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Tia

Membership-based telehealth delivering personalized women’s care

Growth Marketing Manager - Web & CRO

Growth MarketingConfirmed live in the last 24 hours
Part-timeRemote in USA$3k /mo

About the Job

Requirements

  • At least 4 years of experience in SEO, organic growth, conversion rate optimization, or growth marketing within a consumer-facing business.
  • Experience developing and executing A/B tests, analyzing results, and identifying conversion optimization opportunities.
  • Proficiency with web analytics and SEO tools such as Amplitude or Google Analytics 4, Google Search Console, and SEMRush or similar platforms.
  • Working knowledge of SEO, including keyword research, on-page optimization, technical SEO fundamentals, and local search.
  • Experience managing marketing campaigns and content workflows, including working with external agencies or content partners.
  • Experience collaborating with paid marketing, web development, or cross-functional teams to execute initiatives, measure performance, and improve acquisition efficiency.

Responsibilities

  • Develop and support A/B testing initiatives and conversion rate optimization priorities using behavioral insights, funnel analysis, and performance data to identify opportunities, establish test hypotheses and success metrics, and translate results into actionable recommendations.
  • Partner with the Director of Organic Growth and relevant teams to plan, execute, and evaluate prioritized website and organic initiatives, aligning audiences, keywords, content, timelines, and success metrics with business objectives.
  • Use tools such as Amplitude, Google Search Console, and SEMRush to evaluate traffic, search rankings, conversion rates, attribution, and funnel performance, identify opportunities, and recommend improvements.
  • Develop full-funnel reporting from traffic through verified membership, evaluate campaign and experimentation results, and communicate insights and recommendations to relevant stakeholders.
  • Manage assigned content initiatives, including keyword research, topic development, content briefs, editorial planning, agency coordination, clinical reviews, publishing, and performance optimization.
  • Translate agreed-upon growth priorities into actionable requirements for the Web Manager, including landing pages, website updates, technical SEO improvements, tracking, and experimentation; coordinate execution and evaluate completed deliverables against project objectives.
  • Identify and implement SEO improvements through site and content audits, on-page optimization, local search listings, Google Business Profile improvements, and relevant partnership or public relations initiatives.
  • Partner with Paid Growth, Lifecycle, Brand, and Product Marketing stakeholders as needed to share insights, align messaging and landing page optimization, identify cross-channel opportunities, and improve acquisition efficiency and blended customer acquisition cost.

Desired Qualifications

  • Experience in healthcare, women's health, or a mission-driven consumer business.
  • Familiarity with content management system platforms such as Sanity, GraphQL, or social analytics tools such as Sprout Social.
  • Experience using artificial intelligence tools for reporting, analysis, or workflow efficiency.
  • Experience managing content subject to clinical or regulatory review.

About the Company

Tia

Membership-based telehealth delivering personalized women’s care

What does this company do? Tia offers personalized healthcare services for women through telehealth (virtual) and in-person appointments, operating on a membership model and serving patients with a patient-centric approach. How does its product work? Members pay a monthly $15 fee to access unlimited messaging with a Care Team, flexible appointment times, and community workshops, plus the option for individual appointments and services when needed. How is it different from competitors? The focus on women’s health, a comfortable, supportive environment, and a hybrid model that combines virtual care with in-person visits along with ongoing care through a dedicated Care Team differentiates it from traditional clinics. What is its goal? To provide accessible, personalized, patient-centric healthcare for women within a membership structure, improving convenience and continuity of care in the telehealth space.

Company size
201-500
Company stage
Series B
Total funding
$129.3M
Headquarters
San Francisco, CA
Founded
2017

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