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Coupang

Sells goods online with its own overnight delivery

Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeTokyo, JapanNo salary listedIn-person

About the Job

Requirements

  • At least five years of professional experience in partnership marketing, brand marketing, consumer growth, digital marketing, or business development.
  • Deep knowledge of Japanese consumer trends, app and platform ecosystems, and digital media trends.
  • A record of leading end-to-end marketing plans, from planning through execution across multiple channels and post-campaign analysis.
  • Ability to use marketing data and key metrics to evaluate initiative impact.
  • Business-level Japanese proficiency is required.
  • Basic-level English or Korean proficiency sufficient to communicate with internal stakeholders is required.

Responsibilities

  • Identify strategic partnership opportunities through market research, and lead initial outreach and terms negotiations with prospective partner companies.
  • Develop strategies for joint campaigns, co-marketing, and cross-promotion.
  • Oversee end-to-end campaign execution, including channel design, creative production, promotion setup using internal tools, scheduling, and budget management.
  • Analyze campaign performance and continuously optimize initiatives.
  • Build and maintain trusted relationships with partner companies.
  • Collaborate closely with relevant internal departments to advance projects smoothly and build alignment.

Desired Qualifications

  • Ability to write basic-to-intermediate SQL queries and independently extract and analyze data.

About the Company

Coupang

Sells goods online with its own overnight delivery

Coupang runs one of South Korea's largest online stores, selling groceries, electronics, household goods and fashion to consumers and small businesses. Rather than relying on outside carriers, it delivers most orders through its own warehouses and drivers, and its Rocket Delivery service brings millions of items to doorsteps overnight or the same day. Shoppers order through the Coupang app or website, and the company earns money from its own retail sales, commissions and fulfillment fees from outside sellers, and a paid membership. Coupang was founded in Seoul in 2010 and is headquartered in Seattle, with most of its operations and staff in South Korea.

Company size
10,001+
Company stage
IPO
Headquarters
Seattle, WA
Founded
2010

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