CHAGEE

Global fresh milk tea franchise

User Campaign Operations Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeSingaporeNo salary listedIn-person

About the Job

Requirements

A bachelor's degree or above in Marketing, Business, or a related field.
At least 3 years of campaign operations, growth, or user operations experience; experience in e-commerce, internet, or the mobile app industry is preferred.
Strong analytical skills and experience with data platforms such as Excel, Tableau, Google Analytics, or internal dashboards.
Ability to manage multiple projects under tight timelines.
Fluency in both English and Chinese for cross-market collaboration.

Responsibilities

Plan and implement cross-market campaigns, promotions, and themed events on the APAC app platform.
Ensure campaign execution aligns with business goals and campaign objectives.
Coordinate closely with product, design, marketing, business intelligence, and local teams.
Ensure seamless campaign execution with timely resource alignment.
Track and analyze activity metrics such as participation rate, conversion rate, and retention rate.
Generate post-campaign performance reports and provide actionable insights.
Collect and evaluate user feedback to improve campaign experience and efficiency.
Test and refine campaigns based on results and market trends.
Develop activity budgets and control spending within approved limits.
Allocate resources efficiently to maximize impact.

Desired Qualifications

Experience in e-commerce, internet, or the mobile app industry.

We are looking for an experienced and detail-oriented professional to join our regional team. This role will focus on planning, executing, and optimizing in-app campaigns across APAC markets, collaborating with cross-functional teams to deliver high-quality user experiences and drive business results.

Key Responsibilities

1. Activity Planning & Execution

Plan and implement cross-market campaigns, promotions, and themed events on the APAC APP platform.
Ensure alignment with business goals and campaign objectives.

2. Cross-Departmental Collaboration

Coordinate closely with product, design, marketing, BI and local teams.
Ensure seamless campaign execution with timely resource alignment.

3. Data Monitoring & Performance Tracking

Track and analyze key activity metrics such as participation rate, conversion rate, and retention rate.
Generate post-campaign performance reports and provide actionable insights.

4. User Feedback & Activity Optimization

Collect and evaluate user feedback to improve campaign experience and efficiency.
Continuously test and refine campaigns based on results and market trends.

5. Budget Management & Resource Planning

Develop activity budgets and control spending within approved limits.
Efficiently allocate resources to maximize impact.

Requirements

Bachelor’s degree or above in Marketing, Business, or related field.
3+ years of campaign operations, growth, or user operations experience (preferably in e-commerce, internet or mobile app industry).
Strong analytical skills and experience with data platforms (e.g., Excel, Tableau, GA, internal dashboards).
Proactive, detail-oriented, and able to manage multiple projects under tight timelines.
Fluent in both English and Chinese for cross-market collaboration.

About the Company

CHAGEE

Global fresh milk tea franchise

CHAGEE is a global tea brand focused on fresh milk tea in modern teahouses. It uses a franchise model called '1+1+9+N': nine stores are tested directly before inviting unlimited franchisees, and it now operates over 6,400 teahouses worldwide. The core product blends fresh whole-leaf tea with fresh milk, supported by automated machines and a digital operations system to ensure fast, consistent service, along with transparent nutrition information for customers. The company aims to scale its model globally, maintain product quality and nutrition transparency, and become a leading global player in modern tea houses, with a Nasdaq listing under the ticker CHA.

Company size: 51-200
Company stage: IPO
Headquarters: Irvine, CA
Founded: 2017

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