered its second decade. The company's B2B booking platform, RateHawk, also released a report with Phocuswright at its recent Futurecast conference, highlighting 10 trends expected to shape travel distribution over the next decade.