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Diageo

Global premium spirits and beer producer

Account Executive On Trade

Field SalesConfirmed live in the last 24 hours
Full-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Responsibilities

  • Participate in the commercial planning cycle by challenging and proposing activities at relevant points and providing feedback to the planning team on executed activities.
  • Create value through attractive proposals that deliver a triple win for the customer, consumer, and category.
  • Plan operations for points of sale in the assigned territory.
  • Build and execute a monthly work plan, schedule visits at the frequency set for each customer type, define each visit's objective, and interact with stakeholders at all levels of the point of sale.
  • Manage commercial relationships between Diageo and assigned customers in the territory.
  • Execute the indicated brand activation plans.
  • Administer assigned customer commercial agreements through planning, execution, follow-up, and control.
  • Monitor, evaluate, and control the success measures, including MPA, repurchase, recommendation, and price index.
  • Drive sales and meet assigned territory volume and value targets.
  • Periodically analyze sell-out, return on investment, profit and loss, conversion, trial, and share indicators to determine event and customer effectiveness and profitability and their impact on brand and category performance.
  • Represent Diageo and its brands to support customer and consumer satisfaction.
  • Plan, execute, monitor, and control budgets and resources allocated for investment in the territory using the relevant tools.
  • Integrate the Society 2030 agenda into point-of-sale activities in the territory, including Diageo Bar Academy and Learning for Life.
  • Review and update segmentation of points of sale in the territory.
  • Support and develop the distributor's assigned sales team in DWWS.
  • Identify key performance indicators and targets, connected to the planning process, to measure expected action performance.
  • Track, evaluate, and control success measures, including MPA, repurchase, recommendation, and price index.

About the Company

Diageo

Global premium spirits and beer producer

Diageo is a global leader in premium drinks, with a portfolio of more than 200 brands across spirits and beer that are sold in about 180 countries. Its products are alcoholic beverages from centuries-old names to new brands, distributed worldwide to reach a diverse consumer base. The company manages a wide range of brands rather than focusing on a single product, and it uses its scale, global presence, and portfolio breadth to reach customers wherever they are. Diageo differentiates itself through its large, diverse brand mix, its international reach, and its ongoing focus on shaping the future of the business while considering its social and environmental impact. The company's goal is to raise the bar for people and the planet by investing in the future and acting with responsibility toward communities and the environment.

Company size
10,001+
Company stage
IPO
Headquarters
London, United Kingdom
Founded
1997

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