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Diageo

Global premium spirits and beer producer

Account Executive On Trade

Field SalesConfirmed live in the last 24 hours
Full-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Responsibilities

  • Participate in the commercial planning cycle by challenging and proposing activities at relevant points and providing feedback to the planning team on executed activities.
  • Create value through attractive proposals that deliver a triple win for the customer, consumer, and category.
  • Plan operations for points of sale in the assigned territory.
  • Build and execute a monthly work plan, scheduling visits according to customer type and visit frequency, defining each visit’s objective, and engaging with all levels at each point of sale.
  • Manage commercial relationships between Diageo and customers assigned to the territory.
  • Execute the indicated brand activation plans.
  • Administer assigned customer commercial agreements through planning, execution, follow-up, and control.
  • Monitor, evaluate, and control the success scorecard, including MPA, repeat purchase, recommendation, and price index.
  • Drive sales and meet sales volume and value quotas for the assigned territory.
  • Periodically analyze sell-out, return on investment, profit and loss, conversion, trial, and share indicators to determine the effectiveness and profitability of each event or customer and its impact on brand and category performance.
  • Represent Diageo and its brands to ensure customer and consumer satisfaction.
  • Plan, execute, monitor, and control the budgets and resources assigned for investment in the territory using the relevant tools.
  • Integrate the Society 2030 agenda into point-of-sale activities through Diageo Bar Academy and Learning for Life.
  • Review and update the segmentation of points of sale in the assigned territory.
  • Support and develop the distributor’s assigned sales team in DWWS.
  • Identify the key performance indicators and targets for measuring the expected performance of executed actions, in connection with the planning process.
  • Periodically analyze sell-out, return on investment, profit and loss, conversion, trial, and share indicators to determine the effectiveness and profitability of each event or customer and its impact on brand and category performance.
  • Monitor, evaluate, and control the success scorecard, including MPA, repeat purchase, recommendation, and price index.

About the Company

Diageo

Global premium spirits and beer producer

Diageo is a global leader in premium drinks, with a portfolio of more than 200 brands across spirits and beer that are sold in about 180 countries. Its products are alcoholic beverages from centuries-old names to new brands, distributed worldwide to reach a diverse consumer base. The company manages a wide range of brands rather than focusing on a single product, and it uses its scale, global presence, and portfolio breadth to reach customers wherever they are. Diageo differentiates itself through its large, diverse brand mix, its international reach, and its ongoing focus on shaping the future of the business while considering its social and environmental impact. The company's goal is to raise the bar for people and the planet by investing in the future and acting with responsibility toward communities and the environment.

Company size
10,001+
Company stage
IPO
Headquarters
London, United Kingdom
Founded
1997

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